evolving palate Adam Cheetham November 2017 Global Market Analyst - PowerPoint PPT Presentation

Keeping up with South Korean’s evolving palate Adam Cheetham – November 2017 Global Market Analyst

MLA’s remit • Research, Development and Adoption • Marketing

Australian beef exports – 2016 EU 20,841 China S Korea US 94,040 179,854 242,013 Japan 264,325 Total 2016: MENA SE Asia 30,813 1,018,105 119,879 tonnes shipped weight Source: DAWR

Australian Sheepmeat exports – 2016 EU 16,471 China US S Korea 59,449 64,562 10,597 Japan 13,222 Total 2016: MENA SE Asia 111,016 374,485 41,262 tonnes shipped weight Source: DAWR

Global sheepmeat consumption

C O N T E N T S – F O L LOW I N G T H E C O N S U M E R D E C I S I O N P R O C E S S Global Consumer Research DECISION 1: THE PROTEIN LANDSCAPE Which meat? DECISION 2: AWARENESS, CONSUMPTION & ATTITUDES Which type? DECISION 3: This one or POINT OF PURCHASE that one?

In-Market Activity – Lamb (Foodservice)

In-Market Activity – Continued

In-Market Activity – Lamb (Retail)

Key Points • An increase in sheepmeat consumption will have to be met by a rise in imports • Benefits to be drawn from the Korea-Australia Free Trade Agreement. • Opportunity to promote Australian lamb through both foodservice and retail channels.

THANK YOU ADAM CHEETHAM GLOBAL MARKET ANALYST DISCLAIMER Care is taken to ensure the accuracy of the information contained in this publication. MLA makes no representations and to the extent permitted by law excludes all However MLA cannot accept responsibility for the accuracy or completeness of the warranties in relation to the information contained in this publication. MLA is not liable to information or opinions contained in the publication. You should make your own you or to any third party for any losses, costs or expenses, including any direct, indirect, enquiries before making decisions concerning your interests. MLA accepts no liability for incidental, consequential, special or exemplary damages or lost profit, resulting from any any losses incurred if you rely solely on this publication. use or misuse of the information contained in this publication. Information contained in this publication is obtained from a variety of third party sources. Full terms of use at www.mla.com.au To the best of MLA’s knowledge the information accurately depicts existing and likely future market demand. However, MLA has not verified all third party information, and forecasts and projections are imprecise and subject to a high degree of uncertainty.