Evolution Not Revolution TODAY 1998 2001 2008 2015 f r o m L - PowerPoint PPT Presentation

Evolution Not Revolution TODAY 1998 2001 2008 2015 f r o m L I N K S t o A N S W E R S i n 2 0 y e a r s Source: “Google search results: the evolution of the SERPs,” 1&1 Digital Guide , 09.03.2017.

Wikipedia saw direct web traffic drop by 21% after Google launched Featured Snippets. ...but this doesn’t mean people aren’t using Wikipedia anymore!

In 2018, 61% of mobile searches in the US did not result in any clicks

We’re trained to search with natural language where’s the best pizza in New York that’s good for kids and has accessible bathrooms_ VOICE SEARCH CREATES NEW HABITS SERP MODELS QUESTION AND ANSWERS Long, natural language questions reveal high-intent

More customer interaction points than ever with new consumer services AR / VR VOICE CONNECTED CARS CHAT CONNECTED HOME MOBILE FIRST MOBILE MAPS MOBILE APPS SOCIAL GPS MOBILE WEB CRM SEARCH ECOMMERCE WEBSITE EMAIL Print 1440 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

The customer journey starts with a question. Q U E S T I O N S Conversion R E P O N S E S

The customer journey starts with question. “How much does the “Where’s the nearest “Which brand of racing ”I want information on Decathlon Ultra C Decathlon store that’s bicycle is the best?” racing bike frames?” 105 black bicycle open now?” cost?” PICK UP IN STORE REVIEWS SEARCH ENGINES VIRTUAL ASSISTANT SEARCH ENGINES EXPERT WEBSITES BRAND WEBSITE VIDEOS PRODUCT PAGES DISTRIBUTOR BLOGS FAQ WEBSITE SOCIAL NETWORK

Questions = Intent

Sources: https://blog.cws.net/seo-solutions/increase-blog-traffic-with-long-tail-keywords AND https://blog.cws.net/seo-solutions/increase-blog-traffic-with-long-tail-keywords

Meet your customers at the moment of intent. Intent Marketing makes it possible to serve customers in a post-GDPR world. Without relying on consumer demographic data.

Y O U R B R A N D I S M A D E U P O F M O R E F A C T S T H A N E V E R B E F O R E J O B S L O C A T I O N S E V E N T S P E O P L E P R O D U C T S 6

Knowledge graphs deliver answers, verified by you EVENTS OFFERS CATEGORY RESTAURANTS CITY BRAND RATING PRODUCTS SERVICES TIME HOURS OF NOW OPERATION MENUS RETAIL HOLIDAY HOURS STORES

YOU already have the answers to win. EVENTS OFFERS CATEGORY RESTAURANTS CITY BRAND RATING PRODUCTS SERVICES TIME HOURS OF NOW OPERATION MENUS RETAIL HOLIDAY HOURS STORES

Jaguar Land Rover Knowledge Graph DEALERSHIP GROUP DEALERSHIP DEPARTMENT CAR

“Is there a Land Rover dealership near me?” DEALERSHIP GROUP DEALERSHIP DEPARTMENT + Address CAR

“Which Land Rover repairs department in Paris is open now?” DEALERSHIP GROUP DEALERSHIP DEPARTMENT + Address CAR + Hours + Category

“What is the best dealership near me open now with a used Range Rover Sport?” DEALERSHIP GROUP DEALERSHIP DEPARTMENT + Address CAR + Hours + Model + Model Year

Anatomy of the new consumer service USER INTERFACE (UI) ARTIFICIAL INTELLIGENCE (AI) KNOWLEDGE GRAPH

BUILD YOUR ANSWER QUESTIONS ANSWER QUESTIONS KNOWLEDGE GRAPH YOURSELF EVERYWHERE