EVENT BASED FUNDRAISING: HELP ME REACH MY GOAL Dan Orzechowski Senior Manager, Development, Safe Kids Worldwide Cherie Sage State Director, Safe Kids Kansas Katie Mueller Executive Director, Safe Kids Oklahoma
Housekeeping
Topics Covered • What is Event Based Fundraising • What Goes Into Making It Successful • Logistics and Planning • Fundraising • Promotion • Examples of Successful Events • How Safe Kids Worldwide Can Help • Questions
What is Event Based Fundraising • Any event that includes fundraising efforts • Safe Kids Day • Stand alone events - golf tournaments, races/walks • Existing community events – marathons, triathlons • Ways to Fundraise • Individual giving / Peer-to-peer • Corporate sponsorships / Cause marketing • Ticket sales • Raffles
Safe Kids Day at the Zoo Turning community partnerships into dollars 5
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Summer/Fall IMELINE -Find event venue and secure a date. Check other local regular events scheduled and holidays to limit conflicts with attendees, volunteers, exhibitors. Fall -Put together a small group or committee for event planning -Begin solicitation for corporate sponsorship • Keep notes on when each set their budgets and if they have focus areas TIMEL they contribute toward • Ask to exhibit. Find tie(s) to injury areas Winter: -Solicit exhibitors/entertainment -Begin inquiries for volunteers. Ask coalition members, high schools and area colleges, civic groups, bicycle clubs, youth groups, etc. -Begin promotion planning and integrate Classy fundraising platform Spring -Order materials/signage -Collect contact information for every volunteer expected at the event for any last minute communication (ie inclement weather). -Schedule regular communication with volunteers, providing FAQ and emergency protocols. 7
IMELINE Week Before Event -Make a GO checklist for the day -Send media alert and personally contact key media contacts -Outdoors? Check weather forecast. Have Plan B and communicate with participants. Think about Plan C. -Make final confirmations with event site and volunteers. TIMEL Day of Event -Arrive early. Really early. Seriously early. -Have a designated media spokesperson, photographer, and relief worker to check on participants’ needs. -Bring coffee, a power snack in your pocket, and wear comfortable shoes. After Event -Send thank you letters and donation receipts. Report on event results -Survey your booth vendors, volunteers, host site, any other participants to see what worked an areas for improvement. -Debrief with staff/committee for lessons learned. -If you plan to repeat event, set next date ASAP. 8
Picking the Perfect Place 9
National Sponsors 10
Local Sponsors 11
Visionary Sponsor: Stormont Vail HealthCare Champion Sponsors: Kansas Dept of Transportation Kansas Dept of Health & Environment Guardian Sponsor: Blue Cross Blue Shield of Kansas Advocate Sponsors: Kansas Emergency Nurses Association Westar Energy 23 partner booths 12
Promoting the Event Media Alert Social media posts Website Posters at local businesses Community Publications Talk About Topeka, TV and Radio show WIBW Channel 13, and anchor’s Facebook page! Coalition members – asked to share with networks and on social media Partners! – child care, Parents as Teachers, Friends of the Zoo 13
Facebook Promotion 14
Safety Scavenger Hunt 15
Safety Scavenger Hunt 16
Bike Helmets 17
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Educational Booths Electrical Safety – Westar Energy Railroad Safety - Operation Lifesaver Home Safety – Charlie’s House Physical Activity – YMCA’s The Motivator In and Around Cars – Safe Kids Shawnee County Car Seat Safety – Kansas Traffic Safety Resource Office Children with Special Healthcare Needs – KDHE Bike Safety – Topeka Police Dept Bike Unit Fire/Burn Safety – Office of the State Fire Marshal Severe Weather Preparedness – National Weather Service Car Safety – AAA Allied Group Safe Sleep and Nutrition – Shawnee County Health Agency Sun Safety – KDHE Cancer Prevention Oral Health - KDHE EMS for Children and Girl Scout First Aid Badge station – EMSC Stormont Vail HealthCare, Kansas Children’s Service League, Kansas Insurance Dept., *In 2014, Kansas CHIP Identity Cards, Coast Guard Auxiliary, Safety Obstacle Course, Immunization, Pomona Lake Ski Club 19
Just for Fun Temporary Tattoos Makin’ Moves with Chris Omni Children’s Yoga with Judy Kansas Ballet Academy 20
Attendance In 2014, attendance was over 1,800. 2015, mainly due to inclement weather, attendance was 1,132. 21
Fundraising Results 2014: Cleared $3,476.63 2015: Cleared $9,332.13 22
Lessons Learned Ask for help… from planning, to helping, to giving. Individual donations have been harder to get than sponsorships, but can add up. Define what your event is, and what it isn’t. Don’t be afraid to try something new. Fundraising is only a fraction of your success. 23
Questions? 24
Cherie Sage State Coordinator 785-296-1223 csage@kdheks.gov www.safekidskansas.org 25
Martha Collar Tee-up for Safe Kids Benefit Golf Tournament Safe Kids Oklahoma’s #1 Fundraiser 26
Corporate Sponsorship • Lead Agency – The Children’s Hospital at OU Medical Center • Buckle Up Partners – GM Dealership, hole in one sponsors • Board Members – Chesapeake, Oklahoma Gas & Electric Title Sponsor $10,000 Helicopter Golf Ball Drop $7,500 Car Seat Sponsor $5,000 Life Jacket Sponsor $2,500 Bike Helmet Sponsor $1,500 27
Creative Fundraising • Helicopter Golf Ball Drop • 1600 numbered golf balls dropped from helicopter – closest to the pin wins CASH • Hole in One Rolex & Vehicle • • Prize Holes Longest drive, Closest to the pin, Pro Hole, Double Down • 28
Registration Stay Classy/Classy • Simplify Registration • Reporting easy to use • Payment Processor • Acknowledgement 29
Planning and Logistics • Planning Committee • Event Chair/Co-Chair • Volunteer Coordinator • Sponsorship Coordinator • Prizes & Donations • SKO Staff Contract, registration, course communication, liquor laws • Engage coalition partners – where does everyone fit ? • • Volunteers Committee Volunteers, Board member golf ball sales, day-of event 35 • volunteers needed 30
Recognition 31
18 years of lessons learned • Fundraising is FRIEND RAISING – CELEBRATING • Corporate Sponsors are hard to get & hard to keep • Volunteers make your life easier • Work smarter not harder • Don’t be afraid to break the “we’ve always done it this way” rule! 32
Safe Kids Oklahoma Katie Mueller, Executive Director katie@safekidsok.org 405.945.6707 www.safekidsok.org www.safekids.org Safe Kids Oklahoma, Inc. is a 501(c)(3) charity committed to preventing injuries to Oklahoma children at home, at play and on the way through education, advocacy and resource distribution. 33
Safe Kids Worldwide Building on an Existing Event Dan Orzechowski
Marine Corps Marathon One of the country’s largest and most prestigious • 30,000 runners • Course runs through DC including National Mall, Monuments and • Memorials Sold out every year – now a lottery • Safe Kids is a Charity Partner – Purchase 50 Spots •
How it Works January: Reserve spots • May – August: Recruits runners • Runners commit to raising $1200 for Safe • Kids Set up Fundraising pages • Collect runner information • August: Kickoff party • August – September: Registers runners • October 24: Dinner with Team Safe Kids • October 25, 2015: Race Day •
Runner Support
Runner Support Fundraising Guide • About Safe Kids and Injury Prevention • Tips • Sample Outreach Emails • Sample Facebook and Twitter Posts • Set-up fundraising pages • Regular Calls and email updates • Logistics and planning help for race • weekend Make it easy for them •
Tips for Success Personal touch • Team Captain! • Peer-to-Peer fundraising • Plan • Make it easy • Make it fun • Celebrate • Follow-up •
Celebrate
Make It Fun
Thank You! Questions?
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