Essay Question: Does The Designer Have a Social/Moral - PDF document

Essay Question: Does The Designer Have a Social/Moral Responsibility? Essay Presentation | Benedict Povey

Presentation Contents - Research Done - Research To Do - Plan/Structure Essay Presentation | Benedict Povey

Research Done - Title/Chapter Research | Does the designer have a social/moral responsibility? BBC radio 4 Woman’s Hour - Quotes/Paraphrase Catlin Moran was asked by Jane Garvey the presenter of of the program; “Why are you so keen to be so open about your up bringing?” Her answer; “Manly when I was a girl I didn’t see anyone like me anywhere. Popular culture should be a mirror that reflects who you are, you should be able to see your self or someone like you in TV, in radio, in film, in books and magazines”. (Woman’s Hour, 2016) This is relevant because it shows the connection popular culture can have with people, which means there can easily be affects due to this connection. - Analysis The Graphic Design Reader Introduction “in a sense, a graphic designer plumbs communications.” “a graphic designer potentially contributes to culture. - Annotated Bibliography ... Culture is the product of a society’s collective.” “graphic designers, serving as both primary and supporting creators, help build cultural objects” (2002, p. xiii) Here Heller talks about how graphic designers can have control over popular culture. History Lite “Students should not be encouraged to make their own Bauhaus or Dada designs … this mimicry serves no useful purpose.” “Design is only a one part surface. The other parts are the stories and contexts that derive from the cultures that produced the designs and the designers.” “History … must be about intense exploration and reflection.” (2002, p. 13) Heller describes exactly how designers might design badly. Implying that some designers maybe copy styles from past designers or design periods, he suggests that designers should consider the context of the design as this is more relevant to the practice of graphic design. This could be the source of the problem in terms of design having an affect socially. It could also be a way of solving the problem if the designer is more informed then she or he can consider the consequences more accurately. The Underground Mainstream “Commercial culture relies on the theft of intellectual property for its livelihood. Mass marketers steal ideas from visionaries, alter them slightly, if at all, then reissue them to the public as new products. In the process, what was once insurgent becomes a commodity.” (2002, p. 15) This idea is important to my research because it points out that it may not be the designers fault. In addition, it shows that even thought a designer has designed with social and moral responsibility in mind their product has still been commoditized. This Is Not a Library In this chapter Heller Outlines the types of pornography and its uses on magazines. He doesn’t quite make it clear if he agrees with the use of pornographic imagery but his use of language certainly suggests that he is not happy with its place in the magazine industry. Looking back to what Garvey said about pop culture being a mirror. This is very relevant to pornographic content because viewers might try and match this content. Men and women might only desire what they see in the magazines, in course creating an image of perfection that might not be entirely realistic. ( Needs more research) You’ve Got Spam Here Heller talks about (the more old fashion) use of spam emailing that now maybe more recognised as retweeting a meme. This use of sending a simple but strong, commutative image is Essay Presentation | Benedict Povey

Research Done Natacha Frensch “Popular culture should be a mirror that reflects who you are” Woman’s Hour . (2016) BBC Radio 4, 12 March. Available at: http://www.bbc.co.uk/ programmes/b072hm74 (Accessed: 12 March 2016) Steven Heller “Graphic designers...help build cultural objects” Heller, S. (2002) The Graphic Design Reader . New York: Allworths Press. Essay Presentation | Benedict Povey

Research Done Katherine McCoy “How can a heterogeneous society develop shared values and yet encourage cultural diversity and personal freedom? Designers and design education are part of the problem and can be part of the answer.” Heller,S and Vienne,V (ed.) (2003) Citizen Designer . New York: Allworth Press Essay Presentation | Benedict Povey

Research Done Chimamanda Ngozi Adichie “Culture dose not make people. People make culture.” Ngozi Adichie, C. (2014) We Should All Be Feminists . London: Fourth Estate Chimamanda Ngozi Adichie “Imagine how much happier we would be, how much freer to be our true individual selves, if we didn’t have the weight of gender expectations”. Ngozi Adichie, C. (2014) We Should All Be Feminists . London: Fourth Estate Essay Presentation | Benedict Povey

Research Done Natacha Frensch “a typeface designed to help people with dyslexia read and write more effectively”. Frensch, N. (2003) Read Regular. London: Natascha Frensch Essay Presentation | Benedict Povey

Research To Do Design For Society Most Radical Gesture Private Eye Adbusters Essay Presentation | Benedict Povey

Research To Do John Hardy Elora Hardy Melati and Isabel Wijsen Essay Presentation | Benedict Povey

Plan/Structure Introduction 300 Words Section 1: The Power of Visual Communication 475 Words Section 2: The Politically Educated Designer 475 Words Section 3: The Bad 475 Words Section 4: The Good 475 Words Conclusion 300 Words Essay Presentation | Benedict Povey