Enhancing compliance Why do people comply? Adriaan Denkers FIOD-ECD
Why do people obey the law? * Personal norms * Social norms * Possibilities * Deterrence
Social Norms Descriptive social norms Prescriptive social norms
Studies on Social Norms
Autokinetic effect: Sherif (1936) 9 8 7 6 5 4 3 2 1 0 individually session 1 session 2 session 3
Cialdini, social norms and littering 30% Littered (Flyer) 25% 20% 15% 10% 5% 0% keep our city tidy Carneval in the city
Social norms in communication
Possibilities To keep to the law To break the law
Possibilities in communication
Deterrence Chance of being caught Severity of consequences (sanctions)
Deterrence in communication
Survey results: Compliance among entrepreneurs as a function of motives Noncompliant intentions 1 0,8 0,6 0,4 0,2 0 o l s s l l N a A g g l m a m e s n n i c n e c r o o r o o o o n i -0,2 t r r S i t s N t N e l S S i b r r e r i s e P s t e o D P -0,4
Experiments on moonlighting and student allowance fraud compliant intentions w eak norms 5 strong norms 4,8 4,6 4,4 4,2 4 3,8 3,6 3,4 3,2 3 w eak deterrence strong deterrence
From actions to voluntary disclosure Actions Voluntary disclosure
From actions to voluntary disclosure Actions Voluntary Publicity disclosure Concentration Frequency content
Content of the messages What is the relationship between the content of mediareports and foreign accountholders using the voluntary disclosure scheme? Message Effect on disclosure Deterrence None / negative Possibilities Positive Social Norms Positive
Messages in mediareports and voluntary disclosure Volantury no social norms 50 disclosure social norms 45 40 35 30 25 20 15 10 5 0 no deterrence deterrence
Conclusion Strong and consistent influence on compliance of Personal norms Social norms Possibilities Influence of deterrence on compliance depends on other factors is short term appears to depend on the type of rule
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