ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK Date: 16 TH APRIL 2020 Presenter: ISAAC PETER CEO & Principal Consultant
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK ABOUT US The Company Some Of Our Clients PEOPLE PERFORMANCE is a learning and behavioural specialist with offices in Singapore & Malaysia. We leverage behavioural science, systems thinking and psychology in supporting our clients in the area of learning and behavioural change. Our domain expertise are Leadership Culture T eam WWW.PPL-PERFORMANCE.COM PG #2
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK ABOUT US The Speaker CAREER EXPERIENCE - Started career in Singapore in 2000 - Career experience spans manufacturing, charity, entrepreneurship, ISAAC PETER services and training & consultancy - Worked with clients in the manufacturing, hospitality, telecommunication, financial services, construction, government and government-linked organisations. EXPERIENCE IN BEHAVIOURAL BASED PROGRAMME QUALIFICATION - Inland Revenue Authority of Singapore – Customer experience ❑ MBA (Murdoch, Australia) - Asiaflex Product (M) Sdn Bhd – Leadership development ❑ B. Eng. Mechanical ( (UTM, Malaysia) ❑ ACTA (IAL, Singapore) - T echnipFMC Asia & Australia – Leadership development ▪ Certified Culture Consultant - Giesecke & Devrient (M) Sdn Bhd – T eam development ▪ Certified Behavioural Specialist (DiSC) - Palmtop Vegeoil Sdn Bhd - Transformation ▪ Master Practitioner NLP Certified Design Thinking Facilitator ▪ Certified Motivational Maps™ Profiler ▪ PG #3
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK SESSION OUTCOME By the end of this session, you should be able to achieve the following: ❑ Understand the strength and limitation of Behavioural Insights ❑ Using Behavioural Insights for work from home situation ❑ Understand the whole person approach to behavioural change ❑ Use the Trans Theoretical Model to develop a behavioural change programme at the workplace. ❑ Practical tips and suggestion to improve the workplace using Behavioural Insights. PG #4
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK OVERVIEW OF THIS SESSION NO SEGMENT OUTCOME/ DESCRIPTION - Recognise the value as well as limitation of Behavioural Insights. 1 Behavioural Insights in organisation - Work from home strategies - Look at behavioural change from a whole person Extending behavioural change perspective instead of just compliance behaviour. 2 beyond nudges - A case study sharing on how we successfully help Design a behavioural change new managers adopt the new behaviours aligned to 3 programme their organisation. PG #5
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Behavioural Insights In A Snap Shot What does Behavioural Insights seek to achieve ❑ Improve compliance with our stakeholders to achieve our desired goal by implementing strategies that make it convenient for them to comply. Behavioural Insights underlying principle ❑ Make it E asy (E.g make instruction simple) ❑ Make it A ttractive (E.g incentive,game) ❑ Make it S ocial (E.g let them know others are doing) ❑ Make it T imely (E.g send reminder) PG #7
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Behavioural Insights In A Snap Shot Application ❑ Transactional matter (fines, taxes) ❑ Follow procedure (safety, hygiene, courteous) Benefit of using Behavioural Insights ❑ Measurable (observable) ❑ Culture independent ❑ Relatively quick to pick up the skills and knowledge PG #8
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Challenges With Behavioural Insights No more crowds at some reverse vending machines after rewards reduced … rewarded with S$0.20 in vouchers from NTUC Fairprice for depositing 20 items (previously was 4) Jalelah Abu Baker. “No more crowds at some reverse vending machines after rewards reduced.” CNA, Mediacorp Pte Ltd, 14 January 2020, https://www.channelnewsasia.com/news/singapore/reverse-vending- machine-ntuc-vouchers-tampines-hub-recycling-12262070 PG #9
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Challenges With Behavioural Insights Mindset of stakeholder PLEASE INDICATE - May come across manipulative. (values conflict) any other challenges you - Resistance from senior leader. face concerning Behavioural Insights Economics (Size does matter) - Justifiable for large scale project due to the returns Time consuming - Designing a BI intervention is time consuming Unintended consequence - Increased expectation for all services to be made convenient - Perceived shift in responsibility PG #10
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Using Behavioural Insights During WFH If you are more people oriented, ❑ Come up with an agreement with your stakeholder (spouse) on ‘leaving you alone’. Need to agree the timing. ❑ Create a physical space that gives you a sense of ‘the office’. Face it away from the ‘people’ area. DO NOT take work our from this location. ❑ For fun, you can hang a sign ‘office’ at the door to the location. ❑ Agree on what constitute ‘emergencies’ where you can be interrupted. ❑ Have regular ‘breaks’ so you can be with your family. ❑ If your spouse works, agree on each other ‘office hour’ . PG #11
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Using Behavioural Insights During WFH If you are more task oriented, ❑ Communicate your expectation to your spouse and children. ❑ Assure your spouse and children that you care for them even if you seem ‘disconnected’ at home during work hour. ❑ If you connect cheerfully with your colleagues over the phone and VC and your spouse can hear you, make it a point to share with them ‘after work’ it is all work related and that you are not having more fun with them than your spouse. PG #12
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK BEHAVIOURAL INSIGHTS IN ORGANISATION Closing Thoughts BI is useful when it comes to - Getting people to comply by creating a favourable environment. - Adhering to fairly straight forward process - Minimising people to people interaction. BI is limited when it comes to - Creating a sense of ownership in people. - Sustain the new behaviour (resilience) in non-favourable environment. With Behavioural Insights, behavioural change last as long as the support is given PG #13
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK EXTENDING BEHAVIOURAL CHANGE BEYOND NUDGES Whole Person Development The inner working of a person ❑ The Head-Heart-Hand is a popular model to explain the link between how we think, feel and act used in in the study of EQ. ❑ Studies that supports our work: neuroscience , motivation, habit formation, neuro linguistic programming & system dynamic. HEAD Personal insights from observation and experience ❑ In default setting , our emotion influence our thinking and drive our HEART behaviour. ❑ In deliberate/ intentional setting , our thinking re-programme our emotion and drive our behaviour. HAND PG #14
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK EXTENDING BEHAVIOURAL CHANGE BEYOND NUDGES Whole Person Development (Understand The Brain Function) NEUROSCIENCE - It is a scientific study of the nervous system. - Our interest is in how the brain navigate the nervous system in a behavioural change context. - The brain is a survival mechanism (reptilian brain) - Flight or flight (Amygdala) - Automate behaviour (Basal ganglia) - Simplify information (filters) - Behavioural change occur when the brain create new connection (synapse) that governs motor skill through repetition. (neuroplasticity) - The brain uses emotion to organise memory. - Sensemaking is the brain’s need to make sense of information it receives. PG #15
ENHANCING BEHAVIOURAL INSIGHTS TO CREATE SUSTAINBLE BEHAVIOURAL CHANGE AT WORK EXTENDING BEHAVIOURAL CHANGE BEYOND NUDGES Whole Person Development (The Behavioural Change Process) ❑ Trans Theoretical Model was developed by Prochaska and DiClemente in the late 1970s. ❑ Developed to understand how some people are successful in giving up smoking on their own. ❑ Central to this model is the individual must have the desire to adopt new behaviour. ❑ We have adapted this into our organisational intervention, namely leadership and team development. ❑ ‘Nudging’ is one of the element present in our design. PG #16
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