Engaging Communities, Changing Behaviours: AMR Campaign Toolkit Ged Savva, Magpie Cofounder Catherine McGrath, Associate Director W E A R E M A G P I E . C O M
Hello. This workshop is about practical tools and techniques you can take away to help you co-create your AMR initiatives and interventions. WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
A little bit about us… W E A R E M A G P I E . C O M
A little bit about you… W E A R E M A G P I E . C O M
Co-creation is an initiative that brings different parties together in order to jointly produce a mutually valued outcome . WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
18,000+ PLEDGES TO TAKE ANTIBIOTICS SERIOUSLY HIGHLY COMMENDED AT THE 2016 ANTIBIOTIC GUARDIAN AWARDS WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
Co-creation topic guide… W E A R E M A G P I E . C O M
STANDARD CO-CREATION AGENDA 1. Conversation starters 2. Barriers and motivations 3. Message display and language 4. Media and channels 5. People, places and times 6. Look and feel OCCASIONAL ADDITIONS 7. One-minute brief 8. Find and do @2018 WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM
Let’s start by building our AMR brief… W E A R E M A G P I E . C O M
B U I L D I N G Y O U R C A M P A I G N B R I E F 1. The area of AMR your intervention will focus on (i.e. general awareness, education, correct use, resistance, prescribing rates etc): 2. The behaviour you want to change: 3. Your activity will focus on (select one or more): q Point of prescription (i.e. Places where medication is prescribed) q Point of collection (i.e. Pharmacies) q Point of consumption (i.e. Public and personal spaces) q Other: ___________________ 4. Your target audience/s: 5. Three things you want your audience to feel when they experience your intervention WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
The one-minute brief W E A R E M A G P I E . C O M
Barriers and motivations W E A R E M A G P I E . C O M
B A R R I E R S A N D M O T I V A T I O N S Barriers Attitudes Characteristics Message to overcome barrier WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
• • • • • • • • • • • • • • • • BARRIERS AND MOTIVATIONS Barriers Attitudes Characteristics Message Type P2H key: Disability friendly walk. Personal safety: “I am worried that I may Needs reassurance that Join a guided/group walk. Health have a fall or a medical walks are safe or there is Walkers use this path regularly from emergency when walking” help nearby. 7am – 6pm Mon - Sun. Our tips for personal safety… Incase of a medical emergency... P2H key: local amenities, phone points. Purpose Personal safety: “I am scared of walking “Walking is boring” Needs points of interest Needs reassurance that Join a guided/group walk. Point out sightseeing opportunities on “Don’t see the point in or activities integrated routes. walking unless there is an into their walk. activity involved” . “I’ll walk Seasonal fun activities to engage with on to the shops but I won’t P2H walks. walk on a trail”. Routine “I have my own routine, I Likes independence. Share your favourite walk with us. Start don’t want to take part in Reluctant to change their your own P2H trail. something new ” routine or join an Social norms facts about walking in the organised walk. local area. Already active “I already go to the gym so High levels of activity and Other benefits, e.g. fresh air, reducing walking isn’t necessary” see walking as a lesser stress, discovery, social, connections WEAREMAGPIE.COM 0113 318 3051 HELLO@WEAREMAGPIE.COM @2019
Presenting back 1. Summary of your brief 2. Sharing of your idea W E A R E M A G P I E . C O M
Session reflections W E A R E M A G P I E . C O M
If you would like to know more about how we worked on the SERIOUSLY campaign or about our full behaviour change approach then we’re always happy to share learnings: gerard@wearemagpie.com catherine@wearemagpie.com 0113 318 3051
Recommend
More recommend
