The Slides Will Be Available At The End of the Session
• You own any Small Business and are struggling to get affordable leads via your website • You are interested in becoming AdWords Qualified and offering AdWords services yourself
SET UP FOR SUCCESS … AVOID LEAKING CASH How to set your AdWords You'll learn to avoid the 3 account up to generate instant (extremely expensive) Common leads - within minutes Mistakes that all new AdWords advertisers make TOP TIPS STOP COMPETITORS My 5 Top Tips to get your How to STOP your competitors AdWords Account attracting from clicking your Adverts motivated buyers into your repeatedly and prevent them website from ever seeing your ads again!
• First degree in Maths, Stats, Computing to 2000 • Worked in Medical Statistics between 2000 and 2003 • Trained in 2003 as a teacher • Taught IT and Business in Secondary Schools • In 2006 started teaching parents after school • Investigated training adults and started freelancing • Paid £200 daily to train adults in Microsoft packages BUT the company was charging me out at £900! • Made decision to set up my own training company and get the whole of the £900…..
• Computer Training Solutions was BORN! • I set up a website in Microsoft Frontpage • Devoured online information and courses on how to get selling on the web • First clients were the RAC who came through and booked 12 courses in one go • Started improving site and AdWords campaign • Spending £2k per month on AdWords • I was hooked! • Grew to 4 training centres across the UK, holding 30 scheduled courses per month within 12 months • Hit Monthly turnover of £30k within first year
• In early 2008, created first public AdWords courses on the market • Developed the courses to train Small Business Owners in exactly what they would need to know • Held bi-monthly training courses • I’ve trained: – Other web marketing agencies such as Gold Search, Lavora, RH Advertising and many others – Marketing departments of larger companies such as Fasthosts & Names.co.uk – Ecommerce website teams such as Wheelies & David Shuttle – Dozens of Business owners in industries such as florists, locksmiths, builders, gyms, childrenswear, security companies and many many more 5
• Published my first book in 2009 « Successful Google AdWords Strategies » • In 2012 I wrote « How to Get Selling Fast on AdWords!» • Also recorded AdWords DVD set in August 2009 • Soon started receiving lots of referrals for AdWords enquiries ….. 5
• From 2009 to 2012 single-handedly built the agency to 65 monthly clients • Took on 7 staff – mainly graduates I trained inhouse • Number 1 in Google.co.uk for « AdWords Managers » • Developed solid processes for every area of the business – AdWords setup, management, and reporting • Sold the agency in November 2012 to concentrate on consulting and training
• Am the top ranked « AdWords Trainer » in Google worldwide • Am working as a consultant with a handful of larger clients such as Names.co.uk Web Hosting as well as other marketing agencies • Also manage a few smaller business accounts • Am developing my training courses to reach more business owners • So, let’s get started ……..
MISTAKE NUMBER 1 = NOT REALISING YOUR ADVERTS NEED TO MATCH KEYWORDS THAT PEOPLE TYPE
• Keywords are the most important part of your campaign • To start with, the Google AdWords MISTAKE Keyword Tool is fine – and it’s FREE! NUMBER 2 = • Enter a starting keyword phrase – NOT USING A such as « Adwords Courses » KEYWORD • Google will come back with related RESEARCH TOOL suggestions • I will now demo it
• Choose a handful of keywords to start with • Take out poor keywords as negatives • Save your spreadsheet and then over MISTAKE the coming days go through all of NUMBER 3 = them NOT INCLUDING • Some keywords will become negative NEGATIVE keywords saving you tons of cash KEYWORDS • Each keyword will become an Ad Group and have a matching advert
• In AdWords, we will now set up an Ad Group for a keyword, with a matching advert • I will now demo adding in a new Ad Group and at the same time we will discuss the ONE KEYWORD = Campaign Settings ONE AD GROUP
• Your Keywords go in the Advert Heading • Now Use lines 1 and 2 for maximum impact LITTLE TIPS THAT • Write In Title Case = proven to increase Click WILL DOUBLE Through Rate! YOUR CLICK • Try asking a question THROUGH RATE – Looking For AdWords Training? OVERNIGHT! • Test adding figures such as dates and numbers – London 13th & 14th May, Book Now! • Do NOT include phone numbers • Do NOT include your company name
• Take your list of negative keywords from your earlier ADDING IN research • Add them to your Campaign NEGATIVES WILL • Wherever possible reduce them down to one keyword SAVE YOU • For example all these keywords HUNDREDS OF – Free courses POUNDS! – Free online courses – Get courses Free • Will be replaced with the word free • I will now demonstrate where to add them
• Competitors can make or break an AdWords account • They WILL repeatedly click • Stop them by getting their IP address (a number that looks like this 19.168.25.145 IDENTIFY You can use this tool to get it: THEIR IP www.ClaireJ ClaireJarrett.com/Cl arrett.com/Clicky cky ADDRESSES • This is code you must install on the website like Google IN CLICKY Analytics • Once the code is live and been running a few days, look at the Most Active ve Visitors rs tab for suspicious repeated clicks • Write down their IP addresses
• Type their IP addresses into Campaign Settings – Ip Exclusions BLOCK THEIR IP ADDRESSES – FOR EVER!
• How to avoid the top 3 mistakes all new AdWords advertisers make – Realise your ads MUST match your keywords – Do thorough Keyword Research – Include negative keywords • How to set up a new Campaign and a new Ad Group • How to write really great Adverts • How to prevent your competitors from clicking or even viewing your Adverts! 17
EXACTLY WHICH KEYWORDS TO STEAL YOUR COMPETITORS BID UPON KEYWORDS AND ADVERTS TOOLS TO BUILD HUNDREDS HOW TO TRACK YOUR RESULTS OF AD GROUPS FAST KEYWORDS THAT BRING IN PROCESSES FOR YOU TO LEADS FOLLOW STEP BY STEP SET UP ADVERTS FOR MOBILE CREATE AMAZING ADVERTS PHONES & IPADS KEEP UP TO DATE WITH ALL NETWORKING WITH LATEST ADWORDS CHANGES LIKEMINDED PEOPLE
www.RedH edHotW otWebLe ebLeads. ads.com com Get the Slides at: www.ClaireJarrett.com/WebinarSlides
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