EMPLOYER BRAND & COMPANY AB INBEV CULTURE KATE SIDDIQUI - PowerPoint PPT Presentation

EMPLOYER BRAND & COMPANY AB INBEV CULTURE KATE SIDDIQUI

GREAT TO MEET YOU! • EUROPEAN EMPLOYER BRAND & DIGITAL CONTENT MANAGER • SIT WITHIN THE PEOPLE TEAM IN ZONE EUROPE • AB INBEV START DATE: FEBRUARY 2019. • HOME OFFICE LONDON: WITH TRAVEL TO LEUVEN GHQ AND MANY OTHER ZONE AND GLOBAL LOCATIONS • 8 YEARS IN RECRUITMENT MARKETING & EMPLOYER BRANDING • IN-HOUSE, CREATIVE/DIGITAL AGENCY, RPO AND TECHNOLOGY • DIAGEO, GREENE KING, DELOITTE, NPOWER, CITI, BP, BRISTOL- MYERS SQUIBB • BLOG WRITER AND SPEAKER AT INDUSTRY CONFERENCES Let’s connect! Add Kate Siddiqui on LinkedIn. 2

QUESTIONING THE QUESTION

CIPD DEFINITION OF EMPLOYER BRAND ALL ORGANISATIONS HAVE, CONSCIOUSLY OR OTHERWISE, AN EMPLOYER BRAND. IT'S THE WAY IN WHICH ORGANISATIONS DIFFERENTIATE THEMSELVES IN THE LABOUR MARKET, ENABLING THEM TO RECRUIT, RETAIN AND ENGAGE THE RIGHT PEOPLE . A STRONG EMPLOYER BRAND HELPS BUSINESSES COMPETE FOR THE BEST TALENT AND ESTABLISH CREDIBILITY. IT SHOULD CONNECT WITH AN ORGANISATION’S VALUES AND MUST RUN CONSISTENTLY THROUGH ITS APPROACH TO PEOPLE MANAGEMENT. 4

WHAT IS THE DIFFERENCE BETWEEN AND EVP AND AN EMPLOYER BRAND? Your Employer Brand is just To start with, your Employee like your consumer brand. It’s Value Proposition, or EVP, is the external reputation you just like your company create. Create is a keyword mission statement. It is a here because your employer statement that defines how brand is in your hands. You your company identifies as an create and communicate your employer. It encompasses the employer brand through values and principles you and various forms of messaging, your people live by, as well as marketing and advertising. the culture, the work, the rewards, and more elements that make up your Link Humans employment experience. 5

DEFINE YOUR CULTURE 6

DEFINE YOUR CULTURE ALREADY EXISTING DATA AB INBEV DEFINITIONS UNDERSTAND YOUR CULTURE EXTERNALLY AVAILABLE FOR FREE COMISSIONED OR PURCHASED DATA 7

CHANNELS & CONTENT LET’S TAKE A LOOK AT WHAT AB INBEV ARE UP TO ON OUR CAREERS SOCIAL CHANNELS! 8

CREATE & AMPLIFY VIA MEDIA PARTNERSHIPS 9

GETTING THINGS DONE! 10

EMPLOYER BRAND : GETTING THINGS DONE! YOU NEED A #DREAMTEAM! YES WE DO! BUDGET Voice of the Top level vision business & doers #futurology What’s the problem? AGENCY & Content Tech + tools generation EXTERNAL SUPPORT Always on! Up time! IN-HOUSE OR Attraction & PARTNERED Partnerships sourcing RESOURCE & SKILL SETS Bums on seats Industry giants Agency creative & media Heavy lifting

THANK YOU FOR LISTENING! Q&A 12