SASKATCHEWAN GOVERNMENT AND GENERAL EMPLOYEES’ UNION • 20,000 members • 12,000 Public Service workers
CAMPAIGNS • Fight Fair • ITD Anti-Privatization • Member Branding • I Love Cornwall School • Corrections • Where Did the Money Go?
FIGHT FAIR
FIGHT FAIR GENESIS, FRAMING, PROCESS/IMPLEMENTA TARGET AND GOALS: TION: AUDIENCE: • Worked with NOW • SGEU members • SGEU members who fight wildfires • general public Communications. and manage environmental • billboards disasters transferred to the • radio and social media ads Saskatchewan Public Safety • website Agency — a new Crown created by Sask gov’t. • Force the creation of a new bargaining unit resulting in 600 workers losing their existing benefits and employment security. • Ensure SPSA workers remain a part of their current bargaining unit.
EVALUATION • Fight Fair was a success! • Provincial government negotiated with the Public Service and are allowing the employees to keep their CBA and their benefits (until 2021).
ITD ANTI-PRIVATIZATION
ITD ANIT-PRIVATIZATION GENESIS, FRAMING, PROCESS/IMPLEMENTAT TARGET AND GOALS: ION: AUDIENCE: • Worked with NOW • Public Service Bargaining Unit • SGEU members (esp. in Communications. wanted campaign focused on Regina, where public IT • Pitched us scripts. the contracting out of IT- jobs are concentrated). • Hired an actor and production related jobs. • The public across company to film social media • Stop privatization! Saskatchewan (as ad. taxpayers footing the bill • radio ads for expensive consultants). • website • Call to action
EVALUATION • called their MLA: 4 • emailed their MLA: 226 • wrote a letter to their newspaper: 3 • We’ll be able to determine the success of this campaign once the 2020-2021 Public Accounts to be released.
MEMBER BRANDING
MEMBER BRANDING GENESIS, FRAMING, PROCESS/IMPLEMENTATI TARGET AND GOALS: ON: AUDIENCE: • SGEU members • general public • Communications team • Worked with NOW Communications. wanted to build stock photo • Pitched campaign involving focus groups library with actual members. and polling. • Future campaign to promote • narrowed down occupations public services leading up to • Found members to participate (including provincial election. a star to deliver the TV script) • To show our actual • Phase one: three cities, fifteen members members in our campaigns • billboards • Ensure our members feel • print ads valued. • fall TV ad • social media ads • phase two: February 2020
EVALUATION • email from member who cried watching TV ad • Overall positive response from public and our members
I CORNWALL T SCHOOL
I CORNWALL SCHOOL GENESIS, FRAMING, PROCESS/IMPLEMENTA TARGET AND GOALS: TION: AUDIENCE: • SGEU members • small budget • Provincial government cut • general public • interviewed students budget for Cornwall Alternative • created campaign in-house School. • social media ads • protests and media coverage • website • government reinstated funding (for now) • Ensuring the government doesn’t cut funding in the future.
EVALUATION • Social media comments: support continued funding
CORRECTIONS
CORRECTIONS GENESIS, FRAMING, PROCESS/IMPLEMENTA TARGET AND GOALS: TION: AUDIENCE: • Corrections Officers • Worked with NOW • general public • SGEU President established Communications. • Corrections Campaign Corrections Campaign Working Committee in response to Working Committee selected challenges expressed by direction • radio ads corrections officers. • Internal and external polling on • social media and digital ads • website perception of corrections officers. • Explain to public that COs are more than just guards. • Build public support for better allocation of government resources.
EVALUATION • Social media comments: postive
WHERE DID THE MONEY GO?
WHERE DID THE MONEY GO? GENESIS, FRAMING, PROCESS/IMPLEMENTA TARGET AND GOALS: TION: AUDIENCE: • overnment waste and • general public • Worked with NOW • activists fiscal mismanagement Communications on digital • Demand accountability and radio ads from the government • Postcards • SGEU Trailer • golf balls • Facebook event • Rally
Thank you!
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