Emerging Tech: The Future is Voice Sara rah Salter ter Ka Kath thryn yn Saxon n Head of Innovation Head of Audience Science Wavemaker UK Wavemaker UK
Voice ice is s the he next t interface ace VUI VUI Mobile Web GUI Character Mode 1970s 1980s 1990s 2000s PRESENT Source: Amazon
Smart t sp speak aker er growth wth is s rapid pid use their smart assistant daily + 54% 2018 2019 Source: Ofcom/Wavemaker, Adobe report
Don’t know Sonos one 4% Other 5% 2% Apple Google Homepod Home Mini Amazon 0% 7% Echo 30% Google Home Amazon Am zon Al Alexa a 7% domina minates es the he Mark rket share of Amazon smart t speakers s Echo Plus mark rket UK UK 2% Amazon Echo Show 2% Amazon Echo Spot Amazon 6% Echo dot Amazon 18% Echo 2 10% Net share: 74% Net share: 14% Source: Voicebot.Ai
U.K. saw 233% growth in skills in 2018 The voice revolution has begun Source: Voicebot.Ai
"Alexa, exa, is my my baby getting enough milk?”
Find nd your ur own n br brand nd voice ce Test Measure Evaluate Assess
Voice ice featur atures s thr hroughout oughout the he purc rchase hase journ urney Ask for general information Ask for information about about something 47% something you want to buy 26% Grocery shopping, e.g. reorder groceries 15% Place an order from a service e.g. takeaway, taxi booking 12% Hear the weather 56% Hear the news Play a game or Play/control 37% request a joke 23% music- 69% Control household devices e.g. heating 22% Control a household device such as TV or set top box 14% Source: Wavemaker Voicemaker research/Ofcom
Wha hat t is s the he current rrent consu sumer mer vi view of f voice? ce?
Voi oice ce as assis istants ants are changing everything…
Tru ruth. th. Sp Spee eed. d. Ubiq iquity uity. .
marketers have launched a voice app *survey of North American marketers by voicebot.ai and voices.com
Opportunities for brands areas of Innovation Skills/Actions SEO Conversational Chatbot Sponsorship voice Ads functions Awareness Engagement Transactions Distribution Share Service Integrate Improve Info Ops
Source: Recipedia.com
Pro romo moti tion on Instore tore Added d value th thro rough gh Pro roduct ct Adverti tising sing Go Google gle Home
Convenience enience Source: Voicebot.Ai
Sonic ic br branding nding Source: Forbes
Pr Produ duct ct In Integr egration ation Source: Daily mail
Ab Abou out t to se to see e a s a step ep cha hange ge in in voi oice ce as assis istants ants
Four r the hemes mes for br brands nds Connectivity Personalised Utility More devices Experiences
The heme e 1: Conn nnectivity ctivity Connectivity Personalised Utility More devices Experiences
Connectivity Personalised Utility More devices Experiences Source: Amazon
Connectivity Personalised Utility More devices The he evolutio lution n of f conn nnectivity ectivity Experiences STAGE 1 STAGE 2 Source: Voicebot,ai
Am Amazon zon announ nounces es ho host t of f new products oducts Source: Verge, Amazon
Connectivity Personalised Utility More devices New su surfaces aces = new w oppor portunities tunities for br brands nds Experiences Calling Questions Text Booking GP appt Directions Weather Email Health questions Gaming Timer Shopping Beauty questions Restaurants Source: Amazon smart mirror
Connectivity Personalised Utility More devices Experiences
The heme e 2: Perso sonal nalise ised experiences periences Connectivity Personalised Utility More devices Experiences
Connectivity Personalised Utility More devices Experiences Assistants will offer completely personalised experiences Unique voice profiles
Pr Providing viding br brands nds with th new w insi sigh ghts ts whe hen n Connectivity Personalised Utility More devices Experiences it comes mes to to consumer nsumer be beha havi viour our New source of insight Predictive models will become the future Opportunity to capture and understand human learning, data accumulated about us as a person Omnichannel Tracking
Connectivity Personalised Utility More devices An And d hi highly ghly conte ntextu xtual al targeting rgeting oppor pportu tunities nities Experiences Source: Samsung.com
The heme e 3: Ut Utility ility Connectivity Personalised Utility More devices Experiences
Connectivity Personalised Utility More devices A fr A frict ctionless ionless experience perience Experiences PLUG-INS USER INPUT DEVICES CHANNELS Speak Clock TV Tasks Mail Phone Home Auto Cal Auto
Connectivity Personalised Utility More devices An An oppor pportunity tunity to to br bring ng new Experiences value ue to to customer omers Source: Nike, Lego
Connectivity Personalised Utility More devices Deliv liver er a direc rect t path th to to purc rchase ase Experiences UK voice transactions through smart speakers are currently worth £0.2bn. This is expected to increase to £3.2bn by 2022. Source: OC&C, wearesocial.com
Connectivity Personalised Utility More devices Inno In novation ation in se servi vice ce of f its s custom omer ers Experiences Rev evolutiona olutionary y New ew Smart t Cane Source: wewalk.io
The heme e 4: More ore devi vices ces Connectivity Personalised Utility More devices Experiences
Connectivity Personalised Utility More The heme e 4: More ore devi vices ces Experiences devices Source: appandphones.com, Bixby, BBC
New opportunities New sources of insight A game New value changer for Direct path to purchase brands Innovation …And mass adoption is around the corner
Recommend
More recommend
