EHPM’s Communication Strategy Amy-Jane Troy
Main Objectives • Developing and publishing key EHPM updates in conjunction with the EHPM team Main Objectives • Policy update Members’ Feedback • Media update Weekly Updates • Develop brand recognition of EHPM through increasing online presence Website • Website Publications/Tradeshows • Social media To Do List • Maintain brand recognition of EHPM through relevant trade publications, blogs and attendance at Tradeshow events
Members’ Feedback Policy Update Main Objectives • Relevant or very relevant Members’ Feedback • In most cases shared with members Weekly Updates • A focus on the potential action needed Website Publications/Tradeshows To Do List
Members’ Feedback Media Update Main Objectives • Somewhat relevant/relevant Members’ Feedback • Suggestions include: Weekly Updates • Categorisation of media Website • More diverse sources (Currently Nutraingredients, Food Publications/Tradeshows Navigator, food science journal, Mintel blog and Naturel and relevant tweets) To Do List • Country specific examples
Members’ Feedback Members area of the website Main Objectives • Sometimes used Members’ Feedback • Information members would like to see: Weekly Updates • Updated country profiles Website • Discussion papers in a separate section Publications/Tradeshows • Policy papers • Meeting minutes To Do List • Working group reports • List of beneficial contacts per country (eg lawyers, consultants) to help extend business
Members’ Feedback General Feedback Main Objectives Main Benefits Members’ Feedback • Opportunity to influence decision makers through lobbying • Access to real time information on new policies and legislation Weekly Updates Website Suggested Improvements Publications/Tradeshows • Unified approach to lobbying To Do List • Greater outreach to other stakeholders • Increased sharing of national concerns
Taking on Board your feedback Media Update Main Objectives • Reconsider the format for the media update Members’ Feedback • Include new sources where relevant Weekly Updates Website Policy Update Publications/Tradeshows • Include ‘actions’ where suitable To Do List
Taking on Board your feedback Members’ area • Update current content Main Objectives • Populate with policy newsletters Members’ Feedback • Link to European Commission reports Weekly Updates • Area for discussion papers Website Publications/Tradeshows Website in General To Do List • Link to social media • Update with new EHPM logos • Update and populate “Regulatory Issues” section
Trade publications, Blogs and Events • Increase formal and informal ‘article’ publications on Main Objectives issues relevant to EHPM issues Members’ Feedback • Increase contribution to blog and tradeshow magazines Weekly Updates • Reconsider the tradeshow strategy Website Publications/Tradeshows To Do List
Tradeshow schedule • Agree contract • Secure speaking spots is possible Main Objectives • Contribute to blogs and online discussions Members’ Feedback # handles • Arrange meetings Photos • New Membership Booklets Arrange EHPM Have objectives Weekly Updates Member been met? Videos meetings Press Releases Website Meetings Follow up with new contacts Identify Reg. issues Tie in with exhibitors worth Publications Report for the meeting online build up event Tradeshows Month 1-3 Month 4 Event Month Month After Social Media
Immediate ‘To Do’ List (July – Sept) Main Objectives Members’ Feedback Country Profiles 2018 Weekly Updates Formatting of updates Website Online access to EHPM documents up until 2018 Publications/ Tradeshows Article 8 Awareness - Articles To Do List HI Conference
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