eCommerce’s other 75 percent Solutions for Converting International Shoppers Ralph Dangelmaier, CEO BlueSnap Clint Reid, President, iGlobal Stores Karen Webster, President, PYMNTS.com
A $4 Trillion Opportunity Two part problem: Global Opportunity 75% of US Merchants are Enabling Cross-border NOT set up to sell cross Payments border Shipping & Logistics eCommerce only 7% of commerce, mCommerce is 7% of eCommerce eCommerce is growing at 20% worldwide 1
“ uSneaker ” Current Profile Goal Established, growing Increase sales merchant since 2011 Go global with local Strong sales in US & Canada checkout Missing opportunities in other countries Quickly & easily 92% abandonment from outside the US & Canada ($10M lost sales due to lack of local checkout) Losing 56% of sales because of surprising shipping fees
“ uSneaker ” - Options Two Options Build it Yourself Establish legal entity overseas Build it Yourself Need local acquiring bank & Partner processor Build checkout pages Accept local payment methods & currencies Present in Local languages Optimize for any device Calculate & remit local taxes Shipping, logistics, customs & duties
Lemonade Anyone? eLemonade
“ uSneaker ” - Partner Two Options Build it Yourself Establish legal entity overseas Build it Yourself Need local acquiring bank & Partner processor Build checkout pages Accept local payment methods & Go global, quickly currencies Present in Local languages & easily Optimize for any device Calculate & remit local taxes Shipping, logistics, customs & duties
Partner to increase sales Cross-border Payments Shipping & Logistics Localized Checkout Reduce cart abandonment Experience Reduce risk of unknown Increase payment business costs conversions with multiple Compliance with acquiring banks government regulations Ease of integration
uSneaker goes live with “Cross border as a Service”
Localized Experience in Germany
Localized Experience in China
BuyNow Checkout: Any device Smarter Payment Gateway
Cross Border as a Service Dynamic hosted checkout pages in 180 countries, 30 languages, 60+ currencies, 110 payment types Dynamically localized checkout experience for higher sales conversions Optimized for any device Smarter Gateway
BlueSnap Easy Integrations 3rd Party Integrations & Complimentary Services Shopping Carts Shipping & Taxes Additional Integrations Conversion Optimization Tools, Purchase Social Sharing, Store-front & CMS Integrations, Media Buying & Tracking, Payout partners and others Business Tools Complimentary services, such as shopping cart recovery and BI for eCommerce to help merchants grow their business.
BlueSnap is More than a Gateway Flexible Subscription Engine Catalog Support Digital Distribution & License Key Management Dynamic Marketing Tools to Robust eCommerce increase order value tools Intelligent Payment Routing
Partner to increase sales Cross-border Payments Shipping & Logistics Localized Checkout Reduce cart abandonment Experience Reduce risk of unknown Increase payment business costs conversions with multiple Compliance with acquiring banks government regulations Ease of integration
There are hundreds of different eCommerce platforms, from plug and play to custom builds. They all have one thing in common: their efforts are focused Why do eCommerce on US domestic sales and not cross border transactions. companies need technology and logic to sell internationally? eCommerce platforms are not built for cross border logistics or payments. So how do you overcome that barrier?
iGlobal Stores and BlueSnap Enhance Cross-Border eCommerce Landed Billable Item Alerts and Fraud FX & Shipping Country Cost Weights Restrictions Messaging Payments Services Prevention Localization
Landed Cost Intelligence Shoes $79.95 £47.97 iGlobal Stores Shipping (UPS $44.95 £26.97 Landed Cost Calculation: Duty on Men's Shoes, Leather (8%) $6.40 £3.84 product+shipping+duty and tax+front and Disbursement Fee (11 GBP) $18.33 £11.00 backend fees Prepayment Fee $15.00 £9.00 Note: Examples of VAT on Product (20%) $15.99 £9.59 standard UPS charges. 1 US Dollar = 0.60 GBP VAT on Shipping (20%) $8.99 £5.39 British Pound Sterling. UPS UK Disbursement VAT on Duty (20%) $1.28 £0.77 Fee 11.00 GBP minimum or 2.5%, VAT on Disbursement (20%) $3.67 £2.20 whichever is greater. Total $194.55 USD £116.73 GBP
RIP Service (Restricted International Products) Control Restricted Products and Brands. The RIP service allows you to restrict product by country, category, keyword, brand, sku and delivery method.
Whether you have complete data or not WEIGHT ASSIMILATION Our proprietary, rules-driven weight assimilation services help to ensure the most accurate international shipping weights and dimensions for all orders.
Hosted Checkout
Conclusion Goals Outcome Increase sales $3.2M increase in sales Go Global with local Entered 30 new markets checkout Reduced cart Quickly & easily abandonment over 30% Localized Checkout Experience Shipping & logistic integration
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