E ‐ commerce O Opportunities and challenges t iti d h ll Westminster e forum virginie.alloo@cullen ‐ international.com London, June 7, 2011
The opportunity The opportunity Global e ‐ commerce statistics 600 500 400 300 $536 bn $487 bn $487 bn $439 bn 200 $386 bn 100 100 0 2009 2009 2010 2010 2011 2011 2012 2012 Source: Forrester 2010 & 2009 – Online retail forecast
Key factors of success Key factors of success
Goods and services ordered online Travel, holiday, accomodation 2% Clothes, sports goods Clothes, sports goods 3% 3% 4% 14% Household goods 5% Tickets for events 5% 5% Books, newspapers 13% Films, music 8% Computer & game software Electronic equipment 8% Computer hardware 10% Telecommunications services 9% Food or groceries 10% Shares, insurance & financial products 9% Other
From e ‐ commerce to m ‐ and f ‐ commerce ce ce • 700 million •Mobile banking Facebook users Facebook users •Mobile entertainment M bil t t i t mer mer • 50% of them logged •Mobile info services omm omm in everyday in everyday •Mobile marketing •Mobile marketing • 28% check their •Mobile shopping Facebook profile on M ‐ co F ‐ co •Mobile ticketing Mobile ticketing smartphone before getting out of bed M
Online market in the big 5 g Percentage of individuals ordering goods/services online f / 80% UK UK 70% 70% DE 60% 50% 50% FR 40% 30% ES 20% IT IT 10% 0% 2008 2009 2010
National versus cross ‐ border online shopping shopping National online purchases National online purchases Cross ‐ border online purchases 53 47 38 33 21 13 9 9 7 6 6 4 FR DE IT ES UK EU27
Level of trust Domestic vs cross ‐ border online shopping Domestic vs cross ‐ border online shopping Level of trust on online domestic/cross ‐ border Level of trust on online domestic/cross border shopping E27 More confident in a domestic seller UK Equally confident ES IT More confident in a seller from another EU country DE DE No answer FR 0 10 20 30 40 50 60 70 80
Why not trust online cross ‐ border shopping ? shopping ? Totally agree Tend to agree Tend to disagree Totally disagree No answer 5 5 6 18 21 24 17 17 24 25 25 23 34 32 24 Worried about Worried about Worried about the scams or frauds complaints delivery procedures, returns p , of faulty goods
Key issues for an EU online single market • Consumer trust in an online single Business market • Language • Delivery l challenges • Security of payment systems • VAT • VAT Regulatory • EU contract law • Consumer rights • Collective redress – ADRs/ODRs C ll ti d ADR /ODR challenges • Personal data protection • Fight against piracy and counterfeiting
Major developments in 2011 Major developments in 2011 Privacy and security y y Selling online and Selling online and Liability of intermediaries Liability of intermediaries payments • Data breach notification • Spams • Cloud computing – • Online single market • Illegal and harmful content applicable law applicable law • Online contracting rules • Online contracting rules • Counterfeiting and Piracy C t f iti d Pi • Online consumer rights • ADRs /ODRs– collective redress redress Review of the e ‐ commerce directive Review of data protection directive p N New consumer rights directive i ht di ti Review of data retention directive New IPRs strategy
Thank you for your attention !!
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