www.drupaleurope.org Essential marketing At the regional level - PowerPoint PPT Presentation

www.drupaleurope.org

Essential marketing At the regional level Imre Gmelig Meijling (Chair Dutch Drupal Association)

Making Strategy Strategic a dent Engagement Marketing & Branding Identity Non profit Executing 
 Activities (e.g. organizing association events) Tools Policies Need in order to Board function Operational Statutes

Making Strategy Strategic a dent Engagement Marketing & Branding Identity Executing Non profit Activities things 
 (e.g. organizing association events) Tools Policies Need in order to Board function Operational Statutes

Identity Marketing & Branding

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

We are a group of people in service of Drupal. 
 We connect developers, agencies and clients. And potential newcomers.

STICHTING DRUPAL NEDERLAND 2007 2015 2018

Engagement Marketing & Branding

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

Come to know Drupal at thé biggest Drupal event of the Netherlands

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

By joining as a Partner you facilitate and grow the community. You make it possible to create events. You help to promote Drupal You get interesting perks. 
 (and everlasting fame) https://www.drupal.nl/partners/ons-partnerprogramma

Drupal 
 Business Meetup

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

We have stretched the limits of what we can do as volunteers 
 (we don’t have more time to spare). We do have some money.

Community Drupal professionals Agencies/Partners Users * Upcoming talent Potential partners Potential users * Microsoft entirely running on Drupal

Features Skills Price Proof Does it have all Are you the right Do we get plenty Have others gone We require? people for us? of bang for our before us? buck?

1.3M pageviews 206.000 unique visitors per month

1.2M unique visitors 
 (not pageviews) per day!

But you said you didn’t have time?

Mara Marketing professional

Making Strategy Strategic a dent Engagement Marketing & Branding Identity Non profit Executing 
 Activities (e.g. organizing association events) Tools Policies Need in order to Board function Operational Statutes

Making Strategy Strategic a dent Engagement Marketing & Branding Identity Executing Non profit Activities things 
 (e.g. organizing association events) Tools Policies Need in order to Board function Operational Statutes

Take aways

1. ‘The community’ is not just developers, but also agencies, business, clients and talent.

2. Define your identity. What do you do? Who do you do it for? How should people recognise you? Lay it down and use it consistently and repeatedly.

3. Experiment with advertising, hiring people and whatever ‘the community’ calls for. Only when in motion, can you adjust course.

4. Plan, Do, Check and Act. If it means it will be better for the ones you are trying to help. 
 It’s not for you. 
 (although it’s an essential 
 part of the fun)

Thank you @imregmelig Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)