Doesnt Work! Measurable Controllable.Scalable .. WORKS! 108 - PowerPoint PPT Presentation

Transactional Searches SEO • Used to bring traffic to product/service pages • Content needs to answer the questions people are asking • Make it comprehensive SLIDES: http://bit.ly/wagada01

Produce the right? ‘Halloween’ - SEO Informational? Identify the Message and Ensure that it Gets Out There OR • For Parents: Peer review is key – what do other parents think? • Reviews Transactional? • Social Media • Google • For Staff: Whereas for parents we need to play down the ‘big group brand’ of All About Children, from a staff perspective this is attractive as it presents more opportunities • We can help you to develop collateral to promote your employer brand – logos, video, website content. • Work with you to create an authoritative website with credible content to present All About the Children look as the employer of choice for anyone going into childcare. • We can work with other organisations to raise awareness of what you have to offer from an employment perspective – so that you appear to be the authority and a key employer.

T H I N K L O C A L : L O C A L S E A R C H P H R A S E S H A V E A H I G H E R P U R C H A S E I N T E N T www.wagada.co.uk

How Can Wagada Help? SEO Give All About Children the Best Opportunities to Attract the Best Staff • Develop your employer brand and ensure that it gets found for key phrases, such as ‘level 2 nursery nurse’ : • Develop a single website where you can talk about your employer brand and the opportunities that you have to offer. • This website would be the central point of call for information on getting jobs in childcare for the whole of the UK. It would offer careers information and contain a lot of informational content that would help it to rank. • Allows us to promote the opportunities of a large nursery brand, without diluting the message to parents about local child-centred nurseries.

How Can Wagada Help? SEO Using Google Adwords as a Flexible Way to Fill Gaps in Capacity or Staff Shortages Quickly • Google Adwords is the paid form of search engine optimisation and you pay per click. • It is very suitable for nurseries and other seasonable businesses as you can turn if off and on easily when you have the need for extra support. • It is targetable by location, which means that the ads will only get shown when you want, and in the locations that you would like.

Advantages of Local SEO • Easier to rank • Better meet needs of local audience • Local phrases have a higher purchase intent • People like to buy from local companies • Google automatically prefers to rank local websites where it believes that this is what people want.

S T R U C T U R I N G Y O U R C O N T E N T A R O U N D T H E P H R A S E S Y O U A R E T A R G E T I N G www.wagada.co.uk

ASOS know how to do this…

M A K E Y O U R W E B S I T E M O R E U S E R F R I E N D L Y : - THIS ALSO BOOSTS RANKING! www.wagada.co.uk

Make Use of the Data in Google Analytics Find out how people are using your website: - What content is working - Which pages are being visited - Which pages are people exiting from - Which pages are people bouncing from - Where your traffic is coming from? - Which pages convert? - What your key landing pages are and how successful they are?

Keeping your Website Fresh – adding Key Takeaways content on a regular basis • Web design and SEO are ongoing tasks – you can’t just do it once and think your work is done. • Make your website more user-friendly to impress both Google, and your customers • Think about the intent of your audience and make sure you content matches it. • Where relevant ensure that you optimise for local searches. • Structure the content around the key terms you are trying to target, a page for each main topic.

M A K E I T C O M P R E H E N S I V E : T h e a v e r a g e G o o g l e f i r s t p a g e r e s u l t c o n t a i n s 1 , 8 9 0 w o r d s . ( B a c k l i n k o , 2 0 1 6 ) ( S o u r c e : https://www.hubspot.com/marketing-statistics) www.wagada.co.uk

Needs to be Targeted and Focussed • Match the users’ intent • Focussed around the keyword phrases people are searching for • Be comprehensive and informative • Use images, white space and bullet points to get your words across without negatively affecting the design of the page. SLIDES: http://bit.ly/wagada01

D E V E L O P I N G T R U S T A N D A U T H O R I T Y www.wagada.co.uk

Generate trust and authority • High quality content that people are engaging with • Reviews: • Google My Business and Trustpilot • Ask individuals on a personal level, and follow up • Links • Get people to talk about you and link to you. Links generate trust and authority SLIDES: http://bit.ly/wagada01

Generate trust and authority What are links? • Reviews: • Google My Business and Trustpilot • Ask individuals on a personal level, and follow up • Links • Get people to talk about you and link to you. Links generate trust and authority

Moz.com Generate trust and authority • Reviews: • Google My Business and Trustpilot • Ask individuals on a personal level, and follow up • Links • Get people to talk about you and link to you. Links generate trust and authority

How to get Links? Compatible Run an event businesses High quality Get some PR content Guest Authoritative blogging Organisations

Key Takeaways • Web design and SEO are ongoing tasks – you can’t just do it once and think your work is done. • Make your website more user-friendly to impress both Google, and your customers • Think about the intent of your audience and make sure you content matches it. • Where relevant ensure that you optimise for local searches. • Structure the content around the key terms you are trying to target, a page for each main topic. • Make your content comprehensive

Key Takeaways • Focus on reviews • Get people talking and linking to you. SLIDES: http://bit.ly/wagada01

info@wagada.co.uk S U C C E S S F U L L Y D E L I V E R I N G O N L I N E @ wagada_stalbans V I S I B I L I T Y F O R A M B I T I O U S C L I E N T S www.facebook.com/wagada www.instagram.com/wagadahq www.linkedin.com/wagada www.wagada.co.uk C h e r y l L u z e t M a n a g i n g D i r e c t o r W a g a d a SLIDES: http://bit.ly/wagada01

How video can help your business? pearldrop

Simon Mercer & Denise Austin Co-Directors @ Pearldrop