DO Ğ AN BURDA INVESTOR PRESENTATION – SEPTEMBER 2018 Do ğ an Holding & Burda GmbH Partnership
DO Ğ AN BURDA: LEADING MAGAZINE GROUP IN TURKEY JV of Do ğ an Holding & Burda GmbH, # 1 Magazine Company in Turkey Diverse portfolio with well-known and leading brands with 67 publications 36% (monthlies, weeklies and various other Turkish magazine magazines). circulation market 64% Focusing on digital activities for securing Others long-term audience: 31 brands, 4 e-sales web sites and 22 tablet and mobile application. DB maintains #1 position with a market Turkish magazine share of 36% in magazine circulation & 47% ad market 53% expected 47% in magazine ad market in 9M18. Others Net cash position of TL20.8 mn as of 9M18-end * Ad revenues = Reported ad revenues plus IAS 2 adjustments & reclassifications. DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018)
WIDE SELECTION OF MAGAZINES FOR EVERY TASTE Do ğ an Burda offers a broad portfolio of magazines to suit everyone Hobbies, Information People, Youth, Women, Health Economy News Cooking & Technology & Travel & & Decoration & Law Special Interest Computers Lifesytle DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018) 3
INTERNATIONALLY RECOGNıZED BRANDS & LICENSES Do ğ an Burda takes Magazine Licensor advantage of various Auto Show Axel Springer Auto-Verlag GmbH internationally Burda Verlag Aenne Burda GmbH & Co. recognized licenses Capital Grüner + Jahr International Magazines GmbH under its portfolio. Elle & Elle Decoration Hachette Filipacchi Presse S.A. Maison Francaise Cote Maison Hello Hola, S.L. Chip & Level Chip Holding GmbH Popular Science Bonnier Corporation DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018) 4
DIGITAL ACTIVITIES Continue to focus on digital activities; currently there are 31 brands’ digital websites and/or tablet versions. The company continuously renew its magazine websites and relaunch if necessary Telecommunication Company’s mobile e -mag app started to be used as a new revenue channel: The number of eMagazine monthly downloads exceeds 750K on e-platform. Other mobile provider companies have became a new partner for e-mag app. Do ğ an Burda’s websites has around 10 mn monthly UV in total. Dergilik Sources: Google Analytics , Dergilik DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018) 5
MıLESTONES OF DO Ğ AN BURDA Do ğ an Burda was The Company Burda Group took incorporated in 1988 changed its title over Rizzoli Group’s under the name of Do ğ an Burda Rizzoli shares Hürgüç Gazetecilik Dergi Yayıncılık 1988 1998 2000 2005 Listed in Borsa The Company Became JV of Istanbul Stock changed its title Do ğ an Group & Burda Exchange in March Do ğ an Burda Dergi RCS International 2000 Yayıncılık ve Paz. A.Ş. Holding GmbH DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018) 6
JV OF DO Ğ AN GROUP & BURDA GMBH Hubert Burda Media Group (HBM), a global player with Do ğ an Group , founded by Aydın Do ğ an, is one of the leading an international reputation, is one of the largest groups in Turkey with almost 60 years of experience. corporations of Germany. Do ğ an Group companies play a pioneering role in a wide range A family enterprise with a history spanning over 100 of sectors, which include the energy, industry, automotive years, Hubert Burda Media combines tradition and marketing, financial services as well as media and tourism. innovation. Today, the corporation is one of Germany’s Do ğ an Group has been adding significant value to the Turkish largest media companies with an international presence economy, fully integrated and 40 years of long-standing position in the sector, until May 16, 2018. On May 16, 2018, Do ğ an and a global reputation. Holding sold all its shares in its major publishing and broadcasting assets, excluding its share in Do ğ an Burda 1 . 7 DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018)
FINANCIAL SUMMARY +15.5% 20,8 101 100 98 17,7 89 NET CASH REVENUES 80 14,9 (TL MN) 13,3 66 (TL MN) 57 * The company sold an asset worth US$10 5,5 4,2 mn (TL21 mn) in June 2014; US$2 mn was taken in advance payment, while the 2013 2014 2015 2016 2017 9M17 9M18 2013 2014 2015 2016 2017 9M18 remaining portion was received in 2015. 4,1 3,4 7,5 EBITDA (TL MN) NET 0,3 3,5 4,0 PROFIT/(LOSS) 2,5 -0,3 (TL MN) -3,5 -5,5 -1,7 -7,2 -4,0 -4,2 2013 2014 2015 2016 2017 9M17 9M18 2013 2014 2015 2016 2017 9M17 9M18 8 DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018)
DIVIDEND HISTORY & STOCK PERFORMANCE Gross Cash Dividend Paid (TL mn) DOBUR 30.10.18 Do ğ an Burda has been 8.9 Share Price 2,61 TL trading on Borsa Istanbul 7.5 7.6 # shares (mn) 19,6 since March 28, 2000 with TL/US$ 5,53 51,0 mn TL a ticker <DOBUR>. Market Cap. 4.1 9,2 mn $ Distributed dividend 3.0 Free float (30.09.18) 14,98% 2.5 2.0 straight up until 2016, Avg. Daily Volume (3 mths) 1.199.606 TL where the company 52 week price (low - high) 2,47 TL 4,76 TL Share Performance DOBUR Rel. to BIST-100 generated net loss. 2009 2010 2011 2012 2013 2014 2015 Monthly -11,8% -2,1% YTD* -21,4% 0,7% Net Profit (TL mn) * Year to date 7,1 7,5 4,2 4,0 3,5 2,9 2,5 -1,7 -4,0 -4,2 2010 2011 2012 2013 2014 2015 2016 2017 9M17 9M18 9 DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018)
FINANCIAL REVIEW 9M2018 FINANCIALS 10 DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018)
HIGHLIGHTS OF 9M18 REVENUES (TL MN) EBITDA (TL MN) DB’s total revenues in 9M18 increased by 15.5 % with a -10.1% significant increase in all revenue channels, circulation, +15.5% 89,5 ad & other,. 80,4 66,2 0,3 57,3 Only 7.8% yoy rise in COGS, despite the negative impact of depreciation of average TL against Euro in 9M18. -3,5 -5,5 Gross profit increased by 28.0% to TRY 28.0 mn. -7,2 thanks to growth in total revenues & limited rise in 2016 2017 9M17 9M18 2016 2017 9M17 9M18 COGS. NET PROFIT/(LOSS) (TL MN) NET CASH (TL MN) Net profit of TRY 4.0 mn in 9M18, up from TRY -4.2 4,0 mn net loss in 9M17. 20,8 13,3 The company maintained a net cash of TL20.8 mn as of 9M18-end. -1,7 -4,0 -4,2 2017 1H18 2016 2017 9M17 9M18 DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018) 11
TURKISH MAGAZINE MARKET DB’s ad revenues increased by 11.8% in 9M18 yoy, above the Turkish magazine ad market growth of +8.5%. DB’s maintained it leadership position with 36% market share in circulation & circulation figures remained more or less at the same level as in 9M17. -10.2% -8.5% 55,2 +11.8% 49,6 Do ğ an Burda Ad Turkish Magazine +8.5% 109,9 37,8 33,8 Revenues * 100,5 Ad Market 69,9 75,9 (TL mn) (TL mn) 2016 2017 9M17 9M18 2016 2017 9M17 9M18 *Ad revenues = Reported ad revenues plus IAS adjustments & reclassifications. -12.5% -15.4% +0.3% Do ğ an Burda Turkish Magazine 9,9 8,6 -2.6% 3,8 Net Circulation net Circulation 3,3 6,5 6,5 2,4 (mn units) (mn units) 2,3 2016 2017 9M17 9M18 2016 2017 9M17 9M18 12 DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018)
DIGITAL ACTIVITIES IN 9M18 www.capital.com.tr Dergilik Burda Youtube Channel https://wolfteam.level.com.tr/ The number of eMagazine downloads is more than 750K monthly on Dergilik Burda.com.tr and istanbullife.com.tr have been re-launched. Burda sewing course channel was created on Youtube and reached 17 K subscribers https://www.youtube.com/c/BurdaDergisiTR Level Wolfteam Special Digital Edition 2 launched, and game keys delivered within the issue. https://wolfteam.level.com.tr/ Elle Beauty Box 2 on sale https://beautybox.elle.com.tr/ Content marketing actvities became a major business area. On web sites approximately 10 mn monthly unique visitors in total. Sources: Google Analytics , Apple iTunes Connect, Dergilik DO Ğ AN HOLDING & BURDA GMBH PARTNERSHIP DO Ğ AN BURDA - INVESTOR PRESENTATION (9M2018) 13
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