DISCOVERY INNOVATION GROWTH Leading Edge Talent Development
DIG is developed at INSEAD by Professor Jean-Claude Larreche Co-founders of DiG Business Learning Jean-Cla Jea laude La Larreche is Alfred H. Heineken Professor of Marketing at INSEAD. The development of the DIG leadership game has benefited from INSEAD research and business applications associated with Professor JC. Larreche’s book “ The Momentum Effect ” . He has 30 years of experience with business simulation and is author or the international renowned marketing simulation MarkStrat. Jean-Cla laude Larréché and Yvette Roozenbeek are the co-founders of DiG Business Learning a global network of consultants, professors and business coaches aiming at making this leading edge experiential learning technology available to a global audience: from small to large companies and students from any country in the world www.digbusinesslearning.com p. 2
A Leadership Game for a time effective learning experience with a wide variety of learning Benefits objectives Develop Allowing executives to perform in a new world where, leadership skills outs tside of of their ir comfort zone and in in a fun and ris isk-free envir ironment, they can develop the leadership skills required Improve team for a business environment characterized by in increased dynamics & cus customer po power performance A versati tile le le learning tool to develop leadership competencies Develop an in customer centricity, innovation, entrepreneurship, innovation & customer mindset marketing, business acumen, growth, value creation, collaboration, leadership and team performance. Currently availa lable le in in 6 la languages: English, French, Spanish, Russian, Chinese, and Korean and comple letely ly web-based adapted for on-line sessions with participants in different locations www.digbusinesslearning.com p. 3
Game settings of DiG Tea eam obj objective for or the gam ame : maximize ear earnings Subscription model with a yearly fee Team is appointed by the CEO to drive Continuous improvement of the product the business for 5 years and to through customer based innovation maximize earnings Effective execution to drive sustainable growth Ot Other obj objectives s : favor na natural l lea eadership ip be behaviors Fictitious situation in the future placing participants outside of their comfort zone Game creating a high level of engagement of participants Making soft and hard decisions by the team Time to make mistakes, learn and recover www.digbusinesslearning.com p. 4
The DiG simulation During the game participants will cover the whole value chain, all teams independently face the same situation and they compete indirectly to obtain the best results Strategy Conception Execution Allocat cate e Market ket Analyse yse & & Disco scover ver Build d Set the sales es & Test new posi sitioni ning moni nitor Insi sight hts off ffer ers market eting ng ideas deas price ce of the KPI’s budg dget et product uct Launch Test insights to Develop new Decide on Decide on Analyse customer Decide on discovery validate product pricing taking budget for and performance the group initiatives per feasibility and features or into account distribution / reports to adjust strategy to market business launch sales customer value mass comm. / conception / maximize segment and potential boosters to and unit costs interactive execution earnings in understand create power comm. 2025 customer offer needs www.digbusinesslearning.com p. 5
How the game is presented by the user interface dashboard www.digbusinesslearning.com p. 6
Game experience examples Lau Launch mar arket Adj Adjust pr pricing Tes est and and Bui uild sur surveys s to o col ollect de depending g on on Align the tea Ali eam to o ne new pr product insights insi s pe per customer & cu mak ake de decisions s fea eatures s segm segment enterprise val en alue www.digbusinesslearning.com p. 7
Typical time schedule for the DiG leadership game - 30 min General Introduction to the session and the game a short user guide is sent 3 days prior to the event for pre- read - 2 hours DiG Team experience Teams only need one laptop with internet access BREAK - 45 min Team Learnings Presentation of 8 minutes by each team - 45 min Debriefing and Results Sharing of results and take aways of the training session www.digbusinesslearning.com p. 8
DiG global network Network of certified DiG instructors Today we have more than 114 instructors in 34 countries certified by DiG Business Learning through our monthly certification sessions. Professionals (executive business coaches, professors of executive programs, consultants, … ) have been selected by on the basis of their curriculum vitae and are using DiG in their professional portfolio www.digbusinesslearning.com p. 9
Testimonials from executives More examples available on our website www.digbusinesslearning.com p. 10
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