DIGITAL TOOLS F O R Y O U R MARKETING TOOL BELT Kris Winter - PowerPoint PPT Presentation

DIGITAL TOOLS F O R Y O U R MARKETING TOOL BELT Kris Winter Queen of Everything Marketing

What We Will Cover Buyer’s Journey Set the Stage Digital Tactics Organic vs. Paid Questions

THE BUYER’S JOURNEY Consumers Consumers Consumers Consumers Consumers recognize search for evaluate make a evaluate need information alternatives decision purchase How are you reaching them along this journey?

#1 DEFINE YOUR BRAND Who Are You? What You Do? Why You Do It? Be Consistent! Look, Messaging Be Consistent! Be Consistent! Align Internal Process with External Image Communicate your differences. Deliver on your differences!

#2 A WRITTEN PLAN Define your target customer Find out how they access information Set Goals & Budget Set Strategy & Tactics Calendar, Due Dates, Monthly Costs Know Your Customer’s Pain Points. Meet Them Where They Are

#3 SEARCH ENGINE OPTIMIZATION Search isn’t king. It’s the kingdom! Percent of consumers 93% that start their search on-line?

#4 Get Your Web Site in Order • Responsive • Metadata • Google Analytics • Current, Relevant Content

#5 My Meta WHAT ?? METADATA Title Tag Meta Description

#5 Complete and Optimize Metadata Title Tag: an HTML element that specifies the title of a web page. Displayed on search engine results pages as the clickable headline for a given result. • Optimal format- “Primary Keyword – Secondary Keyword | Brand Name” • Optimal length- 50-60 characters Meta description : Meta descriptions are HTML attributes that provide concise summaries of webpages. They commonly appear underneath the blue clickable links in a search engine results page.

#5 Complete and Optimize Metadata

#5 Complete and Optimize Metadata

#6 GIVE GOOD CONTENT Infographics Presentations Podcasts E-books Blog and Social media Press Testimonials Videos guest post updates releases Valuable. Relevant. Consistent.

#7 ADWORDS: Pay to Play SEO Google Keyword Planner Keyword Ideas Costs per rank KEYWORDS Search volume trends and data Forecasts for costs and impact

#5 SOCIAL MEDIA Facebook Twitter LinkedIn YouTube Instagram • Editorial Calendar • Post 2-3x per week • Original & shared content

Monthly Active Users FACEBOOK TWITTER INSTAGRAM 1.8 600 600 Bill llion ion Mill llion on 300 Million

Instagram Examples

Instagram Examples

#5 SOCIAL MEDIA Facebook Twitter LinkedIn YouTube Instagram • Use Images • Use Video • Tag others

Facebook Sponsored Posts

#6 DIGITAL ADVERTISING • Great targeting tool! • Combine with social media • Purchase through ad • Re-targeting programs networks or industry publishers

A DEDICATED MARKETING #7 PARTNER Do you have the time to perform these functions . . . . . . AND DO THEM WELL? “ M2K Marketing BRANDS, build BUZZ around those BRANDS and deliver CUSTOMERS and ADVOCATES .” M2K Marketing Group

kwinter@m2kmarketing.com An integrated content m2kmarketinggroup marketing agency building brands, buzz & buyers! @m2kmarketing blog: m2kmarketing.com/buzz Do you want to GROW your 515-276-6010 business? LinkedIn: KrisWinter CONTACT US! M2Kmarketing.com