digital consumer spending in india a 100 bn opportunity
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Digital consumer spending in India: A $100 Bn opportunity Digital - PowerPoint PPT Presentation

Digital consumer spending in India: A $100 Bn opportunity Digital India has catapulted in the last few years Propelled by three forces Propelled by three forces However, digital spending is still in an evolution phase Only 20% spend 6065%


  1. Digital consumer spending in India: A $100 Bn opportunity

  2. Digital India has catapulted in the last few years

  3. Propelled by three forces

  4. Propelled by three forces

  5. However, digital spending is still in an evolution phase

  6. Only 20% spend 60–65% of their total spends online

  7. $100 Bn digital consumer spending by 2020

  8. Online spender base grows 2-3x across sectors

  9. Women, non-metros and 35+ year olds will drive this growth

  10. The evolution of the Indian buyers

  11. Fashion

  12. Fashion: Lack of touch and feel and immediacy deters users

  13. Consumer Durables

  14. Consumer Durables: Shoppers deterred by service/repair concerns

  15. Travel

  16. Travel: Hotels - Trust and onsite payment stated to be key reasons for buying offline

  17. Travel: Airlines- Trust and onsite payment stated to be key reasons for buying offline

  18. Financial Services

  19. Financial Services: Offline investors prefer agents for simplicity

  20. Food & Grocery

  21. Food & Grocery: Convenience is a key trigger for frequent shoppers

  22. What does this mean for you?

  23. Large variation in triggers and barriers

  24. Key interventions for driving growth in digital transactions

  25. Key interventions for driving growth in digital transactions

  26. Digital comfort: Large ecommerce player in China

  27. Quick delivery: Large US Grocery player

  28. Loyalty: Japanese ecommerce & media company

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