hfma texas gulf coast chapter Monthly Luncheon March 16, 2018 Managing Generational Differences
Goal To Uncover the: ◦ Events ◦ Conditions ◦ Values ◦ Behaviors That make each generation Unique!
Framing The Generations
Clashpoints
For the first time in US History there are Five Generations in the Workplace
Generation Z
TRADITIONALISTS 1900 -1945 Influences People in the News ▪ The Great ▪ Frank Sinatra Depression ▪ Ella Fitzgerald ▪ The New Deal ▪ FDR ▪ World War II ▪ Jackie Robinson ▪ The G.I. Bill ▪ Henry Ford ▪ The Cold War ▪ John Wayne ▪ The Atom Bomb ▪ Joe DiMaggio
TRADITIONALISTS 1900 -1945 Traits Growing Up ▪ Loyal/Civic Minded ▪ Disciplined ▪ Patriotic ▪ Conformers ▪ Hard working ▪ Personal sacrifice ▪ Fiscally conservative ▪ Children should be seen and not heard ▪ Faith in Institutions ▪ Work for same employer Motivators ▪ Make do or do without ▪ Sense of self worth ▪ Practical ▪ Good of the Company ▪ Respect Authority ▪ Build a personal legacy
babyboomers 1946 - 1964 Influences People in the News ▪ Booming birthrate ▪ John F. Kennedy ▪ Economic prosperity ▪ Martin Luther King, Jr. ▪ Vietnam ▪ Rosa Parks ▪ Watergate ▪ The Jackson Five ▪ Assassinations ▪ Elvis ▪ Civil rights ▪ The Beatles movement ▪ Neil Armstrong ▪ Women’s movement ▪ Sex, drugs, rock & rol l
babyboomers 1946 - 1964 Growing Up Traits ▪ Stay-at-home moms ▪ Confident ▪ Suburbs ▪ Independent ▪ TV ▪ Self-reliant ▪ Play well with others ▪ Competitive ▪ Questioners of authority Motivators ▪ Idealistic ▪ Sense of Achievement ▪ Increased Salary ▪ Build a perfect career
babyboomers 1946 - 1964 Traits ▪ Optimistic ▪ Desire to stand out from the crowd ▪ Cool ▪ Work-centric ▪ Relish long work hours ▪ Defined by Professional Accomplishments
GENERATION X 1965 - 1976 Influences People in the News ▪ Divorce ▪ Bill Clinton ▪ Lay-offs ▪ Bill Gates ▪ AIDS ▪ Michael Jordan ▪ Personal computer ▪ Nelson Mandela ▪ MTV & Cable TV ▪ The Challenger ▪ Missing children on milk cartons ▪ 24 hour media
GENERATION X 1965 - 1976 Traits Growing Up ▪ Independent ▪ Working Moms ▪ Resourceful ▪ Latchkey kids ▪ Entrepreneurial ▪ Divorce ▪ Adaptive to change ▪ Microwave ▪ Skeptical ▪ Videogames ▪ Work/life balance ▪ MADD ▪ Self-reliance Motivators ▪ Sense of security ▪ Work to live ▪ Build a transferrable career
Influences People in the News ▪ Fall of the Berlin Wall ▪ President Barak Obama ▪ Events of September ▪ Backstreet Boys 11 th ▪ Oprah Winfrey ▪ Connected 24/7 ▪ Britney Spears ▪ iPod, iPad, Smart ▪ Mia Hamm Phones ▪ Serena & Venus ▪ Violence Close to home Williams ▪ Mother Teresa ▪ Drugs and gangs ▪ Hurricane Katrina ▪ Virginia Tech Shooting
Traits Growing Up ▪ “You are special” ▪ Globally concerned ▪ Helicopter parents – ▪ Diverse/Inclusive (Boomer parenting) ▪ Cyber literate ▪ Packed schedules ▪ Media savvy ▪ Realistic Motivators ▪ The group is the key ▪ Sense of Greater Good ▪ Confidence ▪ Personal Relationships ▪ Entitled ▪ Build Parallel Careers ▪ Most educated
The M-Factor ▪ The Need for Speed ▪ Parenting ▪ Social Networking ▪ Entitlement ▪ Collaboration ▪ Meaning ▪ Great Expectations Works Cited Lynne C. Lancaster, D. S. (2010). The M-factor: how the millennial generation is rocking the workplace. New York: HarperCollins Publishers.
Influences In the News ▪ See the world through ▪ Sandy Hook Elementary September 11 th School Shooting ▪ Grown up with war & ▪ Aurora Mass Shooting uncertainty ▪ Stabbing Rampage at Less optimistic Pennsylvania High School ▪ Defined by their technology and ▪ media use ▪ Digital Natives Learned to read & write with the ▪ aid of computers ▪ Phenomenal ability to multi task School lock downs ▪
Traits Growing Up ▪ “Black Hawks!” ▪ Digital ▪ Pragmatic (Gen X parenting) ▪ Polite ▪ Involved dads ▪ Resourceful ▪ Competitive ▪ Private
TRADITIONALISTS/ Cuspers play important roles … babyboomers 1940 – 1945 ▪ Mediating ▪ Translating baby boomers/ Gen X ▪ Explaining 1960 – 1965 ▪ Coordinating ▪ Resolving conflicts Gen X / 1975 - 1980
Their Impact They will make up 50% of employees & customers by the year 2020 and 75% by the year 2026 They will bring their gifts to the workplace ◦ Youth ◦ Collaboration ◦ Energy They are change agents!
What’s An Employer To Do? If Not, Employers Face: Focus on: ▪ Attracting ▪ The Turnover Titanic ▪ Mentoring ▪ Knowledge Drain to Death ▪ Training ▪ Leadership Desert ▪ Retaining They will either TRANSFORM an organization or watch it CLOSE!
2015 International Workforce Traditionalists – 3% 75 million baby boomers 80 million 95 million 31% 45% Gen Xers 46 million 21% Source: U.S. Bureau of Labor Statistics
An issue around which the An issue around which the generations are likely to/will generations are likely to/will collide
▪ Turnover ▪ Recruitment ▪ Morale ▪ Team building ▪ Communication ▪ Customer service ▪ Culture change ▪ Diversity Many issues can be ▪ Rewards affected by ▪ Feedback ▪ Employer of choice generational ▪ Organizational diversity… objectives
▪ Communications ▪ Feedback ▪ Rewards ▪ Balance
Communication “Write me a letter” “Lets have a meeting” “Send me an email” “txtme” Tweet, Instant Messaging & Skype
Feedback No News is Good News Once a year review with documentation Instant, immediate feedback Individualized feedback at the push of a button!
Rewards Satisfaction of a job well done Money, title, recognition, the corner office Freedom is the ultimate reward Work that has meaning for me!
Balance Support me in shifting Help me the balance balance everyone else & find meaning myself Flexibility so I can balance all my Balance now, activities not at 65!
babyboomers TRADITIONALISTS GENERATION X COMMUNICATIONS Face to In Person Formal Email/ Cell Text Face Formal Memo Phone Messaging Memo FEEDBACK No News is Once a year Instant, Individualized Good News Review with Immediate Feedback at documentation feedback the push of a button! REWARDS The Money, title, the Freedom is Work that has satisfaction corner office the meaning for of a job well ultimate me! done response BALANCE Support me Help me balance Balance Flexibility so I in shifting everyone else & now, not at can balance all the balance find meaning 60 my activities myself
Generational Personalities are shaped by Events & Conditions experienced through our formative years- Each generation brings its own set of values, beliefs, life experiences, attitudes and gifts to the workplace
Managing the Generations It’s A Bottom -line Issue! Thank you
Resources www.inc.com/sam-bacharach/how-to-motivate-your-gen-y-employees.html When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Lynne C, Lancaster and David Stillman The M-Factor: How the Millennial Generation Is Rocking the Workplace Lynne C. Lancaster and David Stillman Stauffer , David. “ Motivating Across Generations .” Harvard Management Update March 2003 Hammill, Greg. “Mixing and Managing Four Generations of Employees. “Winter/Spring 2005 http://www.fdu.edu/newspubs/magazine/05ws/generations.htm http://www.redtreeleadership.com/millennials/?gclid=CNOAhKjZ7rkCFctr7AodSzIAh g http://www.generationaledge.com / www.RainmakerThinking.com
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