DESIGN PORTFOLIO 01 2019 - 20 SELECTED WORK
Innovative, 2 Creative, Passionate, Experienced. DESIGN PORTFOLIO
BEAT MEDIA GROUP Table Of Contents 01 Track Cycling World Cup 3 02 Premiership Rugby Glasgow 2019 03 Guinness PRO14 04 Six Day Cycling 05 06 Seasonal graphics 07 Contract Publishing
Beat Media Group WHO WE ARE Everybody loves a story. Stories can make us cheer, dance, laugh, cry. A good story can take us around the world, to another world or make us want to change the world. We tell stories of unbreakable human spirit, stories of big ambition and grand designs. We tell stories of triumph and struggle for clients big and small. We tell stories for the world’s media, reaching millions every week, using every 4 tool for every platform. We tell stories for the biggest brands and the most admired names. And we do it from morning until night. Every day. We are multimedia agencies, with a committed team of editorial, design and communications creatives who produce agenda-setting content from offices in London and Manchester. We are experts and thought leaders in the ever-evolving digital landscape. DESIGN PORTFOLIO We are storytellers who paint our pictures with words, pictures, graphics and emojis on every canvass, from newsprint to Instagram Stories. Because nothing beats a good story. And telling stories is what we do. So - what’s your story?
Section Tissot UCI Track Cycling World Cup 8 DESIGN PORTFOLIO 01. NEW GRAPHIC STYLE 02. CAROUSEL FACEBOOK ADVERTISEMENT 03. LEE VALLEY VELOPARK INFOGRAPHIC 04. SESSION GRAPHICS 01 05. MAGIC 50 06. PANINI STICKER BOOK
BEAT MEDIA GROUP Description In spring 2018, British Cycling appointed Beat Media Group brand Sportsbeat as the digital agency for the Tissot UCI Track Cycling World Cup in London. Our wide-ranging brief included social media management, video production, media syndication, marketing and PR as well as graphic design. We worked closely with the British Cycling comms and marketing teams, as well as key stakeholders, to design and 9 deliver a suite of compelling social media assets that helped drive reach and engagement while also giving their owned channels a distinctive look and feel. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
01. NEW GRAPHIC STYLE Client : Track Cycling World Cup Years : 2018 DESCRIPTION In the build up to the Track Cycling World Cup, we were tasked with creating a new look for graphic content going on social feeds. As a starting point the brand guidelines included a colour palette (see left) and the custom typeface. The typeface in particular is an essential element of the graphics suite with a ‘track’ line effect applied on top of the font ‘Druk Condensed Super’. It is used throughout and works best when utilised in conjunctjon with the striking brand colour options. 10 All photography used has a series of Photoshop filters applied. This gives the imagery an illustrative appearance which compliments the overall design. DESIGN PORTFOLIO
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02. CAROUSEL FACEBOOK ADVERTISEMENT Client : Track Cycling World Cup British Cycling Years : 2018 DESCRIPTION As part of the promotional campaign for the London event in December, a carousel ad was run on Facebook and Instagram. The brief outlined the need to grab the viewers’ attention with eyecatching design, driving audiences to engage with the content and complete the call to action associated with each post. 14 Using brand identity and methodologies, the message ‘Back To The Track’ was spread across each section of the ad. Imagery of high profile CUSTOM BRAND TYPEFACE riders who would be competing were used throughout. The first three colour schemes were representative of an individual brand colour - before mixing all three together in the final frame. Reception for this project was very positive and DESIGN PORTFOLIO a good pointer to how the new style would be received over the course of the campaign.
BEAT MEDIA GROUP PROCESS 15 Stage 1 : Image selection Stage 2 : Image masking Stage 3: Textured colour background Stage 4: Filters applied to image
03. LEE VALLEY VELOPARK INFOGRAPHIC Client : Track Cycling World Cup British Cycling Years : 2018 DESCRIPTION The 2018 Track Cycling World Cup event in London was held at Lee Valley VeloPark (the same venue as the 2012 Olympics). In the build up to this we recieved an infographic brief to promote the venue itself. Titled ‘Lee Valley in Numbers’, the concept involved displaying facts split in to six sections (see right) which 16 each had a relevant fact & graphic. Each section was constructed individually using the same process as previous projects. Finally these separate elements were combined on a textured tri-colour background layer (on brand). DESIGN PORTFOLIO
BEAT MEDIA GROUP PHOTOS PROVIDED BY LEE VALLEY VELOPARK & SWPIX PROCESS 17
04. SESSION GRAPHICS Client : Track Cycling World Cup Years : 2018 DESCRIPTION During the London event, session graphics were created for social so event timings were easily accessible. These were also linked back to the official website. Visually similiar to the entire suite, and divided in to sessions per-day, these graphics were a useful source of information on social media platforms. 18 DESIGN PORTFOLIO
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05. MAGIC 50 Client : Track Cycling World Cup Years : 2018 DESCRIPTION Initially created for the ‘Pursuit of the Magic 50’ social campaign. In the build up to the London event Great Britain had been on 46 gold medals at the venue. Subsequently a series of ‘countdown’ posts were pushed out on social in anticipation of Great Britain reaching 50. 20 The design and feel of this original campaign was adapted to suit medal winner graphics and promotional posts. DESIGN PORTFOLIO
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06. STICKER BOOK Client : Track Cycling World Cup British Cycling Years : 2018 DESCRIPTION Inspired by the PANINI 2018 FIFA World Cup sticker collection, we created a sticker book team announcement graphic. This template was first used on social to promote the British para-cyclists, who would be taking part in the Track Cycling World Cup for the first time. 22 It was also adapted to promote the international riders who would be competing in London. DESIGN PORTFOLIO
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Section Premiership Rugby 24 DESIGN PORTFOLIO 01. MATCH GRAPHICS 02. EUROPEAN/CUP MATCH GRAPHICS 02 03. TEAM ANNOUNCEMENTS 04. END OF YEAR GRAPHIC
BEAT MEDIA GROUP Description Beat Media Group is the retained content agency for the Gallagher Premiership, the UK’s leading professional rugby competition. Over the past decade our responsibilities have grown to include video production, photography, social media management and listening, content creation and graphic design. For the past three seasons we have worked closely with 25 the Gallagher Premiership team to develop a suite of social media graphics that reflected the competition’s brand values and changes in title sponsor. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. MATCH GRAPHICS Client : Premiership Rugby Years : 2018-19 DESCRIPTION The social media match graphics suite for the 2018/19 season was created over a four month period. Brand guidelines were based around the sponsor Gallagher’s colour scheme and an emphasis was placed on match information. Balancing a wealth of information with strong imagery was challenging. However, the end result was a success - the wide range of different graphic content in the suite has been consistently well received on social media. 26 DESIGN PORTFOLIO
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02. EUROPEAN/CUP MATCH GRAPHICS Client : Premiership Rugby Years : 2018-19 DESCRIPTION Alongside the domestic graphics, a suite of European and domestic cup competition graphics were also created. A key difference between both is the European variants colour scheme is predominantly red and purple. Inclusion of European team logos and competition 30 branding options are the other key differences. DESIGN PORTFOLIO
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03. TEAM ANNOUNCEMENTS Client : Premiership Rugby Years : 2018-19 DESCRIPTION A mainstay of the 2018/19 graphics for both the domestic & European suites are the player field team announcement templates. Key features include displaying the starting 15 player’s positions using photography and all other necessary match information. The templates have also been used to announce England international match day squads. 32 DESIGN PORTFOLIO
BEAT MEDIA GROUP 04. END OF YEAR GRAPHIC Client : Premiership Rugby Years : 2018-19 DESCRIPTION At the end of every calendar year Beat Media Group produce an infographic for Premiership Rugby. Displaying a number of interesting and impressive stats, the design reflects the graphics suite from the respective season. 33
Section European Athletics Indoor Championships Glasgow 2019 34 DESIGN PORTFOLIO 03 01. AD SERIES 02. 100 DTG POST
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