Medium-Term Strategy 2020 Declaration 0
Connecting dreams, for a richer future with 5G To amaze and inspire beyond expectations for our customers. To create new values hand in hand with our partners. Toward 2020 and beyond, connecting everyone’s dreams and aspirations, DOCOMO’s journey to uncharted territory continues. 1 1
Connecting dreams, for a richer future with 5G Value and excitement Value co-creation to customers with partners Contribution to Benefit 5G industries Convenience Solution of Enjoyment social issues Surprise Regional vitalization Satisfaction Expansion of Peace of mind partners’ business 2 2
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 3 3
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 4 4
Declaration 1 Market leader Market Leader Offering Visible Benefits and Convenience A wide array of tangible benefits Fun to use Constantly Billing plans fun to earn evolving to fit point program services individual life styles One of Continuous Japan’s largest Attractive Returns to Lineup in points issued customers 5 5
Declaration 1 Market leader Enhanced Benefits and Convenience through “ d POINT ” Broader opportunities to “earn and use” points! Earn Use Points issued Participating stores ・・・ Customers One of 300+ companies Japan’s largest 6 6
Step 1 Enhanced Benefits & Ease of Use NEW 1 Start accepting applications from May 24, 2017 ・ New “Simple Plan” dedicated for Enrich data sharing packages basic plans NEW 2 Start accepting applications from May 24, 2017 Enrich ・ New “ Ultra Share Pack 30 ” for data “Share Pack” NEW 3 On May 10, 2017 Enrich ・ Transfer “ docomo POINTs” to “ d POINTs ” “d POINT” with broadened use applications and extended point expiration 7 7
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 8 8
Declaration 2 Style Innovation Style innovation Bringing Fun and Surprise with 5G Project “ empower+d challenge” VR Experience innovation 5G AI IoT Life style innovation Work style innovation 9 9
Declaration 2 Style innovation 9 Challenges for Style Innovation Experience innovation New entertainment Next-gen mobility Sharing (AR/VR/Sport) (Automobile) Life style innovation AI agent FinTech Total healthcare Work style innovation Drone robotics Work innovation Work matching 10 10
Declaration 2 Style innovation Ultimate AI Agent for Every Customer New AI agent Natural dialogue Always next to Action most suited to the situation customers Illuminating ideas and suggestions 11 11
Declaration 2 Style innovation FinTech Services Catered to Customer Needs Deliver perceptible ease of use, convenience and peace of mind Expansion of Robo-advisor cashless transactions Payment/ Investment remittance Authentication platform AI Payment/remittance Credit scoring platform platform IoT-based Life style support Lending Insurance 12 12
Declaration 2 Style innovation Safe and Innovative Drone Services Entertainment/ Surveying/ Disaster media measurement Agriculture/ Logistics/ Infrastructure fishery delivery inspection Operational Higher efficiency added value improvement Drone management platform Flight Business Edge Network support support device platform platform platform 13 13
DOCOMO 25 th Anniversary Step 1 New Entertainment Experience Collaborative productions planned for release one after another Sense of unity, sense of presence 14 14
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 15 15
Declaration 3 Peace-of-mind & comfort support Solutions to Reduce Customer Wait Time Evolution of customer touch points through the use of AI Hospitality catered to individual customer Automated response Customer assistance Optimal proposal On the spot solution Customer support at any location on smartphones ensuring peace of mind & comfort (Omni-channel) Coordination of all customer touch points Self-service kiosks Chat bot 16 16
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 17 17
Declaration 4 Industry creation Contribute to Social & Industrial Development with 5G Lead the world in telecom infrastructure innovation Next-gen transport Robot Tourism Entertainment Mobility Smart city Remote Media medicine Security 5G High-speed, Low Massive 18 large-capacity latency device connectivity 18
Step 1 Dawn of The 5G Era 5G trial sites planned for launch late May 2017! Services of “5G era” to be created jointly with partners 19 19
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 20 20
Declaration 5 Solution co-creation Accelerate Co-Creation with Partners and Solve Social Issues For Japan’s growth and a richer society Primary industry Mobility Enhanced productivity Comfort of travel Solution of Education social issues Enriched opportunities Regional for learning vitalization Healthcare Long and healthy life Work style reform Ease of working Sport Excitement, fun 21 21
Launch of Various Step 1 “Work Style Reform ” Solutions Accelerate work innovation through co-creation with partners Ideas for tools for smooth communication NEW 1 Telework Office link A new type of office that reduces commute time NEW 2 Shared Company Shared office Visit place To be realized in office coordination with partners Planned for launch in FY2017 22 22
Declaration 1 Declaration 4 Industry creation Market leader jointly pursuing innovations offering visible benefits and convenience with 5G Declaration Declaration 2 Declaration 5 Solution Style innovation co-creation for a richer future for all to solve social issues Declaration 3 Declaration 6 Peace of mind and Partner business comfort support expansion always by our leveraging customers’ side business platforms 23 23
Declaration 6 Partner business Support Partners’ Business and expansion Expand Commercial Transactions Sales Productivity Business growth improvement expansion Customer IoT referral Open Loyalty AI agent point business platform Drone FinTech 24 24
Connecting dreams, for a richer future with 5G Value and Value co-creation excitement with partners to customers Service creation/evolution “Change” Business evolution with Reinforcement/evolution of all foundations Sound financial Evolution of Network/R&D structure customer touch points 25 (5G/AI/IoT) 25
Transformation of Business Structure Integrating a wide variety of added value through 5G for solid growth • DAZN for • AI agent • dTV docomo Smart • FinTech • d magazine • Drone robotics life 5G • New entertainment • docomo • Work innovation, etc . Hikari • Ultra Pack Telecom Age of 4G Age of 5G 26 26
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