2 DDUGKY at a Glance DDUGKY – Deen Dayal Upadhyaya Grameen Kaushalya Yojana What’s DDUGKY? Demand driven placement -linked skill training initiative of MoRD aimed at rural poor youth between 15 and 35 years of age. Vision DDUGKY - Transform rural poor youth into an economically independent and globally relevant workforce.
3 STAKEHOLDERS The Implementers » The Ministry of Rural Development (MoRD) » State Mission - KUDUMBASHREE Training Partners – Project Implementing Agencies Knowledge partners » Sector Skill Councils (SSC) » National Council for Vocational Training (NCVT) Technical Support Agencies: National Institute of Rural Development (NIRD) Employer Engagement and Industry Partnerships » Champion Employers » Captive Employers Beneficiaries – Rural poor youth (16-35 years)
4 DDUGKY (Deen Dayal Upadhyaya Grameen Kaushalya Yojana), Kerala. KEY STATISTICS » Training Target – 71,200 » Commenced – 42,078 » Completed Training – 32,413 » Job Offered – 23,689 » Trades – 47 » Job Roles – 102 » Average Salary – 11,000
5 Major Sectors Candidates Sr No SECTOR NAME No of Trades Completed Major Trades Training 1 Automotive 2 1,706 2 Apparel 1 1,756 Banking, Financial services and 3 3 2,089 Insurance (BFSI) 4 BWS-Beauty and Wellness 1 32 5 ELC-Electrical 1 577 6 ELT-Electronics 2 337 7 HEL-Healthcare 9 2,396 8 IIT-IT-ITES 7 6,784 LSC-Logistics and Supply Chain 9 2 616 Management 10 PAE-Media and Entertainment 1 146 11 RAL-Retail 6 5,629 12 SEC-Security 4 243 13 TEL-Telecom 3 2,048 14 TOH-Tourism and Hospitality 13 2,822 15 Building/Industrial Automation 2 On going 16 Aviation 1 On going Entry Level Educational Qualification – VIII – Graduation/B.Tech
Sr Major Courses and Duration 6 SECTOR NAME Courses Duration No Automotive Service Technician Level 3 576 1 Automotive Customer Relationship Executive 576 Office Assistant 576 LSC-Logistics and Supply 2 Apparel Sewing Machine Operator 1152 9 Chain Management Warehouse Picker 576 Business Correspondent 576 10 PAE-Media and Entertainment animator 576 Banking, Financial services 3 Banking Sales Representative 576 and Insurance (BFSI) Sales Associate 576 ACCOUNTS ASSISTANT USING 695 Trainee Associate 576 TALLY Stores Ops Assistant 576 4 BWS-Beauty and Wellness Ayurveda Spa Therapist 576 11 RAL-Retail Senior Sales Person ( Retail) 576 5 ELC-Electrical Electrician Domestic 705 Sales Person (Door to Door) 576 Field Technician - AC 576 Computer Hardware Assistant 576 6 ELT-Electronics Repair & Maintenance of Domestic 576 Security Guard(General) & Personal Security Electronic Appliances 576 Guard General Duty Assistant 576 Unarmed Security Guard 576 12 SEC-Security Pharmacy Assistant 576 CCTV INSTALLATION AND TECHNICIAN 712 Home Health Aide 576 Access Control Installation Technician 1174 Geriatric Assistant 576 Customer Care Executive (Call Centre) 576 7 HEL-Healthcare Bedside Assistant 576 13 TEL-Telecom In-Store Promoter 576 Dental Ceramic Assistant 576 Customer Care Executive (Call Centre) 576 Dental Ceramic Technician 1152 Food & Beverage Service-Steward 576 Medical Record Technician 1152 Medical Scribing 1192 Travel Consultant 576 14 TOH-Tourism and Hospitality CRM Domestic Non -Voice 576 Customer Service Executive (Meet & Greet) 576 Domestic Data Entry Operator 1152 Housekeeping Attendant (Mannal Cleaning) 576 Associate Network Engineer 1152 Ticket Reservation Assistant 576 Associate - Desktop Publishing(DTP) 1152 8 IIT-IT-ITES Building Automation 1080 Customer Care Executive (Call Centre) 576 15 Building/Industrial Automation In-Store Promoter 576 Industrial Automation 1080 Technical Support Executive-Non Voice 576 16 Aviation Aviation and Airport Management 1198
7 Discussion Point 1. Briefing the need of manpower, communicating skill gap in the industry – EOI for 6000 target to be called for. Specific requirement of the industry can be included in the EOI.
8 Discussion Points 2. Take part in academic council and bridge industry – academia gap.
9 Discussion Points 3. Imparting high quality training to the students. Customizing modules to suit the organization.
10 Discussion Points 4. Offer employment to the trained candidates. (Through registration in exclusive DDUGKY job portal. ddugky.kudumbashree.org)
11 Discussion Points 5. Captive Employment (Training as well as placement in the same organization) » Current captive employers; Kitex, Dentcare, Apollo Medskills, Cotton Blossom.
12 Discussion Points 6. Pool together CSR Fund and DDUGKY fund and set up model training centres.
13 5. FUTURE PLANS » Special emphasis on foreign placement (10 per PIA) in 2018 – 19. » Overseas Employers’ Meet Industry Linkage – CII, TiE Kerala, FICCI (Training, Employment, Academic Input) Engaging Globally Reputed Skilling Institutions (Egs Institute of Technical Education, Singapore)
14 ACHIEVEMENTS » Second Best Performing State Award (2018-19) » Third Best Performing State Award in the Implementation of DDUGKY (2016-17) & received 20000 additional target from GoI (200Cr) » SKOCH Award, a national level award corporate excellence (innovation)
15 » Thank You
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