DATA SCIENCE AT SCALE Mar arketin ing op optimization for media - PowerPoint PPT Presentation

DATA SCIENCE AT SCALE Mar arketin ing op optimization for media ia plan lannin ing

“Data Storytelling” in the entertainment industry OBJECTIVES USERS DATA SCIENCE DATA

“Data Storytelling” in the entertainment industry: Challe llenges • People le need to be more proactiv ive based on market changes • There is Th is a need for r more in inform rmed decis isio ion makin ing • Data Sc Scie ience is is only ly in in the hands of a se sele lect few How do we sc scale le data sc scien ience across th the company in in order to be more proactiv ive, and better in inform rmed?

“Data Storytelling” in the entertainment industry: Solu lution We created an on on-demand, , self-serv rvice pla latform for advanced analytics to: Reach th the ri right audience at t th the ri right ti time. ADV DVAN ANCED CED ANALYTICS TICS FAST T RESPONS PONSE E INTER TERACT CTIV IVE E DATA A VISUA SUALIZ LIZATIO TION

Reachin ing the rig ight audie ience at the rig ight tim ime Live demo Li ADV DVAN ANCED CED ANALYTICS TICS FAST T RESPONS PONSE E INTER TERACT CTIV IVE E DATA A VISUA SUALIZ LIZATIO TION

Reachin ing the rig ight audie ience at the rig ight tim ime: Affinity Maps Who is s our our Audie ience? • Audie ience seg segmentation • Vi Viewing affin inities • Cr Cross oss-brand consumption

Reachin ing the rig ight audie ience at the rig ight tim ime: Pathways Where ar are e vi viewers com omin ing fr from om an and goin oing to to? • Promo pla placement • Sc Schedulin ing op opti timization • Lea Lead-in lea ead-out

Reachin ing the rig ight audie ience at the rig ight tim ime: min inute b by min inute What ha happens at an any gi given min inute? • Flow an Fl analy lytics • Pin Pin-pointing the vi viewing effects of of spe specific events • Com Competitiv ive landscape at t a a gr granular level

Reachin ing the rig ight audie ience at the rig ight tim ime: wheel of affinit ity What content ar archetypes doe does my y au audience watch? • Identify Ide fyin ing whit ite spa spaces s for or programmin pr ing op opportunities • Cross Cr oss br brand affinit ities

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