DART GoLink with UberPool Impact on Service and Data Differences Houston AV Workshop September 9, 2019 Todd Plesko, VP Planning and Development
• Increase Ridership • Cost Effective – Average Cost Less Than $10.00 Per Trip DART Microtransit • 10 Minute Average Wait Time • Shared Ride Max Ride – Maximum of 2 X Direct Ride Time Objectives • Customer Satisfaction -- 80 % Recommended For Family or Friends • Expand Market Share • Equitable Service Performance Between GoLink Zones
GoLink Zones Today All On Call zones converted to GoLink on March 25th 13 zones now in full GoLink operation 7 zones with UberPool and all 13 will have UberPool Sept. 9th
Implementation Strategy for Microtransit • Conversion of 13 On Call Zones (Call Center Scheduled) to Golink Zones (App scheduled) • Use of GoPass Mobile Application’s Trip Planner • Spare Labs Microtransit Scheduling App • Dedicated Provider (FTA Compliant MV Transportation) • Non-Dedicated Provider (Non-FTA Compliant UberPool) • Uniform Data Requirements Between Providers To Evaluate Service
DART GoPass and Spare Labs Data GoPass Individual Trip Data Spare Labs Individual Trip Data • Date • Zone • Trip Request time • Date • Origin Request (lat lon) • Time • Destination request (lat lon) • Origin (Lat Lon) • Trip # • Vehicle # • Destination (lat lon) • Driver # • Time trip request sent to • Pickup Time Spare Labs • Pickup Location • Time Trip Request sent • Passengers Boarded to UberPool (WC/AMB) • Drop off Time • Drop Off Location
UberPool Summary Data • Zone • Month • Day Category (Weekday, Sat. Sun.) • Time Category (AM Peak, PM Peak, Midday, Other) • Passengers • Trips • Revenue Miles • Revenue Minutes • Location (Zone and Transit Hub Only) • Wait Time • Cost • Revenue
Results
Ridership Has Increased 25,000 Monthly GoLink Ridership including UberPool UberPool Begins 19,084 20,000 17,949 18,172 17,551 15,000 13,491 13,315 12,711 12,627 Axis Title 11,690 11,737 11,291 10,276 9,420 10,000 8,433 8,256 6,924 5,000 0 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Riders
UberPool As a Percentage of Total Golink Trips July 2019 UberPool UberPool % of Total Zone Riders GoLink Zone Riders Far North Plano 572 43.3% North Central Plano 1,130 34.3% Legacy 1,237 34.1% Rowlett 927 25.7% Rylie 114 17.2% Inland Port 102 8.2% Kleberg 81 5.4% Goal is 75 % of All GoLink Boardings Provided By UberPool
GoLink Subsidy Trends Without UberPool Trends • Fixed-route services replaced by GoLink $25 are often far more expensive • Example: Route 346 in Plano $34+/rider $23 $21.27 $20 $18.70 $18.54 $18.53 $18.30 $18.19 $17.07 $17.00 $16.92 $16.91 $18 $16.73 $15.98 $15 $13 $10 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Cost/Rider
GoLink Subsidy Including UberPool Has Declined Where UberPool Makes Up 21 % of Total Ridership $25.00 UberPool Began $21.27 $20.00 March 2019 $18.70 $18.54 $18.53 $18.19 $16.82 $16.89 $16.80 $16.72 $16.71 $16.70 $16.50 $16.38 $15.00 Subsidy/Rider $15.77 $15.78 $15.52 $10.00 $5.00 $0.00 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
UberPool Subsidy/Rider $7.00 $6.50 $6.00 $5.54 $5.45 5.21 $5.50 $5.12 $4.86 $4.96 4.97 $4.89 4.75 $5.00 $4.50 $4.02 $4.00 $3.50 $3.00 Week of Week of Week of Week of Week of Week of Week of May-19 Jun-19 Jul-19 3/11/19 3/18/19 3/25/19 4/1/19 4/8/19 4/15/19 4/22/19 Subsidy/Rider
Projected Cost in July if UberPool Reaches the Goal of 75 % of All Shared Ride Boardings 21 % UberPool Ridership Subsidy Per Boarding o 21 % UberPool $15.30 o 50 % UberPool $11.65 o 75 % UberPool $ 8.36 Goal cost per boarding for GoLink is $10 per trip or less 75 % UberPool Market Share would achieve that goal.
10 Minute Wait Time Goal for GoLink UberPool Average Wait Times In Minutes 8 7 5.6 5.6 6 5.4 5.1 5.1 5.1 5 4.8 4.8 5 4.4 4 3 2 Week of Week of Week of Week of Week of Week of Week of May-19 Jun-19 Jul-19 3/11/19 3/18/19 3/25/19 4/1/19 4/8/19 4/15/19 4/22/19 Average Wait Time With UberPool the Average Golink Wait Time is less than 10 minutes
Ride Time Goal – 2 Times Direct Ride Time UberPool Trip Lengths, Times 12 10 8.53 8.47 8.41 8.40 8.3 8.2 8.15 8.14 8.09 7.19 8 Trip Time in Minutes 6 Trip Length in Miles 4 3.04 3.06 3.05 2.97 3.02 2.98 3 2.89 2.86 2 2.53 0 Week of Week of Week of Week of Week of Week of Week of May-19 Jun-19 Jul-19 3/11/19 3/18/19 3/25/19 4/1/19 4/8/19 4/15/19 4/22/19 Minutes Miles Achieved Goal to Shared Ride Trips equal or less than 2 Times Direct Ride Time
Users: Would you recommend this GoLink Service to a family member or friend? Goal for GoLink with UberPool 80 % Recommended Riders with Disabilities* All Users Respond Users Disabled Yes 88% 95% Yes 95.2% Yes Maybe 88.1% No 4.8% 1.2% Maybe 10.7% *Riders with wheelchairs, canes, walkers.
DART Location Data From Sparelabs Rowlett GoLink Origin Destination Patterns April 2019 Most Rowlett passengers travel to/from Downtown Rowlett Station
Uber Heat Maps for July 2019
Ideal Data From Uber and Why • Individual Trip Data including date and time --- Compare Demand by Day, Date and verify costing • Wait time by trip – Identify problem times of day where we may need more capacity • Wait time by zone – Service Equity Verification • Miles per trip – Understand trip lengths and identify illogical trip distances within zone • Minutes per trip– Verify ride time Standard by time of day and day of week by • Cost and Revenue by Trip – Determine future fare strategy • Lat Lon for pickup and drop off by trip– Identify high and low demand areas – The only location DART specifically obtain’s under agreement is the transit hub and the zone – Census block group for origin and destination for each trip as an alternative to lat lon
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