cscmediagroup.com
Historic growth of CSC Media 2006 2007 2008 2009 2010 2011 2012 2013 +1 +1 • • • • • • • • Ten digital channels Two new Four new Three channels One new Two channels BuzMuzik True Drama, Kix Power acquired channels launched channels launched refreshed channel launched refreshed launches & True Christmas launch • • • • • • • Channel Eight channels Five further One channel New advertising Flava and Bliss Channel Starz acquired • refreshes started launched channels launched refreshed agreements with refreshed PopGirl and Chartshow on Freesat on Freesat Sky Media & Dance refreshed • • • • Websites rolled out CSC moved to Dolphin (Sony) PopPower.com True Entertainment digital file delivery launched launches on Freeview • Playout move to WRN • Ad-sales move to Sky Media 2
UK Television Market – Overview Digital satellite and free digital satellite continue to grow Key Points 25m + In October 2012 all UK TV (m) Number of UK Digital TV Households households became digital 35.0 multichannel. Platforms 30.0 16.8m comprise Dsat, Dcab and DTT 25.0 (Freeview) 20.0 + CSC’s core distribution platform 9.0m 15.0 for its free-to-air channels in the UK is Dsat (Sky and Freesat) with 10.0 4.9m 2.3m some channels also available on 5.0 Dcab (Virgin Media) 0.0 + Dsat (pay and free) penetration 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 in UK homes has grown by 52% Dsat Dcab DTT (Freeview) since 2005 Total number of UK multichannel households + Free satellite (Free Sat from Sky and Freesat) is expected to grow at a 14% CAGR from 2010 to 2016 CAGR: 14% (m) Number of UK Free Satellite Households 4.0 + The Freesat platform is the 3.6 3.5 3.4 3.2 CAGR: 15% fastest growing TV platform in 2.9 3.0 the UK in terms of quarterly net 2.4 2.3 2.3 additions 2.0 1.9 CAGR: 14% 1.7 2.0 1.6 + By 2014 Freesat will account for 1.4 1.3 1.3 1.3 1.2 1.2 1.1 1.0 over 3m homes in the UK. This 1.0 0.6 is a 43% improvement on Q1 2012 which stands at 1.4m 0.0 + CSC has recently joined the 2010A 2011A 2012F 2013F 2014F 2015F 2016F Freeview platform which has Free Satellite Freesat Free Sat from Sky 11m unique TV homes. 20m UK homes have a Freeview/Dsat combination. Source: BARB (from 2002 figures include homes with 2 or more reception capabilities. Satellite & Cable figures include both analogue & digital platforms) Techedge, Eurodata TV Worldwide, Attentional 3
UK Advertising Market – Overview TV continues to be the most important advertising medium Key Points (£bn) UK Media Advertising Expenditure by Type + UK TV advertising revenue is 4.0 expected to grow from 2012 to 3.5 2009 3.0 2016 as TV remains the single 2.5 2010 most important advertising 2.0 medium for brands 2011 1.5 1.0 + Digital devices are increasingly 2012 0.5 complementing the television 0.0 experience as many people use a second display device (i.e. smartphone, laptop or tablet) while watching TV + In the UK, 80% of tablet owners and 78% of smartphone owners said they used their device while watching TV at least once a day 2012 UK Media Advertising Expenditure by Total UK TV Advertising Revenue + CSC’s digital strategy harnesses Type (£bn) these digital devices to drive 3.8 2.4% TV television impacts and market 3.4% 0.4% 3.6 2.1% Internet Display share growth 3.3% 3.4 Internet Search 3.2 5.8% 21.1% Direct Mail 3.0 National Newspapers 2.8 Regional Newspapers 2.6 8.3% Outdoor 2.4 13.7% 2.2 Consumer Magazines 9.3% 2.0 Radio 10.8% Directories 19.5% B2B Magazines Cinema Source: Enders Analysis (October 2011 / January 2012), Sky /IHS Screen Digest, Nielsen 4
CSC’s Strategic Focus Grow Market Share + Increase market share in all genres providing opportunities for advertisers and sponsors Grow Impacts + Grow commercial impacts to leverage ad sales negotiations and ensure continued price improvement Increase Distribution + Increase UK distribution on Freeview and other, complementary digital platforms + Build international distribution infrastructure and maximise opportunities overseas in both Pay TV and Free To Air (FTA) High Quality Content + Invest in quality content and increase in-house production underpinning viewing and impact growth More Channels + Harness CSC’s efficient operations to launch new channels and leverage existing content libraries Efficient Cost Base + Maintain CSC’s low-cost model, increasing impressive margins and cash conversion Technology + Drive CSC’s integrated broadcast platform to increase interactivity and maintain Differentiation technological competitive edge. + Live linking of CSC’s channels to Social Media and its proprietary websites to maximise differentiation and increase ‘stickiness’. 5
CSC’s Current Channel Distribution Kids Music Movies / Entertainment International Digital Media Channels 6
International Distribution and Pipeline for Expansion Kick- starting CSC’s international roll -out plan Channel feed Territories Customers Feed launch date Republic of Ireland Oct 2011 TBC: Discussions Republic of Ireland on-going Sub-Saharan Africa Jan 2012 Africa South Africa & June 2013 Sub-Saharan Africa Africa South Africa & TBC: Discussions Sub-Saharan Africa on-going Africa Belgium, Netherlands TBC: Discussions & Luxembourg on-going Belgium South Africa & TBC: Discussions Sub-Saharan Africa on-going 7
CSC Total Impacts and Revenue – Our Key KPIs Excellent balance and growth through genre diversification and channel launches Commercial Impacts 2006 Advertising Revenue by Genre - £11.9m Music 25% Kids (bn) Total: 10.0 55% 9.4 bn 20% Movies/ 9.0 Entertainment 8.0 7.0 4.8 2013 Advertising Revenue by Genre - £27.4m 6.0 Music Total: 21% 32% 5.0 4.4bn Kids 4.0 47% Movies/ 2.1 Entertainment 3.0 3.7 2.0 1.5 1.0 0.9 0.8 0.0 2006A 2013A Music Kids Movies/Entertainment Source: BARB/TechEdge; Kids: 4-15s, Music: 16-34s, Movies: 16+s. All Dsat (Tiny Pop also in Dcab) (4-15 Kids, All Adult Movies commercial Advertising Impacts, 16 -34 Music) 8
Complementary Digital Media – Overview Harnessing technology and digital media to drive TV impacts TV Impacts 9
People and Culture Giving exceptional young people responsibility early in their careers + Young, positive and entrepreneurial culture + Average age 27, average salary £28k pa + 25% of employees have worked for CSC for 5 years Most CSC young managers have worked their way up within CSC Management, Finance & Administration: 6 FTEs Movies: 3 FTEs Kids: 4 FTEs Music: 5 FTEs Production: 25 FTEs Commercial: 2 FTEs Scheduling: 5 FTEs Online: 5 FTEs Research: 2 FTEs International : 1 FTEs 10
CSC Portfolio 11
CSC Kids – Demographic Profile POP-UP CHANNEL +1 Kids 3 – 7 Kids 4-9 Boys 7-12 Gender Profile Age Profile 100% 100% 50% +1 50% 0% Tiny Pop Pop Pop Girl Kix 0% Girls Boys Tiny Pop Pop Kix Girls 7-12 Boys 7-12 Pop Girl 4-6 yr 7-9 yr 10-12 yr 13-15 yr 13
For 3-7 year olds Well known branded programmes for children and parents to enjoy watching together, including brand new Care Bears, Franklin, Harry and his Bucket Full of Dinosaurs and much more! 14
For 4-9 year olds On POP everything is fast paced and fun. Slapstick comedy, exploration, invention, art, make and do all add to the line up for 2013 . Plus favourites Oggy and the Cockroaches and Sally Bollywood 15
For 7-12 girls Returning series of the classics Sabrina and Zoey 101, back due to popular demand. Plus plenty of new live action comedy series and movies 16
For 7-12 Boys Focussing on comedy and action, Kix has new series of Power Rangers, re-mastered classic anime series Dragon Ball Z Kai and new comedies including Total Drama Island forming the backbone of the schedule 17
For Power Rangers Fans 2013 POP-UP CHANNEL Wild Force SPD (40 eps) (38 eps) Mystic Force Jungle Fury (32 eps) (32 eps) Operation Overdrive Dino Thunder (38 eps) 18
CSC Kids websites Average Monthly Page Impressions Q4 2014 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 Tiny Pop Popfun Popgirl Kix Average Monthly Unique Users Q4 2014 100,000 80,000 60,000 40,000 20,000 0 Tiny Pop Popfun Popgirl Kix 19
Aqua Moon – CSC Skill-based, Social and Subscription Gaming + Aqua Moon JV (60% CSC ownership) + Operates a dedicated online skill-based gaming site for kids: www.poppower.com + Team of experienced illustrators, flash developers and web developers + Producing freemium mobile and tablet based app games marketed via the Pop Channels and virally + Integrated into the Pop channels with high scores on TV to hold viewers across breaks and build social networking 20
CSC Music 2 1
Over 20 years of Pop music heritage in the UK! Chart Show give viewers a channel packed full of the latest releases packaged with exclusive content + The channel’s dominance in the UK means labels need to secure airplay on Chart Show to guarantee chart listing. CSC leverages this to secure first releases, exclusive content and interview time + CSC interviews 12-15 artists per month – A-list acts to UK newcomers. This content premieres on Chart Show and is then shared across CSC Music 22 + Chart Show takes the lead on social media initiatives
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