Cross temporal analy3cs of beverage choice. (a.k.a. beer loggin) - PowerPoint PPT Presentation

Cross temporal analy3cs of beverage choice. (a.k.a. beer loggin’) Beer alloca)on, Sumaria, 3100-3000 BC L. Clair Samuel director of opera3ons and finance at Vital Labs

Why?

How?

How? 21 st Century style

How? Remembeer

How? Limita3ons of Remembeer.

How? June 2014 switched to Google forms.

How? The Ques3ons - How much I liked it : 1-10 (3) - Date Consumed : day of month (1) - Style Adjec)ves : e.g. Oatmeal (17) - Time Consumed : 3me of day (2) - Format : can, boXle, large format, tas3ng/ - Beer Name (5) fest (4) - Brewery (6) - Brewery Region : part of country or int’l (14) - Brewery Loca)on (7) - Cost (13) - Where consumed : home, friend or family, - Volume (16) restaurant, event… (12) - Descrip)on - from bar or brewery (10) - Style : op3on to select one of frequently - Notes : my personal notes (11) consumed styles, or enter Other. (8) - Other : occasion, e.g. With Meal (15) - abv (9) number in parenthesis is the original order of ques3on being added to the data collected

What I learned… new ques3ons to ponder… Categoriza3on and materiality.

What I learned… about tracking Track every beer… …every beer …every beer …every beer …every beer …every beer.

What I learned… about tracking

What I learned… about tracking Dig into the data earlier, to learn what I want to learn. - Style Adjec)ves : e.g. Oatmeal (17) - How much I liked it : 1-10 (3) - Format : boXle, sip (4) - Date Consumed (1) - Brewery Region (14) - Time Consumed (2) - Cost (13) - Beer Name (5) - Volume (16) - Brewery (6) - Descrip)on - from bar or brewery (10) - Brewery Loca)on (7) - Notes : (11) - Where consumed home, restaurant… (12) - Other : occasion, e.g. With Meal (15) - Style (8) - abv (9) Number in parenthesis represents original order ques3on was added to survey.

What I learned… 14 categories represent 90% of beers styles. American-Style Wheat Beer Australasian, La3n American or Tropical- German-Style Brown Ale/Düsseldorf-Style English-Style India Pale Ale American-Style Wheat Beer With Yeast Style Light Lager Altbier Scoosh-Style Ale Fruit Beer Interna3onal-Style Lager German-Style Sour Ale English-Style Brown Ale Fruit Wheat Beer Bal3c-Style Porter South German-Style Hefeweizen/ Brown Porter Field Beer or Pumpkin Beer European-Style Low-Alcohol Lager/ Hefeweissbier Robust Porter Herb and Spice Beer German-Style Leicht(bier) German-Style Pale Wheat Ale Sweet Stout or Cream Stout Chocolate Beer German-Style Pilsener German-Style Dark Wheat Ale Oatmeal Stout Coffee Beer Bohemian-Style Pilsener South German-Style Weizenbock/ Scotch Ale Specialty Beer Münchner-Style Helles Weissbock Bri3sh-Style Imperial Stout Rye Beer Dortmunder/Export or German-Style Belgian-Style Witbier Old Ale or Strong Ale Specialty Honey Beer Oktoberfest French- & Belgian-Style Saison Barley Wine-Style Ale Session Beer Vienna-Style Lager Belgian- and French-Style Ale Irish-Style Red Ale Other Strong Beer German-Style Märzen Belgian-Style Blonde Ale or Pale Ale Classic Irish-Style Dry Stout Experimental Beer European-Style Dark/Münchner Dunkel Belgian-Style Sour Ale Foreign-Style Stout Indigenous Beer German-Style Schwarzbier Belgian-Style Flanders Oud Bruin or Oud Golden or Blonde Ale Gluten-Free Beer Tradi3onal German-Style Bock Red Ale American-Style Pale Ale American-Belgo-Style Ale German-Style Heller Bock/Maibock Belgian-Style Dubbel American-Style Strong Pale Ale American-Style Sour Ale German-Style Doppelbock or Eisbock Belgian-Style Tripel American-Style India Pale Ale American-Style BreX Beer American-Style Lager or Light Lager or Belgian-Style Pale Strong Ale Imperial India Pale Ale Wood- and Barrel-Aged Beer Pilsener Belgian-Style Dark Strong Ale American-Style Amber/Red Ale Wood- and Barrel-Aged Strong Beer American-Style Cream Ale Other Belgian-Style Ale Imperial Red Ale Wood- and Barrel-Aged Strong Stout American-Style Amber Lager English-Style Mild Ale American-Style Brown Ale Wood- and Barrel-Aged Sour Beer American-Style Dark Lager English-Style Summer Ale American-Style Black Ale Aged Beer Australasian-Style Pale Ale or Interna3onal- Ordinary or Special BiXer American-Style Stout Kellerbier or Zwickelbier Style Pale Ale Classic English-Style Pale Ale American-Style Imperial Stout Smoke Beer German-Style Kölsch/Köln-Style Kölsch Extra Special BiXer

What I learned… lager 14.5% ale 85.5%

What I learned…

What else can I discover with the data? Breweries, region, how served, style preference, who I’m with … lclairsamuel@gmail.com lotussutol.com