CREDENTIALS PRESENTATION TRISHNA BHATTACHARJEE
NAME : Trishna Bhattacharjee AGE: 31 Years GENDER: Female MARITAL STATUS: Married LOCATION: Bangalore, India MOBILE: +91 9986987373 MAIL: trish911bhatt@gmail.com
INTRODUCTION • 2011 People find me to be an upbeat, passionate, self-motivated team player Graduated with an MBA degree in Marketing & Finance from Bangalore with excellent communication skills and University creative inclination • For the past several years I have worked in 2011-2014 Client Servicing & Marketing Worked with JP Morgan, Engraphics, Communication Idiom Design and Consulting, Stirred • My experience includes understanding the Creative & Saatchi & Saatchi Focus brands/clients, developing strategy, 2015 creative thinking, liaising between teams, Took sabbatical and explored South project management and developing East Asia. viable leads • I have a track record of delivering quality 2016-Till Date work and meeting assigned timeline Working with Kurlon Enterprise Ltd as • Given a chance , I would love to prove Deputy Manager-Product Marketing myself to the Company. Services
CLIENT SERVED MY AREAS OF EXPERTISE • Brand positioning • Brand communication • Strategic & creative thinking • Design/project management • App development • Product packaging • Brand compliance • Vendor management • Business development
PROJECT EXPERIENCE: BRAND REPOSITIONING FOR KURLON
SOLUTION PROBLEM STATEMENT With a goal of revamping the brand persona, Kurl-on As new age competitors kept now wanted to focus on targeting younger audience. emerging with focus on new varieties of mattresses based on PU foam & One of the potential drivers for the re-positioning spring, Kurl-on got positioned as a strategy was to use of social media due to high more traditional brand, focused on affinity among the new-age audience. Coir mattresses over the years. Hence we repositioned ourselves as a young and It started losing its appeal and promising brand with a new brand seed and brand connect with the younger audience vision. that were coming first time into the category. New Brand Seed There was an eminent risk of losing its ‘WHEN A MATTRESS BEGINS TO MATTER’ market leadership position despite huge awareness, yet low on consideration and purchase intent.
CREATIVE EXTENSION
PROJECT EXPERIENCE: BRAND COMMUNICATION ( OVERALL )
SOLUTION PROBLEM STATEMENT I have always believed that a brand is much more As marketers, we constantly strive to than a logo. A memorable brand needs to be communicate with consumers in the designed, developed and nurtured. Brand reputation ways that they prefer. In fact, is consolidated over time. Effective brand marketing is becoming increasingly communications build your brand's reputation with consumer-driven. How is to build a your consumers. brand and a long lasting brand- customer relationship? Every brand should ensure consistency across all communication channels. Brand reputation is actively built every time a customer meets your brand.
• Kurlon : Brand and marketing communications. • Mead Johnson Singapore & Indonesia : App Development (9 Nos.) • Infosys : Internal communication and digital media support • HCG Cancer Care : ATL , Digital and BTL support • Navrathan Jewelers: ATL and BTL support • MM Foam Mattresses : Brand development & BTL Support • Bosch : Internal Communication s and CSR Initiates • Coats Industrial thread : Internal communications and BTL support • Microsoft : Internal communications • Future Group , Hyatt & YLG Salon : Branding, Design and Experience(retail + hospitality) Print campaign for Kurlon emphasizing on importance of Print Campaign on No smoking for HCG Cancer Care having a Kurlon-Kurlopedic mattress
PROJECT EXPERIENCE: APP DEVELOPMENT FOR MEAD JOHNSON NUTRITION (SINGAPORE & INDONESIA)
SOLUTION PROBLEM STATEMENT We had developed an app specific to Singapore and Being a pharmaceutical sales Indonesian market focusing on the product. Making representative is getting tougher. Too it look more interactive and engaging, at the same many reps in the field. The increase in time easy to register and comprehend. numbers also makes it tougher for reps to set themselves apart from all Have worked from scratch the other faces in the crowd. "The challenge for a rep is, how do I • Conceptualization distinguish myself from everybody • Budget, resource and vendor allocation else ?“ • Structuring the app (content flow) • Visual architecture and Wire framing Problem was to give Mead Johnson • Designing the app Enfamil A+ details in easier and • App development and hosting simpler format to the decision • Testing and launch makers.
PROJECT EXPERIENCE: PRODUCT PACKAGING FOR KURLON
Print campaign emphasizing on importance of mattress for Kurlon Wedge Pillow product packaging: Insert creative Kurlon foldable mattress product packaging: Insert creative Kurlon Latex Pillow product packaging: Insert creative Kurlon Coir Mattress packaging: Product Label creative
PROJECT EXPERIENCE: BRAND COMPLAINCE
SOLUTION PROBLEM STATEMENT KURLON KURLON As a brand manager I took this opportunity to draft Brand manual was not updated for the brand manual and plugged in all required brand long because of which there were may details (new brand seed, digital usage, iconography) confusions when it came to brand as per the new brand seed. communications and consistency. Given that I had an earlier experience of developing brand manuals , it was relatively easy to put all required details in place . DALMIA BHARAT CEMENT DALMIA BHARAT CEMENT Was part of a team who re-branded the company. Dalmia Bharat Cement went through Had managed the entire project right from ideation, major transformation and rebranding. execution and delivery of the brand manual. It had to be re-positioned in the market and among the existing and As this was my first time experience in drafting a new target audience. brand manual , it was a learning experience.
THANK YOU FOR YOUR TIME AND PATIENCE
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