CREATING SHARED VALUE How building the right thing can make a dollar by making a difference to society DEREK WOOD derek@septa.com.au @woodaries SUSAN J. WOLFE susanjwolfe@oestrategy.com @susanjwolfe PHIL PRESETON phil@philpreston.co
Derek Wood Founder, Septa Principal, Pragmateam Community Manager, RHoK Facilitator, strategy, product & delivery, agile transformation & coach
WHAT’S IN THIS FOR A CTO? Attract, engage & retain your tech peeps Compete & sustain Improve our society
EMPLOYEE ENAGEMENT trending down gig economy threat 40 30 20 10 0 Disengaged Passive Moderate Highly Source: AON 2017 Engagement Survey
Source: AON 2017 Engagement Survey Source: AON 2017 Engagement Survey
“…there is evidence that higher levels of inequality can affect productivity growth. - Productivity Commission
In this unequal world our tech peeps we rely on to get shit done distrust institutions and most are either looking for the door or at their shoes - Me
Phil Preston Founder, The Collaborative Advantage Shared value strategy, facilitation & Education; Social Change at Scale
A PATH TO COMPETITIVE ADVANTAGE Scalable Competitive Strategy Make a dollar by making a CSV difference Corporate obligations Licence to operate CSR Heartfelt actions PHILANTHROPY Tough to scale
COMMUNITY
COMMU BIZ NITY TECH
With permission of Jeff Patton, jpattonassociates.com
SOCIAL VALUE CORPORATE VALUE
Susan Wolfe Susan Wolfe Principal, OE Strategy (design thinking for organsations seeking to make a positive difference) Lead instructor, UX design immersive, General Assembly
December 1, 2013
Vayu started with two questions. Could drone technology be leveraged to close the gap in healthcare commodity supply and demand amongst the poorest rural communities of developing nations? And if so, could the result improve health outcomes?
50% OF HEALTHCARE SUPPLY CHAIN COSTS OCCUR IN THE ‘LAST MILE’ THE POWER OF UAVs § Decreases supply chain costs in resource- constrained healthcare systems § Expands equitable healthcare services to hard-to-reach areas § Accelerates diagnosis and treatment to “THE GREATEST IMPACT improve health outcomes OF THIS TECHNOLOGY IS THAT IT WILL IMPROVE THE HEALTH OUTCOMES § Overcomes cold chain challenges with on- OF THE 1 BILLION PEOPLE demand delivery of temperature-sensitive NOT ACCESSIBLE BY RELIABLE ROADS.” goods to any facility - USAID
HEALTHCARE APPLICATIONS DELIVERY DELIVER Y REPLENISH REPLENISH EMERGENCY EMERGENCY PREVENT PREVENTATIVE TIVE DIAGNOSTIC DIAGNOSTIC ON-DEMAND ON-DEMAND CRITICAL CRITICAL STOCK STOCK RESPONSE RESPONSE MEDICINE MEDICINE SAMPLES SAMPLES
INTRODUCING THE VAYU X5 Take off and land anywhere – Rechargeable no launcher or batteries runway required Convenient detachable 100 km payload compartment – range 2.2kg or 20 litres 8
DESIGNED FOR THE " MOST CHALLENGING ENVIRONMENTS EASY TO USE AND " RUGGED – CARBON REAL TIME TRACKING COMMAND THE " PORTABLE — NO TOOLS, " FIBER CONSTRUCTION AND MONITORING VEHICLE WITH PRESS " QUICK ASSEMBLY / " ENABLED OF A BUTTON DISASSEMBLY, PACK AND GO We have conducted 100s of hours of flight testing on the X5F to demonstrate its safety and durability in a range of scenarios.
“Today's accomplishment marks a HUGE achievement for Vayu!! The flight from Kariobotel in Ranomafana to the village of Ampitavanana is the FIRST TIME IN HUMAN HISTORY THAT A LONG-RANGE, AUTONOMOUS DRONE CARRIED LAB SAMPLES FOR TESTING FROM ONE LOCATION TO ANOTHER. This is a MAJOR achievement, not just for Vayu, but for the advancement of unmanned vehicles generally, as well as the field of technologies for rural health.” - Daniel Pepper, CEO and Founder,, Vayu
WHY DO WE LAND? Why does Vayu’s vehicle set down in a dried out rice patty on the edge of a village, instead of dropping its goods from above by parachute? This isn’t an engineering decision; this is a MORAL DECISION . We design and build a vehicle that can perform reverse logistics because we believe that every family has a right to send and receive goods . Catapult or runway-launched vehicles that parachute-drop their goods, inherent in their design, presuppose that all value emenates from the center out to the periphery, from the hub to the spoke. We reject that. Second, we reject the optics. A parachute-tethered box with grandother’s diabetes medication looks similar to the food aid drops in Biafra from the 1960s famine. Like manna from heaven, goods disgourged from the bellies of airplanes land on hungry villagers' heads. WE SEND A DIFFERENT MESSAGE. THAT MESSAGE IS ONE OF COURAGE AND CONFIDENCE IN THE FACE OF A MORE CHALLENGING AND MEANINGFUL DESIGN PROBLEM, OUT OF RESPECT FOR THOSE WHO WILL BENEFIT THE MOST . I don’t mean to sermonize; and these aren’t just sappy seniments. This past week I spoke with the lead Supply Chain Specialist at the Global Alliance for Vaccines and Immunizations, a Geneva-based US $10 billion organization that works with the governments of developing nations to ensure that children receive life saving vaccines. He told me a story. The story is that the head of UPS’s research division saw what Vayu’s competitor is doing in Rwanda, with its rail-launched drone that delivers its commodities by parachute and then returns to its base with a belly-flop landing, and said this: “NO VEHICLE SHOULD EVER TRAVEL EMPTY.” That’s a statement about efficiency in business. If a drone is delivering a payload going in one direction then it should pick a payload and return to the other direction. That’s common sense and good business practice.
REPUBLIC OF ! GOVERNMENT OF ! REPUBLIC OF ! GOVERNMENT OF ! MADAGASCAR PAPUA NEW GUINEA SENEGAL MALAWI
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EARLY ADOPTERS Winners in the market are shifting to autonomous vehicles – both on the ground and in the air THIRD PARTY AUTOMOBILE LEADING LOGISTICS COMPANIES COMPANIES INNOVATORS
COMMERCIAL USES TODAY, AUTONOMOUS AIRCRAFT ARE WIDELY INCREASINGLY, COMMERCIAL AIRCRAFT USED FOR: ARE BEING DEPLOYED IN: Mapping: transforming the accuracy & speed of mapping exercises for scientists, researchers and businesses Logistics and transportatio n: health care supplies, remote delivery, and critical cargo Aerial photography & surveillance: crop monitoring, wildlife protection, and early warning detection systems for adverse weather events Humanitarian interventions and disaster relief : search and Security : monitoring mining sites, rescue, medical aid areas prone to deforestation, international waters, police investigations, and business activity surveying
DELIVERING SMALL AND CRITICAL PACKAGES THE PAST TODAY & THE FUTURE TRUCKS, BOATS, AND AUTONOMOUS UNMANNED AIRPLANES AERIAL VEHICLES (DRONES) • Regular service limited to areas • Service expanded to areas with with advanced road infrastructure poor roads or no roads, mountainous regions, and island • Inefficient high-cost operations nations • Slow and unreliable service • Efficient low-cost operations • On-demand delivery
REFRAMING OUR WHY
OUR CORE VALUE
VITAL SUPPLIES DELIVERED ANYWHERE
KEY TAKEAWAYS Build it and they will come — not! Understand what’s critical Consider context of use Understand (and plan for) business processes Understand (and plan for) regulatory rules and restrictions Understand (and educate) indirect/secondary audiences Think laterally — how can we make the most impact? Keep everyone engaged (staff & partners) with regular transparent comms on mission
WHAT’S IN THIS FOR A CTO? Attract, engage & retain your tech peeps Compete & sustain Improve our society
THANK YOU DEREK WOOD derek@septa.com.au @woodaries SUSAN J. WOLFE susanjwolfe@oestrategy.com @susanjwolfe PHIL PRESETON phil@philpreston.co
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