Prepared for: EPI – Aruba (sector Hotelero) Creating a wealth of information… and knowledge! By: Louisette Christiaans-Yarzagaray 1
Objective of the Presentation: Getting to know C.B.S.… Role of the C.B.S. in Tourism…. Why information, who benefits? 2
Getting to know the C.B.S.: � C.B.S. part of Ministry of Economic Affairs � Institution officially assigned by the government to collect, process and publish actual and relevant statistics on a periodical basis. The collection of data / data sources: – Readily available administrative information – Collection from Survey 3
Role of C.B.S.: • Responsible for the production and presentation of information mostly through publications and papers Information on different areas such as: - Population - Demographics - Economic Indicators - Health - Consumer Price Index - Education - Geographical Information System - National Accounts - Business Statistics - Foreign Trade - TOURISM • Create a wealth of information and knowledge 4
Why Information: who benefits? � Government: e.g. for policy makers � Commerce and non-government institutions – For policy makers – Construct marketing plans – Feasibility studies of businesses � Community: e.g. the academic world � International Institutions: e.g. U.N., I.M.F., W.B., W.T.O. 5
Tourism Statistics: An introduction to C.B.S. related to Tourism Statistics 6
Why Tourism Statistics? � Determine the visitors characteristics � To improve the marketing efforts to better promote Aruba � To promote the use of Tourism statistics and Tourism indicators � To measure the economic benefits that tourism provides to Aruba The largest contributors to Aruba’s Economy: TOURISM? TOURISM? 7
Tourism Division – C.B.S. All kind of Tourism Related data: All kind of Tourism Related data: • Administrative Data Stay-over visitors, Visitor nights, Arrivals by carrier, Cruise passengers, Cruise calls, Airport traffic and landings, Tourism receipts, Lodging tax, Casino tax. (Source: ATA, CTA, AAA, Immigration, CBA, etc.) • Survey Results done by C.B.S. (on Tourism) - Visitor Survey (1996 until 2006) - Cruise Survey ( 1997, 2002, 2005) - Outbound Visitor Survey (2007/2008) - Hotel Report (monthly since 1996) - Other (Incidentals ) 8
Hotel Related Statistics / Indicators : 9
Hotel Related Statistics / Indicators: 10
Hotel Related Statistics / Indicators: 11
Hotel Related Statistics / Indicators: 100.00 120.00 140.00 160.00 180.00 200.00 220.00 40.00 60.00 80.00 Quarter1 Quarter2 1996 Quarter3 Occ. (in %) Quarter4 Quarter1 Quarter2 1997 Quarter3 Total Accommodation Related Statistics / Indicators (Trends) 1996 - 2005 Quarter4 Revpar (in US$) Quarter1 Quarter2 1998 Quarter3 Quarter4 Quarter1 Quarter2 1999 Quarter3 ADR (in US$) Quarter4 Quarter1 Quarter2 2000 Quarter3 Quarter4 Quarter1 Quarter2 2001 Quarter3 Quarter4 Quarter1 Quarter2 2002 Quarter3 Quarter4 Quarter1 Quarter2 2003 Quarter3 Quarter4 Quarter1 Quarter2 2004 Quarter3 Quarter4 Quarter1 Quarter2 12 2005 Quarter3 Quarter4
Tourist Profile – Tourism Survey information: 13
Tourist Profile 2005 Tourist Profile contains: Tourist Profile contains: • Highlights ( A very short analysis ) •Administrative Data ( Stay-over visitors, visitor nights, cruise visitors, Airport traffic and landings, etc.) • Survey Results ( Visitors characteristics, profile, behavior, expenditures, satisfaction rates, likes and dislikes) • Hotel Statistics • International Data 14
Visitor Survey 1996 – 2006: 15
Tourist Profile - Highlights 16
Tourist Profile – Administrative data 17
Tourist Profile - Administrative data Total number of Stayover Visitors and Stayover Visitors (in % change) 800,000 15.0 Stayover Visitors (in absolute numbers) 700,000 Stayover Visitors (in % change) 10.0 600,000 500,000 5.0 400,000 0.0 300,000 200,000 -5.0 100,000 0 -10.0 640,835 645,983 647,437 683,323 721,224 691,420 642,627 641,906 728,157 732,514 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Total number of Visitor Nights and Visitor Nights (in % change) 6,000,000 12.0 V isitors nights (in absolute numbers) 10.0 V isitors nights (in % change) 5,000,000 8.0 6.0 4,000,000 4.0 3,000,000 2.0 0.0 2,000,000 -2.0 -4.0 1,000,000 -6.0 0 -8.0 4,713,727 4,843,413 4,889,718 5,143,301 5,247,824 5,144,603 4,862,548 5,097,571 5,639,869 5,692,677 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 18
Tourist Profile - Administrative data Total Stayover Visitors Market & the Market of Venezuela & U.S. (percentage change of the number of visitors over the years) 15% 5% -5% -15% Visitors from the Venezuela -25% T otal number of stayover visitors Visitors from the USA -35% -45% 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Percentge share of the market of the U.S. & Venezuela to the total stayover visitor market 70% 60% 50% 40% Venezuela USA 30% 20% 10% 0% 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 19
Tourist Profile – Survey Results Tourism Expenditures in Aruba by Household Income level (in US$) 450,000,000 Income below 50,000 Income above 50,000 Unknown 400,000,000 350,000,000 300,000,000 In U S dollar s 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 20
Tourist Profile – Survey Results 21
Tourist Profile – Survey Results 22
Tourist Profile – Survey Results Estimated Total Tourism Expenditure and Tourism Receipts ( in mill US$ ) 1,200 300.000 Tourism Receipts - 1,000 250.000 C.B.A. (In US$) 800 200.000 Estimated Total Tourism 600 150.000 Expenditure C.B.S. (In US$) 400 100.000 Difference 200 50.000 0 0.000 2000 2001 2002 2003 2004 2005 23
Tourist Profile – International Data 24
Tourist Profile – International Data 25
Central Bureau of Statistics: Other Areas of Statistics 26
C.B.S. Publications: 27
C.B.S. Publications: 28
Central Bureau of Statistics: The End “ Information, the KEY to progress!” 29
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