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Create the future with the new style of business Rupert Holzbauer, Director SAP Competence Center EMEA, Hewlett-Packard 1 HP to separate into two new industry-leading public companies Hewlett Packard Enterprise HP Inc. Lea eadin ing p per


  1. Create the future with the new style of business Rupert Holzbauer, Director SAP Competence Center EMEA, Hewlett-Packard 1

  2. HP to separate into two new industry-leading public companies Hewlett Packard Enterprise HP Inc. Lea eadin ing p per ersonal sys ystem tems a and prin inti ting company y Defin Definin ing th the n e nex ext gen t gener eratio tion of tec f technology del eliv iver ering in innovati tion th that w t wil ill em empower er peo eople to e to in infr frastr tructu ture, s e, softw ftware a e and ser ervic ices es fo for th the e New New crea eate, in te, inter teract t and in inspire l e lik ike e nev ever er befo efore. e. Style o Styl e of f IT IT. Meg Whitman Patricia Russo Dion Weisler Meg Whitman Chairman President & Chief President & Chief Non-Executive Executive Officer Executive Officer Chairman Mobility Notebooks Ink Printing Managed Servers Networking Software Converged Print Services Systems Desktops Graphics Laser Printing Storage Services Cloud 2

  3. Two new independent publicly traded companies Hewlett Packard Enterprise HP Inc. Fortune 50 company Fortune 50 company  Enterprise Group 48%  Enterprise Services 39% Personal Systems 60%  Revenue Mix (1)  Software 7% Printing 40%   Financial Services 6% Financial Revenue Operating Profit Operating Margin Revenue Operating Profit Operating Margin $57.6B $6.1B 10.5% $57.3B $5.5B 9.5% Metrics (1) #1 #1 #2 #1-2 #2 in several in in Services 4 in Commercial PCs 6 in Consumer PCs 6 Software Servers 2 in Market in Inkjet 7 categories 9 Networking 3 Positions in LaserJet 7 #4 Leader in Private in Graphics 10 in Storage 5 Cloud 8 Source: (1) Based on publicly reported last 12 months from Q1 fiscal 2014 to Q4 fiscal 2014 revenue and OP after allocating Corp. Unallocated costs; (2) CQ2’14 IDC WW Quarterly Server Tracker (3) CQ2’14 Dell ‘Oro WW Tracker (4) CQ4’13 IDC WW IT Services Tracker (5) CQ2’14 IDC WW External Disk Tracker; (6) CQ2’14 IDC WW PC Tracker(7) CQ2’14 IDC WW HCP Tracker (8) Forrester – Forrester Wave November 2013 (9) Gartner MQ leader in: Information Archiving, Structured Data Archiving, eDiscovery, Web 3 Content Management, Enterprise Content Management, Enterprise Search, Customer Communications Management (10) CQ2’14 IDC WW Large Format & Digital Press Trackers

  4. Now is the right time After three years of work, we are now in a position of strength. Confidence Position of Strength Speed of Market Transitions • Improved credibility with customers, • Rebuilt financial foundation – stronger • Accelerating technology transitions require investors, and employees balance sheet, predictable performance agility to respond to evolving market conditions and customer demands • Enhanced channel relationships with • Right leadership team • Increasingly competitive markets industry leading programs and tools necessitate concentrated and distinctive • Very strong innovation pipeline responses for each of the new companies • Inspired workforce and management teams

  5. Welcome to the New Style of Business

  6. The innovation engine for the New Style of Business Cloud Mobility Big Data Security Infrastructure Software Cloud Services Build the Turn data into insight, and Deliver Manage and transform best foundation insights into action speed and agility traditional to new Server Storage Networking Converged App IT Operations Big Data Security Private Managed Managed Public Consulting App Support Managed Solutions Delivery Management Cloud Private Virtual Cloud Services Transform Services Services Cloud Private ation Cloud Financial Services Support partners and customers with the right financial model

  7. The New Style of Business creates new waves of opportunity New types of applications New approaches New customers and to IT operations buying behaviors New business New Style outcome of Business New demands & New consumption uses for insight models New threats and risks

  8. The journey to the new style of business

  9. Trend on operating systems From Mainframe to UNIX to Linux/Windows to Mobility UNIX versus Windows era New Operating Systems for Mobile devices came up Windows HP-UX Linux/Windows Tru64 era OS for Mobile devices VMS/Open-VMS NonStop AIX ? Apple Sun-OS/Solaris OS/360 DOS Android BSD Multics C64 Many UNIX vendors Windows Phone MacOS CP/M Macintosh disappeared, but: Blackberry . TOPS-10 Windows, OS/2 Open VMS/NonStop . . UNIX part of the future 80‘s 2015 1971 90‘s - 2010 Future Business / “App Technology / Feature driven Application Driven Store” Driven

  10. On Demand / Cloud Trend Flexible „on demand“ functionality Helion Cloud Stacks Automated application deployment as standard from vendors (e.g. MS) „Cloud“ only new Apps (e.g Sales Force, Success “vmware” era factors,...) Hypervisor Media Stores nPARs, vPARs Web Shops Cloud Maps Amazon Empowered by Scale-Up Some virtualization architecture (Intel Multi-Core, features in OS/370, NonStop) VMS and UNIX 80‘s 90‘s - 2010 2015 1971 Future Not really “Cloud ready” Virtualization Real Cloud

  11. User experience and user expectation Users are expecting same “easy of use” in business and in private usage iPhone iPad Apps Siri Google Netscape SAP Fiori Firefox GUI era IExplorer (Apple/Windows) BYOD trend Browser enabled IoT trend Application front Command Line _ ends DOS/UNIX 80‘s 90‘s - 2010 2015 1971 Future Terminal / Command-line GUI Browser Touch Screen

  12. Challenges for Application vendors More functionality and simplification • Core features versus flexible adaption • Cloud readiness (Cloud automation) • Massive data, structured and unstructured • Real-time functionality • Security • User experience • New License Models

  13. Challenges for IT organizations Classic org structures are becoming obsolete while new ones are needed • Cost reduction in standard operations: – Classic departments (Operating Systems, Server, Storage, network, development) will be consolidated -> e.g. Appliances („who cares about the details in the appliance, it must work...“) • Investments into agility – Standardization, Cloud automation, Provisioning • Investments into new apps – Simplification, agility and maintenance • User experience – Employees are expecting same user-experience as at home (e.g. „Amazon purchase experience“ • New License Models – Consumption based, not fixed cost based

  14. IT must transform to create the foundation for the New Style of Business New Style of IT Traditional IT Lower cost Greater agility Business IT outcome-centric outcome-centric Conventional New workloads, apps, workloads & apps and experiences Longer cycle times Shorter cycle times

  15. New Style of Business in Reality Example: HP IT 41 K + 1,400+ 2.5 B 82 PB security events enterprise servers logged per day with HPN routers of storage deployed on 210M hits 3Par, XP and EVA Manage 155K+ per day on HP.com Millions mobile devices Prevented millions of denial of service attacks with Optimized partner program of lines of code scanned with real-time sentiment 160 GBPS by analysis 20 K + infrastructure capacity 6.8 PB HPN switches 412,000 Analyze data from data replicated mailboxes managed 100s of millions of active devices per day

  16. HP’s strategy is to provide solutions for the New Style of Business Services Advise Transform Manage Finance Printers & Personal Systems Converged Infrastructure HP Software IT Analytics Security Servers Storage Networking Management Printers PCs Tablets Cloud Security Mobility Big Data

  17. The four most important Transformation Areas Customer Business Outcomes Transforming to an Protecting your > Increase agility and flexibility on-demand IT digital assets infrastructure > Reduce cost > Generate revenue and profit growth > Reduce risk Enabling the Empowering > Improve customer experience most productive a data-driven workplace enterprise > Enhance employee experience

  18. On-demand IT infrastructure Enable le a agile le I IT operatio ions 1 Applications Traditional Cloud-native Mobile Transform management of infrastructure and clouds with analytics and automation Control Operations management Speed ed t to m market et with cloud 2 Services & Consulting Cloud management platform Access unlimited scale and speed Integrated infrastructure management in a secure way Security Crea eate e an o on-dem emand i infrastructure e 3 Infrastructure found undation Make traditional IT environments more efficient Storage and create agility for the next generation of HP HP HP HP Non-HP applications, services. Servers Storage Networks Converged Infrastructure Systems Deliver ver transfo formation s servi vices es 4 Facilities Offer 360 o support (technology, consulting and financing) to extend your business with customers

  19. Enable agile IT operations Transform IT operations using automation and analytics Converge & Automate Orchestrate Transform Hybrid Delivers the agility Modernize Tasks Processes Delivery Cloud and superior customer experience that defines IT-as-a-service Analytics

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