CORPORATE PRESENTATION Who we are PR MEDIACO is a leading - PowerPoint PPT Presentation

CORPORATE PRESENTATION

Who we are PR MEDIACO is a leading communication and media agency with over 20 years of experience. With headquarters in London, we operate globally via a network of associates in 23 countries. Our Philosophy is to offer full support, combining the highest level of expertise with trust and confidence. Argentina • Austria • Belgium • Brazil • Chile • China • Colombia • Cyprus • France • Germany • Greece • Holland • Ireland • Italy • Japan • Switzerland • Russia • South Korea • Spain • Sweden • Thailand • Turkey • United Kingdom www.prmediaco.com

We are Storytellers Our strength lies in making our clients stand out and increasing visitors via impactful and creative campaigns. Our expert team will tell your story in a compelling, cost effective and strategic way to the right target audience. www.prmediaco.com

“Sing with me. Do-Re-Me- Fa-So-La-Ti” “With these 7 notes, millions of songs have been created. Which shows, no matter how simple and stripped back the ingredients are, it’s all about how you piece them together. And with that, we begin to build your story…” Sofia Panayiotaki PR MEDIACO DIRECTOR www.prmediaco.com

Our Goal is to exceed expectations, offer excellent customer service, bespoke solutions, flexibility, outstanding results and great value for money. www.prmediaco.com

The Services We Offer

WE ARE SPECIALISTS IN Travel Βranding / PR Sales Representation

Benchmarking Market Research Destination audits Our Destination brand strategy Services Strategic Branding consultation Marketing Branding Reporting Strategy Execution Campaign development

1 Media Relations & Publicity 2 Our Digital Marketing Services 3 Public Relations Events 4 Filming & Production

1 2 3 4 Media Relations Digital Events Filming & & Publicity Marketing Organisation Production • Media planning • Community building • Press conferences • Concept creation • Media liaison • Social media • Exhibitions • Treatment writing • Multimedia content creation • Online campaigns • Road shows • Fullservice production • Press release • Web content • B2C events • Video publicity development/distribution • Top blogger • Launch parties • Video production • Profiling opportunities activation • Media missions • Award submissions • Press trip coordination • Seminars workshops • Crisis management • Speech and copy writing

1 5 Sales missions Webinars 2 6 Our Sales calls Fam trips Services 3 7 Exhibition Sales Roadshows support 4 8 Trainings B2B events

How we do it Personalisation and attention to detail are key to what we do! We promote our clients by studying their objectives, USPs and visitor profile to develop a full communications plan. Then we fine-tune plans according to needs, budgets and goals while offering annual and short contracts as well as ad hoc services - all to ensure that our clients’ expectations are not only met, but exceeded.

Meet OurTeam Some of our core team members in the UK

Destinations & Tourism Boards Some of the clients that can vouch for our expertise www.prmediaco.com

S U I T E S Airlines & Hotels Some of the clients that can vouch for our expertise www.prmediaco.com

Case Studies

THE STRATEGY Furthermore, we approached top national, To launch the destination to the UK online and luxury lifestyle publications market, we organised a press conference that catered to our target consumers and which was attended by 80 journalists arranged 40 individual and group press representing some of the most well- trips, TV filming and fashion shoots, giving known publications, including Conde journalists and the audience a taste for the Mexico Nast Traveller, Sunday Times,Telegraph, vibrant destinations. Independent,The Sun, Mirror, Mail Online, Food and Travel and TTG. The event THE RESULTS was hosted by representatives from the Coverage: 180 clippings regions and generated a strong interest in Outreach: 8,3 million (print and broadcast The Long-Term upcoming press trips to the destination and media) + 706 million (online media; unique news stories. visitors) Promotion AVE: £1,4 million We combined the press conference with media missions in Manchester, where The joint campaign has since gone from the regions’ reps were able to meet one- strength to strength; in a recent study THE CHALLENGE to-one with the most well-established carried out by the Riviera Nayarit Tourism Puerto Vallarta and Riviera Nayarit are two stunning print publications and online outlets, from Board, inbound tourism from the UK was neighbouring regions along Mexico’s Pacific Coast. regional leading news sites to bloggers. increased by 5% in the past year alone. The They embarked on a joint marketing campaign and client has confirmed the ‘the return was 100 needed a PR communications plan in the UK following We created and pitched strong, innovative percent greater than the initial investment.’ the launch of new direct flights from London and angles about the destinations via press Manchester. After successfully winning a pitch to releases, positioning it as a winter sun NEWSROOM: represent the destinations, we were tasked with raising destination, an escape not to be missed. http://puerto-vallarta-riviera-nayarit. awareness among the UK press and consumers, while We met journalists on a weekly basis, we prmediaco.com/ preserving the signature identities of the regions. We replied to all media requests, distributed wanted to establish the reputation of Mexico’s Pacific information and created an impressive SEE ALL COVERAGE: Coast as a hotspot for everyone, from a family wanting buzz for Mexico’s newest hot spot. http://www.prmediaco.com/puerto- an adventure holiday to a couple seeking a romantic vallarta-riviera-nayarit-coverage/ retreat.

Oh, and 28% UK consumer and trade industry, intimate dinner events with destination representatives rise in tourism and travel editors, press trips and one-on-one arrivals. media meetings and interviews. We developed an online newsroom and we also set up sales calls and TO, OTA and TA training sessions. Ras Al We produced a destination video showcasing the best the region has to offer which is used for trade promotional purposes and consumer What The Media Khaimah access, having reached over 1 million accesses Is Saying… in just a few days and thousands of positive engagement via social media. THE RESULTS “The NEW holiday hotspot in the UAE” The 360° Trained travel professionals: 2,000 - Daily Express Coverage: 120, including CNN, BBC World, Approach BBC TV, BBC Radio, CNBC, “One Of The Top 50 Destinations” Sunday Times, Conde Nast Traveller - Sunday Times THE CHALLENGE AVE: £1,2 million “The up-and-coming Emirate at the To introduce a lesser known destination in the Emirates, northern tip of UAE” its beautiful beaches and the tallest mountains in the Award: Best online video / videography/ - Marie Claire region. cinematography on US Telly Awards “Your next holiday destination” THE STRATEGY NEWSROOM: - Metro We developed a campaign plan that would allow us to http://ras-al-khaimah.prmediaco.com/ tell the story of this hidden gem via TV, print, online and “You need to get Ras Al Khaimah on social media channels. We organised press conferences SEE ALL COVERAGE: your bucket list” for 500 leading media outlets and influencers in the http://www.prmediaco.com/rak-coverage/ - The Travel Hack

Next, we organised a press trip and secured broadcast, print an online coverage of the Seychelles Carnaval International de Victoria, a colourful three-day event, bringing together representatives from Seychelles carnivals around the world. Journalists from all leading UK media made their way to the Seychelles and the event was broadcast by the BBC Holiday show, Travel channel, Sky, CNN, London Live, Cumbria TV and The Two-Day BBC UK, BBC Africa, BBC Swahili, BBC promoted by the Independent and Evening Radio Standard newspapers. (Live), CNN - Quest Means Business (Live), Challenge CNBC (Live), Financial Times, Conde Nast THE RESULTS Traveller, Brides Magazine, the Telegraph Coverage: 80, including CNN, BBC World, and Sunday times. BBC Africa, BBC Radio, CNBC, Sunday THE CHALLENGE Times, Conde Nast Traveller, Sunday The Seychelles Tourism Board came to us wanting to Since time was of essence and our goal Times implement PR actions in the UK, to back up their was to reach the best possible results, London in-house PR team, with the intention of we decided to organise a media breakfast AVE: £800k promoting the destination as a luxurious and romantic hosted by the CEO for 15 Influential retreat. We had two days to impress them and secure representatives from Vogue, Conde Nast Oh, and we secured the account, of a yearly contract. Traveller,Travel + Leisure, Lonely Planet, course! The yearly communication Destination Weddings, Rough Guides, plan includes press office, media THE STRATEGY TVRL, The Guardian, Daily Express, liaison, Minister’s TV interviews all We invited the Seychelles Tourism Board’s CEO to Huffington Post, M&IT, C&IT, Travel Weekly, over the globe, an online newsroom come over to the UK for a 1/2 day media mission. We TravelMole, Business traveler, securing an and UK and international press trips. arranged the following interviews: BBC World (Live), excellent media mix.