Corporate Presentation MISSION: TO BE A WINNER – IN LIFE, IN RACING, IN NASCAR. A big call for a teenager from a small rural town of 1400 people in Australia, but now in his early 20’s and embedded in Charlotte, North Carolina, USA, Bronson Butcher is taking a big swing at it. This document provides an insight to the journey thus far, future plans, and shows the opportunities that sponsors and partners have to promote their brand, product and message, into increasingly complex markets.
Meet Bronson Butcher Born Currently employed at GMS Racing as interior specialist, June 14th, 1993 � and at the track is tyre specialist and wheel changer. GMS Hometown Holbrook, NSW, Australia run cars in the ARCA series plus Spencer Gallagher, Joey (central to Sydney and Melbourne) Coulter and Max Gresham in the NASCAR Camping World Currently living Huntersville, Truck Series. North Carolina, USA Is racing, and winning in Karts – dirt speedway and � Education 1999-2005 Primary school at St Patrick’s road course Holbrook, where he was awarded; Legend cars – asphalt speedway top academic for his last year and dirt speedway 2006-2011 Trinity College of Albury, NSW. And plans to race the extremely competitive Late Model Achieving good results in Physics, Advance class in 2015. He aims to hone his skills in this class then Maths, Design and technology, and Business. progress through the K & N series and NASCAR trucks. Also sports captain and represented the He is also keen to utilise his skills in the engineering, school in swimming and running, including business and management aspects of motorsports. racing cross country at state level. Family Julian (Dad), Susan (Mum) and Hope (sister) Interests Fitness. Have competed in triathlon and endurance bike rides. Basketball, music, modifying cars, time with friends.
Career highlights 2002-2007 2008-2009 2010 2011-2012 2013-2014 � Started competing in karts � Junior champion NSW state � Further racing in Legend � Completed senior year at � Role developed with as an 8 year old and by speedway title. cars in the US, this trip high school with excellent GMS Racing, attending 2004 was winning many a including “The Bullring” Las results in Physics, Advance ARCA and NASCAR ˚ Competed in “Legend” cars podium in regional events, Vegas, Toyota Speedway, Maths, Design and events around USA most on NASCAR sanctioned on road course, dirt and Los Angeles, Spring technology, and Business. weekends. asphalt speedways in Las speedway. Mountain Road Course, Vegas, USA, with Spencer � Developed and raced � Raced 8 rounds in the #23 Las Vegas, and Infineon Clark Development Team, V8 Ford Falcon sedan in Allegiant Air legend car in Raceway, San Francisco. and in Los Angeles with TEI � Moved up to junior karts. Improved Production the Summer Shoot Out Achieved several Semi Pro Motorsport. in Australia. Series at Charlotte Motor ˚ Placed 3rd in state class wins and podiums. Speedway. ˚ Victory at the City of � Visited North Carolina USA speedway titles. Also spent 2 days testing Wodonga kart titles to prepare for relocation � Raced several events in his an S2 Late Model racecar ˚ Had first racing trip to there, including being own dirt speedway kart. in Los Angeles with High ˚ Held 2 lap records at the US, highlight being a introduced to teams and Point Racing and worked Albury Wodonga kart track. � 2nd in DNQ kart series. victory at Arizona Karting others by Motorsport with the pit crew on an Association Speedway. � 1st in Sunoco kart series. Management International. HPR late model car on � Spent 10 weeks in the US Increased sponsorship � 1st in DNQ dirt race at race night. with the Spencer Clark � Relocated to Mooresville enabled racing of the high Millbridge Speedway. Development Team, and North Carolina USA and powered Junior Rotax class ˚ Worked closely with the competed in 11 races commenced work with Victory at City of Wodonga teams to maintain and set � Over the wall pit crew work of the “legend” cars at GMS Racing. Titles, Riverina Cup and up the race cars in ARCA and Nascar truck the “Bullring “ asphalt final of NSW Southern � Attended Performance Pit series. ˚ Purchased race prepared speedway, Las Vegas, Zone series. Crew training program. Ford Falcon sedan and including outright victory in practiced at Winton Motor � Raced road course karts. the development class on raceway and Wakefield his 16th birthday. Bronson’s � Competed in Legend World Park, both in Australia. parents did not attend this titles in Las Vegas. trip due to time and financial constraints.
#youth.global.connected Motorsport is Bronson Butcher Motorsport (BBM) is; � Our race operation can be made carbon neutral, creating a high profile ‘real world’ working model, � Motorsport is the 2nd most watched sport on television � Bronson appreciates the obligations of being a brand building a positive connection to the audience and in Australia and the USA ambassador, and has attracted a quality group of people opening up a fantastic array of opportunities for any around him. business that aligns itself with Bronson Butcher � The 3rd most attended spectator sport in Australia, and Motorsport #1 in the USA with 17 of the top 20 highest attended � OGA Creative Agency brings website, photography and sporting events consulting for branding and image � BBM has developed a large web presence � more fortune 500 companies participate in NASCAR � BBM will be a conduit between the sponsor and their Website: www.bronsonbutcher.com than any other sport target market Twitter: www.twitter.com/bronsonbutcher � the 2nd largest sport in the world in television and � BBM provides the experiential dimension to a sponsors Facebook: www.facebook.com/bronson.butcher.motorsport spectator share. promotional package You Tube: www.youtube.com/user/bronsonbutcher3 � Driving cars is something that 99% of the population � BBM provides a ‘money can’t buy’ experience for participates in regularly, giving a greater degree of sponsors clients and staff through ride days, event Linked In: connection to the sport tickets, pit and workshop tours http://au.linkedin.com/pub/julian-butcher/21/197/a64 � Unrivalled passion and adrenalin, creating the strongest � BBM provides powerful networking opportunities for emotional connection to fans sponsors and clients � In no other sport is the individual’s very existence so � BBM is experienced in writing press releases which are directly dependant on and answerable to their sponsors, well received in print, electronic and web media, both giving sponsors confidence of elite professionals who general and motor sport specific are able to naturally live out the values acceptable � BBM records photos and video footage of its activities, to consumers and treating the sponsors brand with including its own onboard cameras, and combines it respect with footage and photos from other sources to produce � Research shows motorsport fans very brand loyal and visual accounts that are utilized in news reports and will support businesses / products involved in the motor promotion, TV productions racing they attend or watch � BBM provides unique opportunities for product placement / brand id at race events, functions and social situations, and image / physicality can be used in sponsors own promotion � BBM has developed a high profile in Australia and in the US
Contact � Julian or Bronson Butcher Email info@bronsonbutcher.com Mobile (61) 438 211 905 Post PO Box 181, Holbrook, NSW 2644 Australia You have a product, brand or message and want � value for money promotion and/or an exciting experiential component to your marketing plan and corporate image? Contact us now to discuss your specific needs � and we may be able to help you achieve your goals as well Proudly designed by
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