Corporate Presentation
INTRODUCING GITANJALI Established in 1966, Gitanjali Gems is today one of the largest integrated branded jewellery players with over 4000 Points of Sale 2 state of the art cutting and polishing facilities – 197,000 stones per month 8 modern jewellery manufacturing facilities – 393,500 pieces per month 4 of the top 5 brands in India owned by the Group Retail presence with over 1,100 retail points across India through Own, Franchisee and Shop in Shop routes 104 retail stores in USA and 4 retail stores in Dubai to maintain brand experience for consumers 10 global offices with leading market: India – 6 regional offices 2
GITANJALI – THE BELIEF Brand Values Heritage Premium Trusted Since 1966 Third party Certified Luxury for the masses products Sophisticated Discerning Superior design and style Strong distinctive Brand quotient Identity Our International Brands extend this philosophy in their respective markets 3
STRATEGICALLY PRESENT IN THE TOP 5 GLOBAL DIAMOND JEWELLERY MARKETS Europe: USA: Japan: • 104 stores of Samuels in the • 4 Key Italian brands – Stefan • Supply to 110 stores of Verite South West Hafner, IoSi, Nouvelle • 20% stake in Gems TV (Now • Key product brands - Passion Bague, Porrati merged with IMACBC). • Alfred Terry in UK – distributing Stone, Encore and Canadia • Distribution to other Retailers to over 2000 retailers supplied to over 500 retailers Middle East: India: China: • Key Indian brands available • Largest branded jeweller in the • Distribution to a retail chain with through 4 stores in Dubai country over 50 stores • Distribution of Indian Branded • Over 4,000 points of sale of • Key market for future growth Jewellery to over 50 stores of which 1,100 are B2C potential for the Group Damas, Al-Haseena, Alukkas 4
GITANJALI TODAY – THREE FOCUSED VERTICALS Gitanjali Gems Ltd. Diamond India Jewellery Branding Int’l Branded Jewellery & Jewellery & Retail Distribution & Retail Manufacturing Gitanjali Gems Ltd. Gitanjali Brands Ltd. Aston Luxury Group Ltd Nakshatra Brands Samuels Jewelers Inc. Gitanjali Exports Corp Ltd. Branded Jewellery*** D’Damas** Gitanjali Ventures DMCC Gitanjali Infratech Ltd.* Gili India Leading Italian Jewels Srl. Hyderabad Gems SEZ Ltd. Asmi Jewellery India Leading Jewels of Japan KK Leading Italian Jewels Spectrum Jewellery (Singapore) Pte. Ltd. Gitanjali Lifestyle Retail Gitanjali Jewellery Retail MMTC Gitanjali ** *The company’s Infratech business is only to unlock value of its surplus land in Borivali by developing a residential complex. This is essentially to monetize the company’s surplus land bank. ** MMTC Gitanjali is 74% owned by Gitanjali Gems Limited while D’Damas is 51% owned by Gitanjali Brands Limited. 5 ***All entities engaged in Indian branded jewellery are 100% subsidiaries of Gitanjali Brands Limited. All other entities are 100% owned by Gitanjali Gems
GITANJALI TODAY – BUSINESS STRUCTURE (FY14 REVENUE CONTRIBUTION) Gitanjali Gems Ltd. 1 USD = INR 60 Sales ~ USD 2,073 Mn Diamonds* Jewellery ~ USD 974 Mn ~ USD 1,099 Mn India International ~ USD 525 Mn ~ USD 574 Mn Distributors Retail USA Middle East Other Exports ~ USD 273 Mn ~ USD 252 Mn ~ USD 208 Mn ~ USD 200 Mn ~ USD 166 Mn Samuels Others Own Stores Franchisees SIS ~USD 124 Mn ~ USD 84 Mn ~ USD 50 Mn ~ USD 138 Mn ~ USD 64 Mn Diamond Polishing Total Jewellery B2B Total Jewellery Retail • Revenues – INR 974 Mn • Revenues – USD 439 Mn • Revenues – USD 660 Mn • 47% of total group revenues • 21% of total group revenues • 32% of total group revenues * Diamond Revenues have been netted off 6
Manufacturing Capabilities
MANUFACTURING STRENGTH- DIAMOND CUTTING & POLISHING Polished Diamonds - RAJIV GEMS PARK Surat Gitanjali Gems Captive Consumption Limited Polished Diamonds – Exports /Domestic sales Gitanjali Export 1,75,000 stones/month 22,000 stones/month Corporation Limited Competitive Sourcing of Diamond Cutting and Polished sales to captive and 3 rd parties Rough Polishing Gitanjali polishes diamonds at 3 Polished diamonds are supplied Gitanjali Gems and Gitanjali state of the art dedicated to group entities for captive Exports are primarily engaged in facilities consumption as well to other the traditional diamond trading local players. business of the group These are strategically located at Polished Both Surat and Hyderabad diamonds are also the entities enjoy exported to Antwerp, USA, Hong competitive sourcing of rough Kong, Middle East etc diamonds from DTC, ALROSA, RIO TINTO and BHP 8
MANUFACTURING STRENGTH- JEWELLERY MANUFACTURING Facility Brief Description Capacity (Pieces/Month) Manufacturing diamond jewellery primarily for Gili 25,000 MIDC, Mumbai Manufacturing diamond jewellery primarily for NBL 15,000 Marol, Mumbai Manufacturing diamond jewellery primarily for GGL 15,000 GemPlus , Mumbai Rajiv Gems Park, SEZ at Hyderabad for jewellery manufacturing 60,000 Hyderabad Manufacturing Diamond jewellery primarily for GGL & GECL 43,500 Surat Jaipur Manufacturing Kundan, Jadau and Coloured Stones Jewellery 10,000 Pacific (China) Primarily manufacturing jewellery for International 25,000 subsidiaries Primarily manufacturing stamped and cast jewelry using Abbeycrest 200,000 advanced technology (Thailand) State-of-the-art jewellery manufacturing facilities with a production capacity of c. 393,500 pieces of finished jewellery per month 9
India : Jewellery Branding & Retail
INDIA - JEWELLERY BRANDING & RETAIL • …by Geography Major traction from North and West, gaining PAN India presence • …by Price points Preferred price point of Rs. 30,000 to 60,000 and increasing • …by Retail format Distribution, franchisee, own stores, shop-in-shops, exhibitions, e-commerce • …by Occasion Marriage & evening wear, self consumption as well as gifting • ...by Category Rings, earrings & pendants, necklaces for high end brands at select outlets • …by Design Team of skilled designers with advanced technology for better finish • …by Trust Third party certification and hallmarking for each piece Focused approach to build a brand for the Indian consumers.
OUR BRANDS – STRONG PORTFOLIO OF WELL ESTABLISHED BRANDS • Nakshatra USP & Concept : Play of seven stone cluster, with or without color stones. • Gili USP & Concept : Low weight Classic & Contemporary designs. • USP & Concept: Play of curves, which symbolizes the fire within, in more Asmi modern designs. • D’damas USP & Concept : Very western, very bold & fashionable • Parineeta USP & Concept : Wedding jewelry. • Sangini USP & Concept : Celebrating togetherness. Mainly traditional designs • Diya USP & Concept : Traditional designs which are heavier. • USP & Concept : Consists of pressure & illusion set designs which make the Nirvana product look bigger. • USP & Concept : Fashion forward, experimenting with different jewelry Viola techniques. 12
KEY BRANDS Brand Characteristics Brand identity Design concept Easy to wear, highly Stylish, Contemporary, Embrace the Gili way of easy elegance contemporary and trendy Extrovert, Enthusiastic, Self- “Beautifully you” designs made Stunning, beautiful, sparkling diamond Mesmerizing, Epitome of Design concept inspired by the jewellery positioned as a woman's Beauty and Luck, Elegant and popular Indian floral cluster ultimate accessory Timeless “The enchanting enigma” Diamond jewellery with a delicate & Free, Spirited, Goal Design concept revolves around feminine look that is distinctly oriented, Successful, curvilinear forms that symbolize evocative of strength and grace Independent the inner fire of women “For the woman of spirit” Jewellery for every occasion, mood, Celebration of every International quality combined need, user profile occasion, stylish, chic, aesthetic with Indian aesthetics. For all “Celebrate Always” occasions, moods, user profiles Classic, traditional designs. Aimed at the wedding market and Traditional classic designs to similar festivities and traditional Marriage is the primary cater to major gold jewellery occasion occasions buying occasions “Moments like these speak gold” Brand Building Strategy • Gitanjali has been the pioneer in marketing diamond jewellery brands; Gili launched in India in 1994 was the first ever diamond jewellery brand in India. • Top brand recall value through consistent association with top Indian celebrities • Judicious additions to brand portfolio to include new categories 13
OUR BRANDS – EXTENSIVE BOUQUET OF BRANDS ACROSS PRICE POINTS AND SEGMENTS PRICE HIGH ON FASHION HIGH ON TRADITION Traditional Blended Elegant Stylish/ Trendy Contemporary 14
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