CONTENTS About Walter & Herbert 3 Point of Sale & Merchandise 8 PR Examples 13 The Made in England Optical Collection 16 The Made in England Sun Collection 35 2
FROM THE BEGINNING In September 1946, two young entrepreneurs partnered to create Optoplast Manufacturing Company Limited. In the 40 years that followed, Walter Conway and Herbert Thorn enjoyed great success as they developed technology such as the PIMO machine, an innovation that would shape the way spectacles were manufactured worldwide. Today, James Conway and Daniel Thorn are continuing this legacy. Using seven decades of industry experience, they have created their own collection of frames using materials and techniques that would make Walter and Herbert proud. 3
DESIGNED WITH LOVE Our design team have lovingly developed a striking collection of frames using a combination of classic techniques and modern technologies. Every frame boasts striking colour combinations of the best globally sourced acetates. Smooth contours reminiscent of shapes from the 1940’s make the frames irresistibly tactile. 4
MANUFACTURED WITH CARE Each frame is skilfully crafted in our factory in England by specialist technicians who ensure every frame is worthy of the Walter & Herbert stamp. The frames are thoroughly tested in our own UKAS accredited laboratory to certify that each frame not only looks and feels beautiful, but exceeds the British Standards of quality, performance and safety. 5
OUR TIMELINE 1946 1948 1951 1967 1982 1985 1992 Walter Conway and Walter & Herbert The PIMO machine was Walter and Herbert’s At the age of 32, Following Herbert’s The business relocated Herbert Thorn moved worked closely with the launched and put into fmourishing business Walter’s eldest retirement, his son to Liverpool and set up to the quintessentially National Health scheme production, inserting relocated to a new, son Gary joined the Daniel joined the manufacturing in English town of to launch the fjrst range metal reinforcements larger factory in company. Like his company. Manchester. Gary and Guildford in Surrey, of optical frames for the into acetate spectacle Surbiton, spanning over father, Gary’s charm Daniel were appointed where they established NHS, whilst Walter sides with absolute 10,000 square feet on and aptitude helped to Joint Chief Executives. the headquarters began work on the precision an innovation the outskirts of Surrey. negotiate new for Optoplast PIMO machine. that changed the opportunities for the This was a milestone in Manufacturing Co. Ltd. way spectacles business. Over the next the history of Walter With an initial staff were manufactured year Optoplast became and Herbert as the of 6, surrounded by worldwide. With 80 staff the largest producer of company was now in rolling hills and cobbled at work, Walter and spectacle frame sides the hands of the second streets, this small team Herbert were able to in England. generation Conways of workers were soon produce two temples a and Thorns. to make a name for second, exporting more themselves within the than fjve million a year optical industry to 11 countries. 6
OUR TIMELINE 1999 2006 2012 2014 2015 2018 2019 Gary’s son James A new design offjce Newly appointed Joint The fjrst production Walter & Herbert, made Since the launch in Walter & Herbert joined the company. opened in Weybridge, Chief Executives James machines arrived in England eyewear is 2015, Walter & Herbert is now distributed 21 years old and fresh just 30 minutes from and Daniel set up allowing Optoplast to launched signifying an eyewear has grown in worldwide throughout from university he central London. Optolab, a UKAS make beautiful eyewear exciting new chapter for popularity with the UK Europe, Asia, Africa, quickly demonstrated accredited testing lab in Liverpool, England. the company. Deeply independent market Australia, Central and his father’s that gave the company engrained in heritage, and can now be found South America. entrepreneurial spirit unique competitive the brand benefjts in many opticians from and a passion for advantage ensuring the from three generations Glasgow to Plymouth optics. quality, performance of industry expertise. and beyond. and safety of every Paying homage to frame they produced. Walter Conway and To promote the brand Herbert Thorn, Walter further, we’ve designed & Herbert frames and installed over deliver a versatile 70 bespoke window range of styles that are displays across the UK. beautifully designed and crafted in England. 7
POINT OF SALE & MERCHANDISE 8
POINT OF SALE PHOTO FRAME WITH STRUT BACK 3-PIECE DISPLBY SKINNY BANNER W 20cm x H 26.5cm x D 2cm W 24cm x H 29cm x D 12cm W 50cm x H 150cm Order code: WHPHOTOKIT Order code: WHSTAND002 Order code: WHBAN03 DISPENSING TRAY LOGO BLOCK WITH INSERT HANDHELD MIRROR W 35cm x H 3cm x D 20cm W 14.5cm x H 2.5cm x D 7.5cm Order code: WHTRAY Order code: WHBLOCKKIT Order code: WHMIRROR 9
POINT OF SALE BAG - SMALL PACKAGING SET MICROFIBER GLOVES Order code: WHBAGSML Order code: WHBOX/05 Order code: WH/GLOVE PIN BADGE A5 BROCHURE A4 BROCHURE W 2cm x H 1.1cm x D 1cm Order code: WHA5B02 Order code: WHA401 Order code: WHBADGE STOCKIST PLBQUE BOWLER HAT ACETATE STAND W 15cm x H 7.5cm x D 0.5cm Order code: WHHAT01 Order code: WHACRY01 Order code: WHPLA01 10
WINDOW DISPLBY EXAMPLES We support our stockists with the design and materials needed to create unique window displays. 11
EVENT DISPLBY EXAMPLES We often exhibit at the optical shows around the world and we’ve also held afternoon tea parties to train staff about the brand and products. 12
PR EXAMPLES 13
COVERAGE Esquire Optician Vanity Fair FRAMES BEST SELLERS ØRGREEN Indian Summer Bold in its build but minimalistic with its surface treatment, the Japanese titanium Indian Summer sunglass is a luxury marvel with Danish design. • orgreenoptics.com CHARMANT Elle EL14854 Subtlety is the core strength of the oversized EL14854 sunglass Good Housekeeping from Elle. Its shape is easy to wear and branding is minimal. • charmant.com/gb/home SALT.OPTICS Dibergi A vintage inspired sunglass, Dibergi turns up the volume with a thin profile and a unique combination of acetate and beta- titanium temples and titanium bridge details. • saltoptics.com BOOTH & BRUCE Hipster Obviously A classic panto shape in metal and acetate has been given a Booth & Bruce twist. Designers have done away with the lower nose bridge to deliver a slab of modernity. • boothandbruce.com WALTER & HERBERT Taylor The contrast of straight lines and sweeping curves makes the acetate Taylor sunglass stand out from the crowd. Contrast continues with the mottled hues and bright temple tips. • walterandherbert.com MYKITA Lessrim Yoko The ultra-fine rims of the oversized round Yoko frame have been designed to create the look of a floating lens. Tapered temples feature clear, light acetate temple end tips. • mykita.com ROAV Earhart The aviator-shaped sunglass is ultra-thin and can fold into a small case. The sheet metal construction gives the retro silhouette a modern look. • bondeyeoptical.co.uk 20 OPTICIAN FRAMES & FASHION 15 June 2018 opticianonline.net HELLO! Eyes Tatler Luxury Lifestyle Optometry Today Online 14
CELEBRITY & BLOGGER ENDORSEMENTS Sam Rockwell Kat @doesmybumlook40 Dr James Greenwood Kelly Hoppen Naomi Iksted Charlotte de Carle Siu @myglassesandme @serrabellum 15
RICKMAN C1 & PANKHURST C3 THE MADE IN ENGLBND OPTICAL COLLECTION 16
AIKEN Aiken’s form is inspired by a classic club master style, whilst the combination of acetate hues and bold brow line amplify its quirky nature. The lower metal rim is laser etched with a pattern for a subtle fjnishing touch. SIZE: 50mm - 19mm - 140mm NAMESAKE: Joan Aiken, writer C1 - PEARLESCENT EMERALD C2 - PEARLESCENT PECAN C3 - PEARLESCENT SLBTE COLLECTION: Ladies Optical WHAIK1 WHAIK2 WHAIK3 ASTELL This stylish and elegant frame complements the natural grooves of the brow line and lifts the eye for a sophisticated look. The four colourways each combine unique hues that convey a clean and attractive style. SIZE: 53mm - 17mm - 140mm NAMESAKE: Mary Astell, writer C1 - PEARL SHADOW C2 - BLUSHED TORT C3 - SMOKED SCARLET C4 - ELDERBERRY WHISKEY COLLECTION: WHAST1 WHAST2 WHAST3 WHAST4 Ladies Optical 17
AUSTEN The chic combination of acetate and etched metal gives this round eye frame a trendy and easy-to-wear charm. The natural warm colours offer simplicity and style. SIZE: 49mm - 19mm - 140mm NAMESAKE: Jane Austen, writer COLLECTION: C1 - BLBKE SLBTE C2 - CRIMSON FLBME C3 - PINK CHAMPAGNE Ladies Optical WHAUS1 WHAUS2 WHAUS3 BEETON Petite and modest, Beeton’s clean design is fmattering to most face shapes. Understated in shape and elegant in colour, this frame has a timeless look. SIZE: 53mm - 16mm - 135mm NAMESAKE: Mrs Beeton, writer COLLECTION: Ladies Optical C1 - BLUSHED CERISE C2 - APRIL SHOWERS C3 - BURNT OCHRE WHBEE1 WHBEE2 WHBEE3 18
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