CONTENTS 4 F OTCF 3 Mission 15 Idea 4 History 16 Ofger 5 Development 19 Market position 7 Technology and quality 20 Retail network 11 Brand portfolio 21 Stores 22 International expansion 12 Outhorn 13 23 Sponsorship Tutto Bene 14 4Faces 24 Collaborations with sports associations 25 Collaborations with athletes 29 Collaboration with the Polish Olympic Committee 32 Media and Advertising 33 Press promotions Internet promotions 34 35 Outdoor advertising 2
OTCF- MISSION EACH OF US IS SPECIAL. EACH OF US HAS A PASSION AND DREAMS - WE ARE HERE TO HELP REALISE THOSE DREAMS. 3
OTCF- HISTORY 2010 START OF OTCF 2013 2003 1995 & 4F SPORT PERFORMANCE BRAND 4FUN BRAND 4FACES HORN PARTNER 4F 4FUN BRAND OUTHORN BRAND TUTTO BENE 4F SPORT PERFORMANCE 1998 2012 2007 4
OTCF- DEVELOPMENT „Within several years we have created a company which is able to compete with global giants in terms of design and quality” - CEO Igor Klaja 5
OTCF- DEVELOPMENT At the time of creation in 2010, OTCF company had 423 employees. Thanks to dynamic development, at the beginning of 2014 OTCF reported a twofold increase in employment. 868 757 547 492 423 2010 2011 2012 2013 2014 6
TECHNOLOGY AND QUALITY All of our products are made with extraordinary attention to detail and based on current fashion trends. We use the best quality materials and most up to date and innovative technology. Designing clothing and accessories, taking into account the opinions and guidance of athletes, which allows for optimum fjt to the user’s needs. We work with world leaders in the fjeld of materials and systems for the apparel and sports accessories. We strive to meet the expectations of our customers, constantly improving and expanding our vast product range. The clothing is designed in Poland by experienced professionals - designers, graphic designers and clothing technologists who ensure quality control at every stage of production. 7
TECHNOLOGY AND QUALITY DETACHABLE AND ADJUSTABLE HOOD VENTILATION RECCO SYSTEM WATERPROOF ZIPPERS TAPED SEAMS REINFORCED ELBOWS MEMBRANES 1 000 – 20 000 FUNCTIONAL POCKETS SNOW PROTECTOR 8
TECHNOLOGY AND QUALITY • MEMBRANE • WARMING • GOGGLE MOUNT • 100% UV RAY PROTECTION • VELCRO WRIST • REMOVABLE EAR • ERGONOMIC SHAPE ADJUSTMENT PROTECTION • STRENGTHENED • ADJUSTABLE HEAD STRAP • CHIN PROTECTION • SECURE WRIST VELCRO • GLOVE CONNECTION CLIP 9
TECHNOLOGY AND QUALITY THERMODRY SYSTEM ANTIBACTERIAL FINISH ANTI-ODOUR FABRIC FLAT STICHES REFLECTIVE ELEMENTS FUNCTIONAL BACK POCKET (selected models) 10
OTCF- BRAND PORTFOLIO Sports clothing and accessories for the entire family. Textiles for any interior. Multibrand concept, promoting an active lifestyle. Comprehensive range of clothing and accessories for sport enthusiasts, Polish market leader. 11
the brand Outhorn is changing for the client! • 2014 - premiere of the new, more modern logo - version of a men’s and women’s dedicated version; • new design inspiration - larger product color range, new styles and cuts; • extensive portfolio - including new accessories; • new communication on the product (dedicated tags with innovative graphics); • IVQ 2014/2015 - strong POS support (posters, wobblers, stickers on shop windows); • new lookbook - lifestyle photo session! • new functional website www.outhorn.com • activation of PR - press, business portals. 12
Tutto Bene is a collection of textiles that will fjll any interior with magic. Wide assortment, original designs and high quality allow you to create sophisticated arrangements by which the word “everyday” takes on a new meaning. Customers can purchase an assortment of the brand through major retail chains such as Auchan, Kaufmand, Macro, Real, Tesco. WWW.TUTTOBENEHOME.PL 13
4Faces is a unique multibrand concept store, promoting an active lifestyle, created with the passion for sports, fashion and design in mind. It includes the best brands, experienced customer service and unique educational materials with modern form. 4Faces stores are located in shopping centers and shopping malls - currently in Katowice and Poznan. WWW.4FACES.COM.PL 14
4F is one of the most popular sportswear brands in Poland. The brand ofgers a combination of fashionable design, high quality and technology, allowing to achieve the best results. It is aimed at active people, ready to take on new challenges, for whom sport is a passion and a way of life. 4F collections are designed for practicing popular sports such as running, fjtness, workout, cycling and skiing. Casual-sport products are also ofgered, which can be used as part of the everyday wardrobe. Dynamic development of the brand has allowed for expansion into cosmetics, nutraceuticals and isotonic drinks. WWW.4F.COM.PL 15
OFFER: WOMEN’S COLLECTION 16
OFFER: MEN’S COLLECTION 17
OFFER: JUNIOR COLLECTION 18
MARKET POSITION 4F is among the most popular brands of sportswear available in Poland. It competes with world leaders. 0.6 61.6% 58.9% 0.4 38.3% 34.9% 32.6% 0.2 5.6% 5% 0 Adidas Nike Puma 4F Reebok Umbro Asics Spontaneous recognition of sportswear brands in 2014 - Pentagon Research, 23 April 2014 19
RETAIL NETWORK 4F has more than 140 brand-stores. 4F clothing and accessories are also available in more than 300 multibrand stores and sports networks such as GoSport and Intersport. Szczecin Bydgoszcz Warszawa Lublin Kraków Zakopane 20
STORES 21
INTERNATIONAL EXPANSION Our brand is strengthened by its position outside of Poland - both in the western markets, as well as in Eastern Europe. 4F is available in several multibrand stores. 22
Official Sponsor Polish Ski Association; Cooperation with 2007 the Polish Olympic Committee SPONSORSHIP 2010 Major sponsor of Kamil Stoch Official Sponsor of the Olympic Collection Vancouver 2010 Official Sponsor of the Polish Association of Biathlon 2012 Major sponsor of Monika Hojnisz Major sponsor Paula Gorycka Official Sponsor of the London 2012 Olympic Collection 2013 Official Sponsor of the Polish Athletics Association 2014 Official Sponsor of the Polish Association of Speed Skating Official Sponsor of the Sochi 2014 Olympic Collection 2016 Official Sponsor of the Rio 2016 Olympic Collection 2018 Official Sponsor of the Pyeongchang 2018 Olympic Collection 23
COOPERATION WITH SPORTS ASSOCIATIONS For many years, 4F has been very closely related to the professional sports world. Today 4F is the official sponsor of: The Polish Ski Association, Polish Biathlon Association, Polish Athletics Association, Polish Association of Speed Skating. Depending on the scope of cooperation with an association, we dedicate clothing collections for competition, warming-up, training and entertainment. We use the most up to date technology and best materials. Designing the clothes, our designers and technologists work with the athletes, so that it meets the expectations of every athlete. 24
COOPERATION WITH ATHLETES 4F is proud to support sports talents. Accompanied by the greatest athletes in any sporting discipline. 25
MONIKA HOJNISZ Monika Hojnisz - A promising Polish biathlete. Multiple silver and bronze medalist at the World Championships and European Junior biathlon. World Championships bronze medalist in biathlon. 5th place at the Winter Olympics (2014). 26
4F RACING TEAM 4F Racing Team is a professional cycling team, led by the best Polish coach - Andrzej Piątek, a former multi-national team coach in mountain biking and coach of the Sydney 2000 Olympic MTB team. The leader of the group is Paula Gorycka. Two-time World Championships bronze. Silver medalist at the European Championships and under 23 Polish representative at the Olympic Games in London (2012). 27
ŁUKASZ KUBOT Łukasz Kubot - winner of the Australian Open 2014 in doubles; winner of 9 ATP World Tour tournaments in doubles; finalist of the ATP World Tour in 2 tournaments in singles and 7 in doubles. During 2014 Wimbledon Championships, Łukasz Kubot appeared in outfits designed by 4F. From that moment, Łukasz became an ambassador of the tennis collection, created on the basis of his comments and suggestions. Planned to hit store shelves in 2015, is a male tennis clothing collection, designed with the help of Łukasz and signed “Customized by Łukasz Kubot” . 28
KAMIL STOCH We accompanied Kamil Stoch during his sport struggles. From the first years of his career to the greatest successes. We were with him at the Winter Olympics 2014 in Sochi, when he won twice the highest podium, and when he got the Crystal Globe on the World Cup in Ski Jumping in 2014. 29
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