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Neur urological ological rol ole e of of cont ontext xt in af affectiv fective e or or non on-affec affectiv tive e pr primacy imacy - Asmita Bhattacharya AIM :


  1. Neur urological ological rol ole e of of cont ontext xt in af affectiv fective e or or non on-affec affectiv tive e pr primacy imacy - Asmita Bhattacharya

  2. AIM :  OVERA L: To establish a neurological support for the Ad hoc RALL: cognition model.  DONE SO FAR: To duplicate experiments as described in the paper discussed earlier, to establish context’s role in processing.  TO DO NEXT EK: To image the brains of the subjects by T WEEK: functional magnetic resonance imaging ( fMRI) as the experiment is being done on them.

  3. Ad hoc cognition :  All categorizations, concepts and semantics are constructed ad hoc , whenever we use them  Affective : emotional aspect, and non-affective: semantic aspect  Relative speed with which affective/non-affective processing occurs in response to stimuli is context-dependent HYPO POTHE THESIS SIS : In affective context, the affective processing centres of the brain should show more activity, whereas in non-affective context, the non-affective processing centres of the brain should show more activity

  4. Duplication of non-FMRI experiment :  8 subjects selected from among English speakers  For each expt, 2 subjects were assigned to affective context group, and 2 to non-affective context group  Task-Set-Inertia paradigm is used for context – alternating target and filler items  Targets (Filler for Expt 2): 32 words of 4 categories : positive human ( princess ), negative human ( murderer ), positive animal ( rabbit ), negative animal ( cockroach )  Fillers (Target for Expt 2): 32 pictures of 4 categories : pleasant outdoor, pleasant indoor, unpleasant outdoor and unpleasant indoor  Pre-test done to normalize the valence of the items used in the test, which were shown for 0.5 seconds  The reaction time (RT) (verbal affective/non-affective judgment) was recorded for the targets

  5. RESUL ULTS TS -I : Experiment 1 My result: Paper’s result: Experiment 1 Affective judgment 180 Non affective judgment 160 140 RT in centi-seconds 120 100 80 60 40 20 0 Affective context Non-affective context

  6. RESUL ULTS TS -II : Experiment 2 My result: Paper’s result: Experiment 2 Affective judgment 180 Non affective judgment 160 140 RT in centi-seconds 120 100 80 60 40 20 0 Affective context Non-affective context

  7. INFERENCES ERENCES :  In experiment 1, as predicted, with affective contexts, affective judgments were made faster than non-affective ones; and with non- affective contexts, non-affective judgments were made faster than affective ones.  In experiment 2, as predicted, with affective contexts, affective judgments were made faster than non-affective ones; however, with non-affective contexts, non-affective judgments were made faster than affective ones.  The biasing towards affective judgment, predicted by authors of the paper while using picture stimuli, was not seen here, probably because of less sharp nature of images used.  The overall idea was successfully reproduced in these experiments

  8. PRO PROBLEMS LEMS :  Error bars and average RT were much larger in my data than previous work, probably because of poorer measurement techniques  The number of subjects used by me was only 8 whereas the authors had used around 40 subjects  The sample set for target stimuli had 32 items in my data, whereas the authors had used 96 items  The quality of images used by me was not very good (e.g., mainly pictures of pollution spills for “unpleasant outdoors” and hotel brochure photos for “pleasant indoors”)  My own reaction time in using the stopwatch is also a confusing factor here, since reaction times of the average of ~0.70 seconds was being measured

  9. REMA MAINING INING WORK :  The final step involves repeating the experiment using the same target-filler set up while getting FMRI images of the subject’s brains  To be done on 4-8 people on 20 th November at SGPGI, Lucknow  The scan time is to be synchronized with the time lapse between the stimuli (i.e. effective reaction time)  Full brain imaging is to be done, as areas to focus on are not clear  Response to stimuli is to be a motor signal , and not speech, as speech entails greater processing (i.e. more noise)  Occipital cortex noise is to be excluded from further analysis

  10. Th Thank ank Y You ou

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