Kristian Järnefelt, EVP, Consumer Cyber Security CONSUMER SECURITY PROFITABLE GROWTH
SYNERGIES ACROSS SEGMENTS Privacy Family Connected home F-Secure Capital Markets Day 2017
CONSUMERS’ SECURITY NEEDS ARE GETTING BROADER PRIVACY FAMILY DEVICES CONNECTED HOME Worry about Concerned about Protecting kids from IoT Gadgets in Use viruses and ransomware online and WiFi privacy inappropriate content by 2020 is important 88% 73% 91% >20B F-Secure Capital Markets Day 2017
TRENDS WITH DISTRIBUTION MODELS Preinstalled devices Retail / eTail Operator Appstores Challenged In transition Growing Resilient F-Secure Capital Markets Day 2017
PRODUCT PORTFOLIO OUR CHANNELS Telecom Operators F-SECURE SAFE Mobile ISP Cable F-SECURE F-SECURE FREEDOME KEY F-SECURE SENSE Direct business eCommerce Retail & eTail F-Secure Capital Markets Day 2017
3-LAYER CYBER SECURITY STRATEGY FOR OPERATORS * also available as SDKs to integrate with operator routers and apps Enhance network security NETWORK by integrating EPP and SECURITY router security solutions ROUTER IOT F-Secure SENSE* SECURITY F-Secure FREEDOME* END-POINT PROTECTION F-Secure SAFE F-Secure KEY F-Secure Capital Markets Day 2017
UNIQUE DIFFERENTIATORS FOR THE OPERATOR MARKET TARGET ATTRACT OFFER DRIVING OPERATOR SUCCESS ▪ Best practices from +200 operators and Direct Business ▪ Focus in Operators’ business outcomes and full customer lifecycle ▪ Analytics and data driven customer journey optimization CROSS / UPSELL ENROLL OPTIMIZED FOR OPERATORS SATISFY WELCOME ▪ Support for operator brand strategy through co-branding ▪ Simplified integration, billing and cloud based business support systems ▪ 450+ launches provide best budget control and minimized schedule risk REVIEW ENSURE F-Secure Capital Markets Day 2017
OPERATOR CHANNEL CASE EXAMPLES GETTING THE PROPOSITION RIGHT IMPROVING THE CUSTOMER JOURNEY Increasing sales by changing the value Using analytics and lifecycle messaging improves proposition activations RESULTS RESULTS Sales with “secure broadband” 40-60% 10-15 2-3% focus increase in point increase in Decrease in activations even their NPS scores broadband to large operator churn Original broadband sales trajectory and forecast
DIRECT BUSINESS GROWTH ACCELERATED BY FOCUSING ON KEY MARKETS AND CHANNELS eCommerce Retail and eTail Increasing demand Improving conversion Increasing ARPU with Cost-efficient for privacy and and renewal rates bundled offerings customer acquisition multi-device protection 10 quarters of accelerated growth F-Secure Capital Markets Day 2017
REAL-LIFE EXAMPLES F-SECURE SENSE MARKET FEEDBACK GROWTH BY BUNDLING “F -Secure's $200 SENSE router is like a Swiss TOTAL F-Secure TOTAL Army knife for your home that protects FREEDOME increases revenue against malware attack. Totally worth it” per user SAFE Tom’s Guide, US “Overall, SENSE provides peace of mind by INCREASING NON-PC USER BASE offering more security features than most routers” Share of non-PC users steadily Cnet.com US rising 43% “ It's stupidly simple to set up, looks great and most importantly, F-Secure SENSE will 30% make the process of protecting your data and privacy easier” letstalk-tech.com , UK Jan 2017 Oct 2017 F-Secure Capital Markets Day 2017
WE HAVE A COMPETITIVE PORTFOLIO F-SECURE SAFE (with KEY) F-SECURE FREEDOME F-SECURE SENSE DIFFERENTIATION Consistently in the Top 3 Superior set-up experience Award winning technology recommended VPN apps Automated software upgrades Built to fit operator channel business KEY Ease of use that re-defined VPN model Certified and globally available category user experience Simplicity leads to market leading NPS Operator channel track record Browsing and tracking protection COMPETITORS EXAMPLE Further differentiation through market leading NPS and seamless portfolio experience F-Secure Capital Markets Day 2017
FOCUS AREAS IN CONSUMER SECURITY • Solid performance with healthy profitability • Increase revenue per user by bundling and upselling • Offer a seamless portfolio experience • Capitalize on IoT market opportunity with F-Secure SENSE, including SENSE-as-a-software F-Secure Capital Markets Day 2017
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