Samsung’s Target Audience for Consumer Electronics TARGET PERSONAS
Executive Summary This presentation outlines two ideal audiences that Samsung can target and the integrated content strategies that will increase profits for the next quarter.
Samsung follows a simple business Samsung’s philosophy: to devote its talent and Vision technology to creating superior products Company Philosophy and services that contribute to a better global society.
Prospect Persona We recommend a digital marketing strategy utilizing paid influencers, paid social media ads, interesting social media content, and a blog post.
A Day wit ith Megan Thee Sta tall llio ion Content Strategy Vid Video 1: 1: Gets off the stage into her car checks her watch for a call from her for Prospects: girls saying to get snacks Video 2: Vid 2: She is wearing the watch during a photoshoot and switches faces Part 1 and bands with each outfit Vid Video 3: 3: She leaves the photoshoot, walks past a cute guy and he smiles, she A sho hort 5-vi video ser eries featuring takes a photo with some fans then gets a text telling her to get a last-minute item Megan Thee Stallion showing off the top features of the latest model Vid Video 4: 4: She goes to the mini-mart, gets the snacks and pays with her watch of the Samsung Galaxy watch. Vid ideo 5: 5: She walks in with the snacks everyone is hype, montage of them These will be released weekly playing video games on a new Samsung TV, doing Instagram videos on a leading up to the launch the latest new Galaxy phone, using VR headset, her music blasting in the background. Galaxy Watch. Can be shared on Ending: Then the final scene is her winding down from all the activity, and social media (organically and paid) showing the watch activating to capture sleep. and TV ads.
Content Strategy Let’s Chat with Megan Thee Stallion for Prospects: Part 2 Tim ime: 15 Minute Video Subj Subject: Talk up the watch and how it helps her and all the Exclusive Inst Instagram Liv ive inte interview benefits (conversationally) and then goes into new projects that she's working on. Fans get to ask questions through the Instagram with Megan thee Stallion done by Samsung brand ambassadors talking live feed. about how she balances life as a rap Tim imeline: Advertising around this would be a few days before, superstar and a college student. she and Samsung do a quick promo for an exclusive live interview and share it on their social media platforms organically.
Content Strategy Beh ehind the the Sce cenes s with ith the the Sav avage for Prospects: Prem remis ise: The blogger/influencer will follow Megan around for a day and do a Part 3 casual interview in a neutral location (e.g. coffee shop). The interview would be a more in-depth conversation than the IG Live video. Content: She will go over what tips helped her study the best, how to A “Day in the Life” blo blog post post with maintain a busy life, what she does to relax, some personal questions, not EXACTLY about the watch. It could be hinted but its not the focus. Then at Megan thee Stallion with top the end, tie her back to the overall campaign “See how she spends her day in influencer blogger. our new video series”.
Customer Persona We recommend a digital marketing strategy utilizing a solution brief, a blog post, and an FAQ video series.
Content Strategy for Customers: How to to Set t Up th the Best t Sound for your QLED Smart t TV Part 1 A solution brief outlining tips on setting up the perfect sound systems for their new 8 K QLED Smart TV. This can describe various entertainment For this persona, the first content we system set ups (using sound bars versus a surround sound set up) with their would create is a sol olution bri brief. recommended products for each type of set up. This can be a two-parter, A blog post, then a downloadable solution brief that they can print out and keep on-hand.
Content Strategy for Customers: Brin ing th the Famil ily Togeth ther wit ith your New QLED Smart t TV Part 2 This will be a blog post containing stats and ideas on how to use their Smart TV to connect the family. Use sponsorship and product placement We would create a blog blog post post recommend top apps to use (Netflix for family movie night, YouTube for in home workouts or cooking videos, connections with other Samsung devices). appealing to the family man Add incentive to sign up for apps by offering discount codes. Encourage characteristic of the customer. sharing on social media or commenting on what the customers do to bring the family together.
Content Strategy for Customers: Mak ake the the Mos ost of of the the 8K 8K QLED Smar art TV TV Part 3 Some FAQs on features of the TV. Quick how-tos of connecting receivers via 4K HDMI cables (and the importance of using a 4K HDMI as opposed to a standard HDMI), Initial set up and connecting Smart TV to Wi-Fi, features you This will be video video ser eries housed on can access using the remote, etc. Publish videos on YouTube and support page the customer support page along on their site and feature them in after-purchase emails with a link to contact support if they need it. with em email ca campaign.
Thank you!
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