CONNECTIONS THAT COUNT P O S I T I O N I N G B O A R D S & P - PowerPoint PPT Presentation

CONNECTIONS THAT COUNT P O S I T I O N I N G B O A R D S & P R E S I D E N T S F O R S T R O N G R E L A T I O N S H I P S # G P O P 2 0 1 7 H E A T H E R A L L A B Y C O M M U N I T Y & G O V E R N M E N T R E L A T I O N S A D V I S O R N E W B R U N S W I C K C O M M U N I T Y C O L L E G E

WHY IS GOVERNMENT RELATIONS IMPORTANT? 1. Public investments are a major source of revenue for our institutions. 2. Public policies can help (or hinder!) our success as institutions. 3. Points1 and 2 are also true for countless other organizations, individuals and causes.

ALIGNED AUTHENTIC ONGOING

ARISTOTLE LOGOS PATHOS ETHOS

LOGOS • Use facts that resonate with your audience • Demonstrate that you’ve done your homework

PATHOS • Consider how your audience feels • Share compelling stories • Use visuals to bring your message to life • Be enthusiastic about your message yourself

ETHOS • Demonstrate mutual benefit and alignment • Keep your facts and stories are straight • Build trust between “asks” • Do what you say you’ll do

LOGOS PATHOS ETHOS

HEAD HEART CRED

TELL ME A STORY “ Te l l m e t h e f a c t s a n d i ’ l l l e a r n . Te l l m e t h e t r u t h a n d I ’ l l b e l i eve . B u t t e l l m e a s t o r y a n d i t w i l l l i ve i n my h e a r t f o reve r.” N A T I V E A M E R I C A N P R O V E R B

Source: DesignaABetterBusiness.com licensed by Creative Commons

S U B What is the J story about? E C T

What do you G O want to achieve A with this story? L

A What is your U D story’s audience? I What are their E N needs? C E

B What does your E audience think, feel, F know, want before O they experience R your story? E

What do you need S to introduce? C What should be E set up or N E explained?

M A K E The audience’s Y O U R ‘a - ha’ moment. P O I N T

C The end of your O N story. C What is the L conclusion? U S What is your call to I action? O N

What does your A audience think, feel, F know, want after T they have E experienced your story? R

NOW IT’S YOUR TURN

STORYTELLING THROUGH SOCIAL MEDIA

FACEBOOK • 1.89 billion monthly active users • 79% of internet users use Facebook • Demographic skews older and female

LINKEDIN • 450 million members but only 25% actively visit • 29% internet users use LinkedIn • Slightly higher educational attainment and income levels

31% internet users use Pinterest 18% internet users use Snapchat 32% internet users use Instagram Skews younger Skews female Skews younger (much younger!)

TWITTER • 328 million monthly active users • 24% internet users use T witter • Slightly higher educational attainment

GETTING STARTED • Setting up a T witter profile • Start following; start posting. • Keep it real.

THERE’S JUST SO MUCH GOING ON… • Creating a Twitter list can help you organize who you’re following. • Consider creating lists for: – Elected officials – Board members – Key industry partners – Other colleges

4 TIPS FOR KILLER CONTENT 1.Photos 2.Hashtags 3.Tagging others 4.Value-add retweets

IF YOU WOULDN’T SAY IT HERE…

DON’T WRITE IT HERE.

NOW IT’S YOUR TURN!

Q&A

THANKS!