Connecting People: First Mile, Last Mile Study Bedford 24 th January 2020
How are we defining First Mile / Last Mile? ‘ First-mile last- mile’ is typically used to describe the beginning or end of an individual journey to or from a transport hub or service to the final destination. Within the Heartland the definition of first-mile and last- mile represents a wider choice of both traditional and emerging transport models that enable access to opportunities and needs.
FM/LM interventions could include
Study Recap: Study Approach Study to support EEH Partners to identify and consider appropriate FM/LM solutions, across EEH based on… — People, Place, Connectivity approach rather than traditional approach of mode and movements — We have defined places by population density and connectivity rather than traditional approach of size of place. — We have identified the types of people that live in these places using MOSAIC data. — Propensity for FMLM options mapped to both typologies and personas two tiers of analysis provides more outcome benefits to local authorities
Best Practice Report — Aggregation of FMLM best practice — Behavioural best practice — Mobility hubs (interchange v2.0) — People, place and activity focused — High quality, modular, flexible design — Branding, marketing, inormation and behaviour change — Safety and security — Integration of ticketing and payment — Integration of wider strategy and delivery — Objective to improve access, connectivity and reduce overall VKT — Applicability to EEH across all typologies
At a glance Minneapolis, USA 6
At a glance Mobi Pun(k)t, Europe 7
At a glance Future Mobility Zones, UK 8
First Mile Last Mile Toolkit + + People Place Connectivity
Geographical Influences: Place (Density) + Connectivity ( DfT Access’ty Data )
People (Personas who make up the EEH – Experian data ) Demographic Group Population (no) Population (%) Aspiring Homemakers 680,000 13% Domestic Success 675,000 13% Prestige Positions 635,000 12% Family Basics 475,000 9% Rental Hubs 415,000 8% Rural Reality 395,000 8% Senior Security 365,000 7% Country Living 350,000 7% Transient Renters 260,000 5% Suburban Stability 240,000 5% Urban Cohesion 200,000 4% Vintage Value 185,000 4% Modest Traditions 110,000 2% City Prosperity 85,000 2% Municipal Challenge 80,000 2%
FM/LM Tool Kit to help inform practitioners
FM/LM Tool Kit to help inform practitioners
Suite of potential FM/LM in-scope markets
Next Steps ▪ Finalise Best Practice Report based on LA Officer comments ▪ Produce a concise user guide for the Tool ▪ Trial tool on current FMLM questions being posed by partners ▪ Complete FM/LM Tool and issue to EEH partner Officers for further testing & use ▪ Issue a final short summary report to complete project ▪ Consider context within Future Mobility (urban and rural) national policy, regional strategy ▪ ‘Pilot’ / accelerate application within emerging marketplace
Let’s change the way we think. Let’s create change.
Thank you Giles Perkins Head of Future Mobility 07966 210 401 giles.perkins@wsp.com @gilesbgperkins wsp.com
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