Como Sense Turn Your Data Into Growth N O V E M B E R 2 0 1 8
Como – A Global Leader in Data-Driven Solutions Since 2005 HISTORY GLOBAL PRESENCE ECOSYSTEM TECH POWERHOUSE SaaS pioneer and leader 130 employees. Partner No. 1 in global POS Data-driven company with in cloud-based and client network spans integrations with focus on R&D to remain engagement solutions North America, South connectivity to any third- state of the art since 2005. America, and EMEA party services $1.3B Company
Don ’ t Get Left Behind in the Digital Age
Our Approach in 3 Easy Steps Set the right campaigns and loyalty activities Collect data and gain insights Log in/identify your customers
Pioneering the Logged-In Customer Approach for Retail & Hospitality Chains
Log In Every Customer Every Time — Just Like the Online Giants Website POS Mobile App Online SMS Email Ordering
Your Enterprise-Level Growth Solution Growth POS & Online Ordering Data-Driven Campaigns Across Log In All Your Customers Actionable Insights Integration All Touchpoints Higher average spend per Increase in monthly Customer data ownership Increase in customer visits visit for logged-in purchase frequency from allowing you a after launching customers activities driven by comprehensive view of all personalized campaigns actionable insights purchases
Como Sense Pillars MARKETING AUTOMATION ACTIONABLE DATA & BI PERSONALIZED LOYALTY OMNICHANNEL COMMUNICATION BRANDED MOBILE APP DIGITAL COMMERCE
Actionable Data & BI — the Insights You Need to Win Get automated insights about your business Analyze and understand 100% of your customers to find growth opportunities Stay in control with chain, franchise, and store-level reporting and dashboards
State-of-the-Art Loyalty Features Flexible Business Logic Integrated Experience Gamification Capabilities Personalized Rewards Advanced Point Shop Go Viral with Friends Referral
Our Loyalty Feature Store – It ’ s All Included PROGRAM MECHANICS INCENTIVES & REWARDS SPECIAL FEATURES • • • Multiple registration methods Personalized gifts and coupons Mobile Wallet • • Point shop with flexible accumulation Top up credit • Event-based rewards • & redemption rules Send credit to friends • Birthdays & anniversaries • Point redemption as discounts • • Gamification Frequency thresholds • Point redemption as free items • • Spend thresholds Scratch cards • Digital punch cards • • Survey completion Roulette • • • Cashback Promotion engine Refer a friend • Location based • • Tier-based programs Donations • Time triggers • Social rewards • For specific members
Marketing Automation Generate personalized campaigns with 5 clicks Advanced campaign management driven by easy-to-use goal wizard Schedule and run campaigns on autopilot Target members based on their profile and behavior
Marketing Automation Example: Built-in RFM model splits your customers into actionable groups based on data insights Big Spenders Champions Loyal Almost Loyal Occasional Big Spenders Almost Lost Lost at Risk
Engage Customers Wherever They Are with Omnichannel Communication
Branded Mobile App
Digital Commerce Como Sense MORE … ORDERING PAYMENTS SOCIAL SHARING Como Sense connects with any third-party service such as Geofencing, Surveys, etc.
Example: Online Ordering Dedicated ordering solution for restaurants 1 on website and mobile app Ordering platform integrated to POS / 2 kitchen printer 3 Integration with Como Sense Loyalty API allows for comprehensive rewards program for in-store and online purchases
How It Works in Your POS Ide Identify fy / Reg egister Reward & Upsell l Engage En 1 2 3 Personalized communications Identify customer via phone Rewards and benefits are are sent automatically to drive number/code. Member applied automatically in a the next visit. details and benefits displayed. secured, closed loop.
Launching Your Como Sense Solution Advanced Campaigns Core Activities • Insight-driven campaigns • Item-specific promotions Data Ramp-Up • Location-based incentives • Referral program • Triggered promotions • Scheduled gifts • Birthdays • POS integration • Mobile app and add-ons • Data collection • Loyalty program configuration 30 Days 60 Days 90 Days
Choose the Data-Driven Solution for the Digital Age Log in every customer, Turn customer data into Engage with customers Launch personalized every time – just like the valuable insights and everywhere and keep your campaigns and loyalty online giants growth for your business business top of mind activities to grow visits and spend
Everything You Need to Stay Competitive +100 % +203 % +190 % Increase in number Increase in average Increase in visits of purchases spend per ticket All statistics apply to customers targeted with Como Sense campaigns
Como Sense Is Trusted by These Global Brands
Thank You Contact us to get started comosense@como.com | www.como.com
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