REIMAGINING HOME BUYER COMMUNICATION Managing your sales and marketing processes
MEET YOUR SPEAKER DAVE BETCHER VP OF CONSULTING SERVICE LASSO CRM
TODAY’S LEARNING OUTCOMES Why do we need a systemized approach Determining your goals : initial response, re-engage, educate, or appointment setting What does a successful work-flow (sales and marketing process) look like Getting your content ready: Mapping your content to the prospect’s journey The types of campaigns you should be creating based on the Marketing-Sales funnel
WHY WE NEED A SYSTEMIZED APPROACH More then ever, sales and marketing is all about building and nurturing relationships. Each departments needs to be creating communication that is focused on providing value and support 1) INCREASE YOUR REACH 2) INCREASE YOUR EFFECTIVENESS 3) GIVES YOU MORE BANDWIDTH 4) INCREASES YOUR CUSTOMER’S SATISFACTION
THE AUTO REPLY THE MOST IMPORTANT EMAIL YOU WILL SEND Subject Line – Identify Builder Or Community First Personal Introduction Next Step Call To Action Direct Them Back To Website & Social Media All Personal What is your call to action? Contact Details With Active Links
THE ELEMENTS OF A PERFECT FOLLOW UP EMAIL Subject Line: 7 words or less Identify builder first, then Re-emphasize your reason for email No !, $ or ? Or ALL CAPS commitment to Personalization: customer Not only name, but conversational through message Set expectation of next steps Multiple options to click back to website Link to Social Media
PERSONALIZE FOLLOW UP FOR DIFFERENT SOURCES Subject Line – Identify Builder And Source Of Lead Personal Introduction Next Step Call To Action Direct Them To Website and Social Media Personal Emails Generate 5 x the All Personal click rates and 4 times the open Contact Details rates compared to other bulk With Active Links emails.
TELL THEM YOUR STORY Subject Line – Identify Builder Or Community First Useful Knowledge – Emphasize Key Points Call To Action All Personal Contact Details With Active Links
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