Communicating Change The journey
Change is when things What is change move from a current to future state
Know your vision, your How do end goal, and get clear on you drive what needs to change to change reach it Sometimes the best start can be to stop and pause.. What does your big picture look like?
Systematic approach to What is managing the people side Change of change… Management People are ready willing and able to move through change
Successful change Change management is founded on Management effective communications Basics Engage your stakeholders, manage the people impacts, build capability, make it stick, and.. communicate, communicate, communicate
When we need to take When do we people on a journey use Change Management
Change Management is everywhere…
…there was definitely a journey…
…with not always the best results…
It manages risks, helps you Why is Change plan, and looks after your Management greatest asset…people important Creates success by building support, addressing resistance, developing knowledge and capability
Things can go terribly wrong without it
We’re all wired How do people differently...there’s no ‘one react to change size fits all’ approach Personality preferences – who we are Learning styles – practical vs theory Motivators – autonomy, mastery, purpose
The Change Curve
Change takes effort…
It brings people on a Role of journey… Comms in change Manages risks and impacts Ensures everyone knows what they need to know Enables learning Creates capability Builds a guiding coalition Strengthens bonds, creates unity Stops the rumour mills Reduces change anxiety Creates planning platforms Celebrates success
Communicate early, and Top tips for often communicating Consider messaging, timing and what learning’s involved, change keep it consistent, clear and relevant, and be transparent If there’s a void of information…people will make up their own scary stories…
Communicate your vision, Top tips for the end goal communicating …and do it over and over again change Explain the why Get clear on what's changing, and what’s not changing
Identify your stakeholders, Top tips for understand and engage communicating them change Know who needs to be engaged and why, bring them on the journey early, give opportunities for people to share You can forget important stakeholders but they won’t forget you…
Lead your communications Top tips for from the right people communicating change Everyone has someone they’d rather hear ‘news’ from… Facilitate change by leading with the right people
There’s no ‘one perfect Top tips for way’ to communicate communicating Adapt your pathways and vehicles, consider your change passengers, create dialogue, keep checking in that you’re getting it right The right words motivate…the wrong ones don’t…
Be interactive…answer the Top tips for questions people have communicating Build understanding, eliminate confusion, address change concerns, consider the impacts, reinforce the drivers for change
Change takes effort, Top tips for celebrate the success along communicating the way change Progress is a great motivator…call it out, celebrate it, appreciate people’s efforts, say thank you
Communicating change is a journey…
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