Coming Out Stories: Connecting All Employees to the LGBTQ Experience October 2019 Altria Group | MOSAIC ERG | Final | 1
A LTRIA G ROUP Altria is a Fortune 200 company headquartered in Richmond, Virginia with nearly 8,000 employees across the country. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. Our Family of Companies NOTE: Trademarks are property of their respective owners Altria Group | MOSAIC ERG | Final | 2
A LTRIA ’ S D IVERSITY & I NCLUSION J OURNEY … E MPLOYEE R ESOURCE G ROUPS L EADER -L ED A CCOUNTABILITY D&I P LANS Altria Group | MOSAIC ERG | Final | 3
I N THE BEGINNING … Resistance. Altria Group | MOSAIC ERG | Final | 4
L EAD WITH … Data. Altria Group | MOSAIC ERG | Final | 5
E ND WITH … Empathy. Altria Group | MOSAIC ERG | Final | 6
PERSONAL CONNECTIONS MATTER … Of LGBTQ individuals 70% recognize that knowing someone who is LGBTQ helps a lot in making society more accepting of LGBTQ individual . *pewresearch.org; How LGBTQ Adults See Society Altria Group | MOSAIC ERG | Final | 7
B UT NO ONE HAS ENOUGH LGBTQ EMPLOYEES TO GO AROUND … 15% Of Americans identify as LGBTQ* and about half choose not to be out at work** *Kantar, LGBTQ America **FastCompany, what its like to be out at work Altria Group | MOSAIC ERG | Final | 8
B UILD A HUMAN CONNECTION THROUGH STORY TELLING … …stories are the one sure way I know to touch the heart and change the world - Dorothy Allison, American author 9 Altria Group | MOSAIC ERG | Final | 9
A ND IT WORKS … “For many years I felt alone and feared judgement in my feelings of being gay in the workplace. I have been with the Company for 21 years and my story mirrors Mary’s story. My goal is to to be be more op open ab about mys yself to to ot others wit ithin th the Company and these stories assisted with this revelation.” -New MOSAIC Member Altria Group | MOSAIC ERG | Final | 10
B UT … HOW DO YOU GO ABOUT MAKING A BOOK 1. Find the stories 2.Support your authors in telling them 3.Supplementing with supporting materials 4.Design and produce your book 5. And then…Distribute it 11 Altria Group | MOSAIC ERG | Final | 11
B EFORE YOU BEGIN KNOW YOUR ROLE MATTERS … When people give you their stories it is an act of hope and trust. Receive them with love. Altria Group | MOSAIC ERG | Final | 12
F INDING PHASE : Y OUR T EAM Anthropologists 13 Altria Group | MOSAIC ERG | Final | 13
F INDING P HASE : Y OUR AUTHORS Humans who want to be seen…but don’t know yet the power of their story Altria Group | MOSAIC ERG | Final | 14
GREAT STORIES ARE EVERYWHERE … TALK … LISTEN … 15 Altria Group | MOSAIC ERG | Final | 15
… AND ASK 16 Altria Group | MOSAIC ERG | Final | 16
S TART NOW : W HAT STORIES DO YOU ALREADY KNOW ? 17 Altria Group | MOSAIC ERG | Final | 17
S UPPORTING P HASE : Y OUR T EAM Thank you! How can I help? Honored recipients of a great gift … and Coach, Cheerleader, gentle Editor 18 Altria Group | MOSAIC ERG | Final | 18
S UPPORTING P HASE : Y OUR AUTHORS You want to hear from me? I am not a writer! Nervous Humans 19 …who have probably never done this before Altria Group | MOSAIC ERG | Final | 19
S TORY COLLECTION IS ALL ABOUT YOUR AUTHORS Guarantees Support Reinforce their story Authors own their matters own story. They have a right to publish it Let them know editing exactly as is or choose support is available if they to receive more than want it just copy edits Check in to see what they need It is their voice – any edits should preserve Offer to talk it through their voice with them if they seem stuck 20 Altria Group | MOSAIC ERG | Final | 20
S TART N OW : W HO DO YOU WANT ON YOUR TEAM ? 21 Altria Group | MOSAIC ERG | Final | 21
S UPPLEMENTING , D ESIGNING AND O RGANIZING : Y OUR T EAM Hercules 22 Altria Group | MOSAIC ERG | Final | 22
S UPPLEMENTING , ORGANIZING AND DESIGNING : Y OUR R EADERS Curious Humans …and could be at any point along the Spectrum of Support 23 …who want to learn more Altria Group | MOSAIC ERG | Final | 23
W HAT DOES YOUR READER NEED TO ROUND OUT THEIR EXPERIENCE ? 24 Altria Group | MOSAIC ERG | Final | 24
S TART N OW : W HAT EXISTING MATERIAL YOU WISH MORE COULD SEE ? 25 Altria Group | MOSAIC ERG | Final | 25
C ONTENT O RGANIZATION CAN PROVIDE A ROAD MAP FOR READERS Altria Group | MOSAIC ERG | Final | 26
C OMING O UT S TORIES V OL 3 O RGANIZATION EXAMPLES 2019 Theme: Surprise Addition: Intersectionality Gender Expectations Set the stage Dig Deeper Set the stage Intersectionality Editor Transgender Mother with The Basics of Definition • perspective employee Drag Queen Son Drag • Example story story additional • Quote information Altria Group | MOSAIC ERG | Final | 27
D ESIGN TIPS FROM A PRIL • Grammar : Everyone needs a bit of grammar help. Make sure you copy edit the book for grammar, punctuation and basic understanding. Too many errors make it hard to hear. • Team : Do you have a graphic designer who wants to help? Do you know someone who uses Publisher or InDesign who wants to help? Does it make sense to get an external resource if needed? • Opening Message : Is there an opening message that can help a person at tolerance or acceptance begin in a helpful frame of mind? - What if it were a senior leader? • General Tip: The reverse side of the cover and the reverse side of the back is blank Simple and organized . If its too varied it makes it hard for people to read and remember it. • • Carefully consider your fonts. Legibility and readability are the most important things. Don’t be seduced by curly cue fonts! (For example Comic Sans makes your content feel less weighty. It is good for kindergarten not adults.) • The rainbow flag is a wonderful symbol….but filling the doc with rainbow colors is overload. Make sure your font scheme is simple and clearly readable when printed (not yellow). • Use plenty of pictures and call out boxes to break up text • Leverage white space • If there are reasonable groupings – group them • Include a Table of Contents 28 Altria Group | MOSAIC ERG | Final | 28
A ND THEN DISTRIBUTE IT EVERYWHERE ! Trainings Podcasts E-Book Events 29 Altria Group | MOSAIC ERG | Final | 29
P ODCASTING T IPS FROM K ATE Be Prepared! - Read their story in advance - Think about what direction you want the interview to go in - Develop 5 questions Help your reader get more comfortable - Send them a past Podcast if you have some (let’s them get familiar with how they flow) - Share the 5 questions in advance - Let them know they can edit, rerecord and if they stumble you will edit that right out - Start out by letting them read their story (it’s easy and gets them used to the mic, etc) - Let them hear and approve the final version before publishing it Keep it short! 10 minutes or under is best. Technical Advice: You may already have internal resources who creates video or audio and they may be willing to help you (check with Internal Communications). If not you can get apps for creating a podcast online. Distribution matters: we stored it on a corporate file sharing structure and shared the link through the Altria intranet, Mosaic newsletters, etc. Surprise Finding: It was usually the Allies who were the most nervous. They want to be respectful of LGBTQ individual they care about and their story often involves a time in their life when they were early in their journey of LGBTQ acceptance. They 30 may be sad and embarrassed by that. Altria Group | MOSAIC ERG | Final | 30
S TART NOW : WHAT ARE YOUR DISTRIBUTION CHANNELS ? 31 Altria Group | MOSAIC ERG | Final | 31
THEN SIT BACK AND ENJOY THE RESPONSES It was amazing! I received so many emails and texts (from [the CEO] and people I hadn’t heard from since I left manufacturing 20 years ago). People even apologized to me for not recognizing it sooner and telling me it was ok. I can honestly say it has been the best thing I’ve done since joining Altria. My only regret is that I waited so long. - Employee in 2017 32 Altria Group | MOSAIC ERG | Final | 32
A ND DO IT AGAIN NEXT YEAR I just came out 4 weeks ago and I can honestly say hearing all the stories from others gave me the courage to finally do it. - Employee at VA Pride Sept 2019 33 Altria Group | MOSAIC ERG | Final | 33
Q UESTIONS ? 34
A CT N OW : F ILL OUT THE SURVEY ! Coming Out Stories: Connecting All Employees to the LGBTQ Experience 35 Altria Group | MOSAIC ERG | Final | 35
T HANK Y OU Altria Group | MOSAIC ERG | Final | 36
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