collaboration on social media @AngelaCorbalan May 2016 - PowerPoint PPT Presentation

Fostering collaboration on social media @AngelaCorbalan May 2016 WWW.BETTERTHANCASH.ORG

The Better Than Cash Alliance INDIA MEXICO BANGLADESH SENEGAL PHILIPPINES COLOMBIA PERU SIERRA LEONE PNG NEPAL MALAWI BENIN GHANA RWANDA URUGUAY AFGHANISTAN PAKISTAN KENYA

3 THE STORY ABOUT DIGITAL PAYMENTS IS ABOUT IMPROVING PEOPLE’S LIVES Poverty Women Inclusive Growth Transparency Speed & Dignity

4 Syrian refugees in Jordan – iris scan technology

5 Lessons learned on fostering collaboration HYPER-TARGETING 80% LISTENER, 20% TALKER PEOPLE, NOT JUST BRANDS

HYPER- TARGETING

7 THE CORE STRATEGY Use social media to connect with specific audiences Identify + Target = Real World Targets Don’t leave Don’t spray Our advocacy, policy it to chance and pray and fundraising targets: 1.We find their social handles. 2.We build a relationship. 3.We make sure they see our content. Crimson Hexagon

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80% LISTENER 20% TALKER

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PEOPLE, NOT JUST BRANDS

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@ B E T T E R T H A N _ C A S H / B E T T E R T H A N C A S H A L L I A N C E / B E T T E R – T H A N – C A S H – A L L I A N C E