Colgate-Palmolive (India) Limited
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Key Priorities Drive Sales Growth Maximize Lead to Earnings Win 3 3
Key Priorities Drive Sales Growth Maximize Lead to Earnings Win 4 4
• Superior Brand Engagement Drive • Innovation for Growth Sales Growth • Winning in Emerging REs • Continue to Strengthen GTM 5 5
• Superior Brand Engagement Drive • Innovation for Growth Sales Growth • Winning in Emerging REs • Continue to Strengthen GTM 6 6
Our Brand Purpose 7 7
Bringing our philosophy to life Bringing our philosophy to life 8
#Championing Optimism through stories 9 9
Driving Conversations 10 10
Celebrating Real Heroes of Optimism Anand Arnold SindhuTai (Maai) Divyanshu Ganatra Wheelchair Olympian Mother to 1400 Orphans Visually Impaired Solo Paraglider 11 11
Maximizing Special Days 12 12
Celebrating Smile Day 2.4Bn+ 1.6Mn+ 13
A moment of pride Guinness World Record for 26,382 children brushing simultaneously at one venue
Most Trusted Oral Care Brand 9 yrs in a row! Source – ET Brand Equity 16 16
Bought by more & loved more +300 +160 bps bps Colgate Household Penetration – Q1 ’20* Colgate Brand Love – 2019** *v/s Q1 18 **v/s 2018| Source – Kantar HH Panel, IPSOS Brand Track 17 17
EXTENDING OUR PHILOSOPHY TO OUR BRANDS 18
Every Day – A fresh start with Maxfresh! 19
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Winning with Naturals 21
Oral Health Overall Health
Impactful Brand Experience Campaign Delighting shoppers Impactful TV Both offline & online communication YouTube Takeover 5 Mn engagement 23
Continued focus on trials 24
Encouraging Results Impactful Brand Experiences Awareness New Triers Penetration +15% 9x 2x Q1 20 Vs Q1 19 | Source – Kantar HH Panel, IPSOS Brand Track 25
• Superior Brand Engagement Drive • Innovation for Growth Sales Growth • Winning in Emerging REs • Continue to Strengthen GTM 26
New News in India’s #1 Brand Biggest Revolution in Oral Health in decades 27
Our Best Ever Clinically Superior Technology Clinical 23+ Studies Consumer 25+ Tests Years of 10+ Research +18,000 PEOPLE PARTICIPATING 28
Building strong teeth with Amino Shakti Traditional Approach 4x Fluoride Arginine Strengthening Power for Teeth Feeds good bacteria Weakens bad bacteria 29
Re-launch like never before 500k stores activated with Communication highlighting in-store ‘ Andar se Strong’ Moms Led Digital 3.5 Mn Engagement 30
Black is Back – This time in toothpaste! 31
Focused Premium Opportunity Focused demand generation through digital High Impact MT Activation 1 SOM in MT 32
Innovating in new sub-segments 33
Bringing Naturals to Toothbrushes Colgate ZigZag Colgate Superflexi Colgate ZigZag Neem Charcoal Charcoal
Launching Colgate Bamboo toothbrush Bamboo Handle Zero Plastic Packaging Bamboo Charcoal Infused Bristles Floss tip bristles 35
Power up your brushing experience! 36
Power up your brushing experience 37
Exotic Indulgence like never before Exotic indulgence like never before 38
Launching Palmolive Hand Sanitizer 99.9% Germ Kill Cares for your hands 39
• Superior Brand Engagement Drive • Innovation for Growth Sales Growth • Winning in Emerging REs • Continue to Strengthen GTM 40
Winning in Ecom Dedicated Organization Customer Event partnerships Distinctive Portfolio 41
Winning in Ecom 7x Exit Q1 ‘ 19 +200 Exit bps Q1 ‘20 2016 2017 2018 2019 Colgate E-commerce Business Colgate E-commerce SOM Source – Customer scan SOM 42
Winning in Modern Trade Demand generation in-store Shopper focused portfolio 43
Winning in Modern Trade 1.9x Q1 ‘18 +160 Q1 ‘20 bps 2014 2015 2016 2017 2018 2019 Colgate Modern Trade Business Colgate Modern Trade SOM Source – Customer scan SOM 44
• Superior Brand Engagement Drive • Innovation for Growth Sales Growth • Winning in Emerging REs • Continue to Strengthen GTM 45
Winning with our stockists 18.3 Colgate Company A 13.6 Colgate-Palmolive voted as Company B 8.3 the most preferred Company C 7.7 manufacturer by distributor Company D 5.9 community Company E 5.3 Company F 5.3 Company G 5.3 Company H 4.7 Company I 4.1 Source – FMCG Ground Report by AIC 46
Winning with Wholesale 47
Leveraging technology to increase productivity Two-way Technology to Data Dashboards Data Modelling & customized Communication support Salesman on the Go store order recos 48
Ensuring availability during COVID Leveraging local logistics vendors Leveraging technology for Contactless order booking 49
Key Priorities Drive Sales Growth Maximize Lead to Earnings Win 50
Finance Strategy Sales/Volume Margin Non-variable Overhead Advertising Operating Profit 51
Q4 2019-20 Net Sale Advertising PAT 64.4% 24.7% +10 bps 1,062.4 Cr 204.2 Cr 14.6% -7.4% +3.3% Gross Margin EBITDA 52
FY 2019-20 Net Sale Advertising PAT 65% 26.8% +20 bps 4,487.6 Cr 816.5 Cr 14.0% +1.2% +5.3% Gross Margin EBITDA 53
Net Sales 10 Yr CAGR 9% Rs. Crores 4,488 4,432 4,500 4,159 3,955 3,951 4,000 3,838 3,545 3,500 3,084 3,000 2,624 2,500 2,221 2,000 1,500 1,000 500 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 54
Gross Margin % 66 65.0 64.8 64.2 64 62.9 62.6 61.5 62 60.7 60.4 60.0 59.5 60 58 56 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 55
Advertising % 14.0 14.0 13.0 12.7 12.7 12.5 11.7 11.5 12.0 10.6 10.2 10.0 10.0 8.0 6.0 4.0 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 56
EBITDA % 30.0 27.9 26.8 26.8 24.5 23.9 23.3 25.0 22.0 21.3 20.8 18.7 20.0 15.0 10.0 5.0 - 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 57
NPAT Rs. Crores 10 Yr CAGR 7% 900 816 776 800 673 700 581 577 559 600 540 497 500 446 403 400 300 200 100 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 58
EPS % 10 Yr CAGR 7% 35.0 30.0 28.5 30.0 24.8 25.0 21.4 21.2 20.6 19.8 18.3 20.0 16.4 14.8 15.0 10.0 5.0 - 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 59
DPS Rs. 30 28 24 25 23 20 14 14 15 13 12 11 10 10 10 5 - 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 60
Prudent Financial Management • Proactive Receivables Management • Supplier payments on time • Vendor finance program to address supplier liquidity • Inventory coverage addressing flexibility requirement • Continued sharp focus on costs across all lines 61
Key Priorities Drive Sales Growth Maximize Lead to Earnings Win 62
Leading to win People Performance Planet Focused commitment on where we can make the greatest difference 63
People – Our response to COVID Access to the Partnering with Govt on Solving for dental emergencies underprivileged: Suraksha Stores initiative - dentistsforme.com ● Ration kits ● Oral Health packs 64
People – Our response to COVID Factory Teams Warehouse Teams CD Teams 65
People – Providing foundational support To Provide Foundational Support Bright Smiles Bright Future Campaign Bringing Oral Health education to children to millions of Indians 66
Performance Reduction of Water Usage in Plants Self generated power @ Sri City 27% of Sanand is Wind Power Sourced Platinum LEED Certification across all sites 67
Planet Save Water Initiatives - Partnership with Water for People Women Self Help Group Empowering Children with Education 68
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