Clou oud Ser Servic ices Deliv elivery ry And nd Busi usiness Aut utomation Pla Platform
What is RackNap? • Telcos, System Integrators, Hosters Target Segment • Cloud Solution Providers (CSP) – Direct, Indirect, Distributors • Cloud Services - MS O365 CSP, Azure CSP , AWS Automation and Billing • VPS – Virtuozzo, OpenStack solution for range of services • Domain registration, Web Hosting with Plesk • Support management Back-end business functions • Sales and Marketing management capability • Inventory management
How did we come into existence? 2016 2015 RackNap Commercially Completes launched in the 2013 integration with market and signs Microsoft, IBM first customer Starts using tool Cloud Services for hosting 2010 services. Migrates legacy Starts data to tool developing tool in-house 2009 ZNetLive realizes need for automation tool
RackNap – Fit in supply chain OEM Direct Sale Model Reseller RackNap Marketplace B2C SMB/Enterprises
RackNap – Fit in supply chain OEM Distributor Indirect Sale B2B RackNap Marketplace Model Reseller 1 Reseller 2 RackNap Marketplace RackNap Marketplace B2C SMB/Enterprises
What is the problem statement? via manual processing via manual processing - Indirect CSPs - Distributors Cloud Vendors (OEM) - ISVs - Microsoft How IaaS/SaaS/PaaS End - AWS services are - IBM Cloud, Google Customers delivered at present? - Local cloud providers - Direct CSP - ISVs via semi-automation via manual processing Lack of automation prevents.. Customer acquisition rate Unable to afford cost- 2 3 1 1. great customer is low and expensive as effective manpower to experience partners lack expertise in offer high-value Problem statement 2. ability to cross-sell / up- digital marketing managed services sell
How does RackNap solve this problem? 1 Comprehensive GTM Approach GTM Approach 2 Automation for Service Automation Delivery 3 High-margin managed Managed Services services
How does RackNap solve this problem? Subscription billing Comprehensive GTM Managed Services and automation tool 1 SEO optimized marketplace Increase reach via Pro-active monitoring and to sell cloud, non-cloud Social media, Blogs back-up products 2 Increase engagement via Self-Service Portal for Shift and Lift Migration Field events, Webinars, customer to manage his services Blogs, E-books, Campaigns services 3 Increase conversion Subscription billing , Cost Optimization and through CXO dashboard Consulting Free-trials, promotions
RackNap Marketing Strategy Evangelists 4 6 1 2 Customers 5 7 3 Visitors Leads Opportunities Sales Upsell Satisfaction Retention 2 1 3 4 6 7 5 - SEO - Press release - Co-Marketing (Microsoft, AWS, Plesk etc.) - Case Study - Events (Microsoft Inspire, Round Tables) - Video testimonials - Hunting Campaign (with existing leads database) - Product newsletters, Blogs, E-books - GTM events with converted leads - Promotional mailers - Technical Webinars - Cross marketing across our internal media portals (DHN, Wire19)
Functional Overview Marketplace for Back-End Management Layer CSP ( Direct/Indirect)/Distributor Marketplace Management Direct Billing and Provisioning Customer Self-service Support and CRM Customers New Age Cloud Services Inventory Management Indirect Sales and Marketing Partners Partner Management Business Intelligence Traditional Services
Azure Public Cloud Integration • Azure offered in 2 billing models – Pay-Per-Use and Pre-Paid • Custom budget limit/credit limit per Customer • Customer has ability to use any Azure Service • Email alerts can be sent to customers based on actual consumption • Mark-up of prices for resources • Customer specific discounts can be applied • Grouping of consumption/charges per resource category
O365 Integration • One-Click Trial Provisioning • Ability to provision entire SKU listing • Import entire price list and easy plan creation • Mark-up per SKU • Ability to renew service, Upgrade and downgrade quantity/plans • Flexible billing frequency options – Monthly, Quarterly, Yearly • Seamless migration from one CSP to another
Value proposition of RackNap • Unified marketplace to offer Cloud and Non-Cloud Services • Target B2B and B2C segments via one interface • Flexible billing options – Pre-Paid, Post-Paid/Pay-Per-Use • Self-Service Portal for End-Customers • Ticketing module to log and manage customer issues • Track Sales life-cycle – Leads to potentials to customer • Platform built by a CSP for CSPs
Deployment Options Enterprise Standard Advanced ( For Distributors, Telcos & Data ( For Emerging CSPs, Hosters, ( For established CSPs, MSPs & ISVs, Designers ) Direct Resellers ) Centres ) SaaS Cloud/On-Premise Cloud/On-Premise Deployment type ✓ ✓ ✓ Core modules Partner & Inventory ✓ ✓ management Microsoft - Office 365 CSP ✓ ✓ ✓ Microsoft - Azure CSP ✓ IBM Cloud, AWS, OpenStack Core customizations & 3 rd ✓ ✓ Party integrations $250 per month Deployment fee $0 Contact Us (for first 12 months only) 2% revenue share Platform fee per month $50 Contact Us of total billed revenue
RackNap and Microsoft Microsoft Hosting Summit – USA 2017 Microsoft Inspire - USA 2017 Microsoft Cloud Connect - Microsoft Launch Microsoft Cloud Connect - Mumbai “Complete Online Bundle” Jaipur
RackNap and Microsoft Azure Marketplace OCP Catalog Listing with Listing Co-Sell Ready Status MPN Id: 1418009
RackNap and Microsoft Partner Sales Connect MPN Id: 1418009
Business case - Impact on CSP’s Revenue Increase in Revenue - SAMPLE Total O365 seats per year 5000 Average price per seat per month $ 10 Revenue per year $6,00,000 Without RackNap With RackNap Total revenue per year $ 6,00,000 $ 6,00,000 Conversion due to more Organic Traffic (1%) - 10000 more visitors per month $1,20,000 Additional products up-sell/cross-sell (20 / month) - $20 product, 10 seats each $48,000 Revenue per year $ 6,00,000 $7,68,000 These are approximate projected numbers and may vary based on individual CSP business scenarios
Business case - Impact on CSP’s Expenses Cost Savings - SAMPLE Without RackNap With RackNap Processing time per order (in mins) 75 10 Number of orders per day 5 5 Total time spent in order processing per day 375 mins (~6 hours) 50 mins (~1 hour) Time saved per day 5 hours Time saved using RackNap in a month (20 working days) 100 hours Monthly salary for employee for order processing work only $3,000 Savings on monthly basis $2,500 Yearly cost savings $30,000 These are approximate projected numbers and may vary based on individual CSP business scenarios
RackNap Customers
Alliance and Technology Partners
Professional Services Services Customer Customer Management Acquisition Retention Manage entire IT White-labelled L2 and L3 Digital Marketing - Pre infrastructure estate, tier technical support to sales, Content writing, Onboard bulk customers increase customer SEO, and Email with Cross (Cloud) Vendor satisfaction. marketing to generate migration services leads.
touch@racknap.com
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