Trend of agri-food in Chongqing Presenter: Yuan Li
Logistics center of inner China Yuxinou railway 11,000 km through Central Asia, Russia and eastern Europe to Germany 15 days from Chongqing to Duisburg (Germany), save 30 days compared to sea transportation cost 1/5 of airliner transportation
Population of Chongqing 59,3% Total population Male population Female population 35 40,7% 33.8 Population (million) urban 30 rural 25 20 17,3 15 51,5 16,3 48,5 % % 10 male female Year 16,4% 71,6% 12,0% 0-14 15-64 >65 Data from Chongqing municipal bureau of statistics (2015)
Click “File” to browse to
Click “File” to browse to
Education of Chongqing Basic education Primary school: 4586 (2,034,165) Secondary school: 1179 (1,627,301) Special school: 36 (13,893) Higher education Regular institutions: 63 (740,534) HEIs Offering Degree Programs: 25 (433,586) Southwest Chongqing Chongqing Medical University University University Data from Chongqing municipal bureau of statistics (2015)
Living quality in Chongqing Rural food expenditure Urban food expenditure Rural percentage Urban percentage 1200 35,0% 30,0% 1000 Food expenditure percentage Food expenditure (euro) 25,0% 800 20,0% 600 15,0% 400 10,0% 200 5,0% 0 0,0% 2006 2007 2008 2009 2010 2011 2012 2013 2014 Year 1 euro = 7.53 RMB Data from Chongqing municipal bureau of statistics (2015)
Living quality in Chongqing Consumption of food types in urban area Grain Meat(pork, beef, lamb, seafood) Milk Vegetables Lineair (Milk) 160 140 Consumption amount (kg) 120 100 80 60 40 y = -0,1039x + 227,26 20 0 2007 2008 2009 2010 2011 2012 2013 Year Data from Chongqing municipal bureau of statistics (2015)
Living quality in Chongqing Consumption of food types in rural area Grain Meat(pork, beef, lamb, seafood) Milk Vegetables Lineair (Milk) 200 Consumption amount (kg) 150 100 50 y = 0,8621x - 1730,1 0 2007 2008 2009 2010 2011 2012 2013 Year Data from Chongqing municipal bureau of statistics (2015)
Click “File” to browse to
Click “File” to browse to
Click “File” to browse to
Click “File” to browse to
Click “File” to browse to
Trend of agri-food in Chongqing Dairy product E-commerce Natural food
Click “File” to browse to
Click “File” to browse to
Trend of dairy product Average consumption of milk product per year Rural citizen Urban citizen Rural citizen Urban citizen 20 18 16 Consumption (kg) 14 12 10 8 6 4 2 0 2005 2006 2007 2008 2009 2010 2011 2012 Year The milk scandal in 2008 affected urban citizen more than rural citizen Confidence still NOT recover
Trend of dairy product Milk powder Liquid milk 89% people prefer imported milk UHT milk accounts for approximately powder 60% share of the total milk consumption in China In First-tier city, imported milk powder • relatively long storage time sell more than local brands • lack of cold chain in some area • Nestle, Wyeth, Abbott, Mead Johnson, Dumex, OZDairy, Meiji, Consumption of pasteurized milk would Biostime grow at a much faster pace than UHT • Yili( 伊利 ), Feihe( 飞鹤 ), milk in the coming years Beiyinmei( 贝因美 ) In Second, third tier city, local brand milk powder sell better
Trend of agri-food in Chongqing Dairy product E-commerce Natural food (Mobile) Internet
E-commerce WeChat Pay Apple Pay AliPay
11-11 Online shopping festival 24 hours 7 minutes 16 billion euro start 1.32 billion euro 52 seconds 60 minutes 4.69 billion euro 132.8 million euro 1 euro = 7.53 RMB Data: http://wallstreetcn.com/node/273178
Click “File” to browse to
Click “File” to browse to
Trend of agri-food in Chongqing Dairy product E-commerce Natural food (Mobile) Internet
Click “File” to browse to
Click “File” to browse to
Traceability in China GFSI (Global Food Safety Initiative) Metro Routine Global G.A.P. Audit In-store IFS (International Food Standard) System Verification 3000+ products can be traced back to whole processing line
International & local companies Dairy products
Click “File” to browse to
Click “File” to browse to
Click “File” to browse to
Distribution channels METRO 24h stores
Logistics Highway In total 2312 km of highway till 2013, expected to be 3600 km till 2020 2 highway rings (third highway ring under construction) 10 highways connected all neighboring provinces Express delivery 6 express companies can deliver products to most places within 2 days EMS express can deliver to anywhere in China Cold chain Despite all these shipping methods and highways, the cold chain is NOT able to support fresh agri-products delivery
Regulation on the Implementation of the Food Safety Law of the People's Republic of China Date issued ： 07-20-2009 Effective date: 02-06-2016 I. General Provisions II. Monitoring and Assessment of Food Safety Risks III. Food Safety Standards IV. Food Production and Business Operation V. Food Testing VI. Food Import and Export VII. Handling of Food Safety Incidents VIII.Supervision and Administration IX. Legal Liabilities X. Supplementary Provisions
Contact information Chongqing University http://study.cqu.edu.cn/IndexOfEnglish/Index Southwest University http://www.swu.edu.cn/ Chongqing Medical University http://www.cqmu.edu.cn/ Chongqing Entry Exit Inspection and Quarantine Burear http://www.cqciq.gov.cn/index/ Tianyou Dairy http://www.tianyoudairy.com/
Recommend
More recommend
